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Customer Experience Matrix
MAY 21, 2015
What the conference did offer was a detailed look at Teradata’s current marketing applications, vision, and product roadmap. Indeed, there’s a case to be made that the company’s scope is superior to most competitive “marketing clouds”, which are usually pretty light on MRM and analytics and are often barely integrated.
Customer Experience Matrix
JULY 22, 2011
The folks at HubSpot have been busy this summer, announcing their acquisition of Performable in June and their HubSpot App Marketplace last week. Both events mark a continued expansion of their product. The company gave me a brief preview of the App Marketplace back in May, when the public beta had just launched.
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Customer Experience Matrix
FEBRUARY 13, 2014
Mintigo’s technology scans the Internet for things like job listings and Javascript tags and infers from those which products are used at every company it finds. There’s still a bit of selection bias – it won’t work if a company isn’t on the Internet – but the impact is obviously much less.
Customer Experience Matrix
JULY 10, 2013
Optify was founded in 2008 and launched its original product, a search engine optimization (SEO) tool, about a year later. Both the agencies and their clients have been mostly small businesses – in the survey for our soon-to-be-published VEST report , Optify reports that 60% of its clients have under $5 million revenue.
Customer Experience Matrix
FEBRUARY 4, 2014
I’ve just published the latest edition of our B2B Marketing Automation Vendor Selection Tool (VEST), with updated entries on all your favorites and several new entries to boot. My data are a little less comprehensive than previously because several of the big vendors are now part of public companies and don’t share detailed information.
Customer Experience Matrix
JUNE 19, 2015
This made commercial products more financially attractive to potential developers and probably scared off others who couldn’t compete for attention on an open-source shoestring. Or perhaps people felt that the real barriers to adoption were lack of time and skills, so even a free product would not unlock a large new segment of customers.
Customer Experience Matrix
MARCH 19, 2010
Summary: some published examples of "hard" ROI from social media. The company expected this to yield at least one sale which would cover the entire annual cost of the program. Here’s what I found. Socialnomics blog by Erik Qualman offers a dynamic video with 33 “salient examples and data points” about social media ROI.
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