“According to research from global consulting firm Accenture , almost two-thirds of B2B marketing executives view social media as an extremely important or a very important channel to interact with customers, partners and stakeholders. Therefore only few B2B companies link social to overall strategy. As the biggest barriers for B2B companies is not to know where to start when they want to developed a social media strategy. As thousands other B2C and B2B businesses globally, B2B companies should utilize “Inbound Marketing”. Increase your customers and sales. MORE >>

Now, I've held off from publishing these for a long time because I think great hiring is a key ingredient in my secret sauce, but the desire to do great inbound marketing by sharing tips with the community and demonstrating thought leadership has finally won out, so have at 'em. The Question : "Draw a funnel on the whiteboard showing 10,000 visitors, 500 leads, 50 opportunities, and 10 new customers (or any other numbers you think are interesting). Now pretend you're the CMO for the company, and you have to decide what your marketing team should do to improve their marketing.". MORE >>

This article topic came directly from questions we get when talking to companies about using our software and adopting a more inbound approach to marketing. At HubSpot, we like to use the acronym "DARC," which stands for digital, analytical, reach, and content: Digital means they live their lives online and are familiar and comfortable with blogging, social media, and the web in general. executives, evangelists, product managers) and then create and publish content based on that research. How often do they publish content? And now, let me get to my point. MORE >>

LinkedIn company pages are becoming an increasingly popular tool for marketers to engage with their networks, generate leads, and showcase their products. In HubSpot's specific case, our visitor-lead conversion rate for LinkedIn is double that of any other social network. To help you get some similar benefits, here are 10 quick tips to help you optimize your business' company page in 15 minutes. 10 Steps to Optimize Your Company Page in 15 Minutes. This is the first step to getting some serious value from your company page. Connect with HubSpot MORE >>

how bad times are and how few companies are hiring. few companies are growing fast and hiring quickly. In fact, those companies are hiring as fast as they can. Who are those companies and why are they doing so well, despite bad economic news? Hubspot. Other than the fact that all five are business to business technology companies, what do they have in common? Each publishes great marketing content – especially content that is deeply relevant to buyers (based on buyer personas – especially Hubspot, Kinaxis, Eloqua and Marketo.). MORE >>