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A Tale of Two Sittings: Best of Times with HubSpot and Teradata

Customer Experience Matrix

What the conference did offer was a detailed look at Teradata’s current marketing applications, vision, and product roadmap. To avoid misunderstanding, let me stress that Teradata does let users integrate the omni-channel and digital products if they want to and that digital includes text messages, mobile apps, social media monitoring and publishing, and Web landing pages as well as email.

Compounding Posts Generate 38% of Your Blog's Traffic: Here's What HubSpot's Look Like

Hubspot

Compounding posts may not necessarily be blockbusters when they’re first published, but their structure and substance are so relevant that they continue to deliver value and grow traffic organically -- no additional marketing needed. Here’s a real life example of one of HubSpot’s compounding blog posts. These posts answer the common questions you receive from customers.

7 Real Marketing Interview Questions From HubSpot's CMO

Hubspot

Now, I've held off from publishing these for a long time because I think great hiring is a key ingredient in my secret sauce, but the desire to do great inbound marketing by sharing tips with the community and demonstrating thought leadership has finally won out, so have at 'em. Also in the file is whether they closed as a customer, and how much their order was for. Next Steps.

Facebook content strategy is a time bomb for inbound marketing

grow - Practical Marketing Solutions

Inbound marketing is a term coined by Brian Halligan of HubSpot to describe a way to promote a company through blogs,  podcasts , video, eBooks, newsletters, social media marketing , and other forms of  content marketing  which serve to attract customers. Hubspot tends to view inbound marketing as an engine for leads. You get the point. Really. The game is changing.

B2B Marketing Trends for 2016

And they expect an optimized customer experience from end to end. Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. always make more content, their customers can't make any more time.

It’s the Little Things: How HubSpot Writes Microcopy

Hubspot

Every time I read microcopy that shows personality, it reminds me there are real humans behind a website''s or product''s design. It kinda feels like I just shared a private joke with someone at the company. When executed well, they''re both helpful and representative of the voice of your company -- whether that''s lighthearted, formal, witty, or something else. Her favorite?

5 Charts That Summarize The State of The Publishing Industry

Hubspot

The state of digital publishing is in flux. Publishers are optimistic and resilient. Instead of capitulating to industry change, they’re carving out new revenue streams and testing new products to connect advertisers with readers. HubSpot’s Digital Publishing Benchmark report explores these questions in-depth. The good news? What’s working and what isn’t? Media

10 Places You Can't Afford to Publish Mediocre Marketing Copy

Hubspot

The same goes for social media updates, too -- if you're publishing a blog post to your Facebook Page, you better believe a compelling meta description is of the utmost importance. Even companies with the best offers and sexiest copy aren't going to get anywhere if their subject line doesn't entice a recipient to first open the email message. 10) Product Descriptions. Kind of.

5 Reasons Your Company Should Be Blogging

Fearless Competitor

Find New Customers , the most likeable company in B2B marketing, is now partnered with a great company in New York City called Likeable Local  “ Social Media Marketing that makes YOU More Successful.” Developing a new product? You can think of your company’s blog as a cost-effective extension of your sales calls or advertisements.

B2B Marketing Trends for 2016

And they expect an optimized customer experience from end to end. Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. always make more content, their customers can't make any more time.

How the HubSpot CMO Screens for Top Marketing Talent

Hubspot

This article topic came directly from questions we get when talking to companies about using our software and adopting a more inbound approach to marketing. At HubSpot, we like to use the acronym "DARC," which stands for digital, analytical, reach, and content: Digital means they live their lives online and are familiar and comfortable with blogging, social media, and the web in general.

Why Brands Need to Acquire a Media Company [Here’s How]

Junta 42

Grantland is a well-known brand with significant traffic and loyal subscribers, and considering Nike spends upwards of $3 billion a year on advertising and demand creation ( according to Nike reports ), the company could purchase the asset for a song (comparably speaking). This evaluation comes natural to publishers, and is VERY unnatural for marketers to consider. Build it?

What Is CRM (Customer Relationship Management) Software?

Hubspot

CRM stands for 'customer relationship management.' I know, I know -- that doesn't exactly clear things up. And if you decide your business could use a CRM system of its own, get HubSpot's free CRM software here. CRM, or customer relationship management, refers to software that lets companies track every interaction with current and future customers. but 20?

The One Marketing Automation Guide You’ll Ever Need?

The Point

Research company TrustRadius just published their new edition of the “Buyer’s Guide to Marketing Automation Software,” and it’s a doozy. As an independent research company, TrustRadius bases their content on in-depth user reviews and takes pains to maintain both credibility and transparency in the way they rate, score, and evaluate business technology.

B2B Marketing Trends for 2016

And they expect an optimized customer experience from end to end. Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. always make more content, their customers can't make any more time.

6 Cool Company Blogs Everyone Will Enjoy Reading

Hubspot

And watching them grow has been a master class in what a customer-driven company should look like. Ask any inbound marketer, and most will name a company whose marketing inspires them like ModCloth inspires me. asked other inbound marketers to name companies they think are rocking their blogs the way we'd all like to. Cool Company Blogs. 1) Bark & Co.

The RIGHT Way to Weave Product Mentions Into Your Marketing

Hubspot

Everyone wants to market their product like Apple. We learned a thing or two about product marketing there, too. So, what was so cool about the product marketing learnings? It was that it addressed a common refrain we hear from customers all the time -- how can I incorporate mentions of my product and still be an inbound marketer? Sorry, prospective customers!)

Dear HubSpot: My Mom Is the Only Person Reading My Blog

Hubspot

Getting your boss on board with inbound, working with your sales team, getting more people to use your product, figuring out just what the heck an MQL is, picking between two fonts for your next design project -- pretty much whatever you want to ask, we''ll find an answer for. If we publish your question, we''ll even throw in a sweet penname to keep this whole thing anonymous. Thanks!

The 5 Questions You Should Ask to Nail Your Product Messaging

Hubspot

In 1990, Coors Brewing introduced a revolutionary new product. The answer could have been uncovered -- and avoided -- had Coors simply conducted more message testing prior to the product launch. For the purposes of this post, I’ll provide examples for interviewing someone about a B2B product, but they can easily be reshaped for B2C companies. It was called Coors Water.

HubSpot Spreads Its Wings

Customer Experience Matrix

The folks at HubSpot have been busy this summer, announcing their acquisition of Performable in June and their HubSpot App Marketplace last week. Both events mark a continued expansion of their product. The company gave me a brief preview of the App Marketplace back in May, when the public beta had just launched. App markets are quite the fashion right now, and HubSpot’s joins the Eloqua AppCloud announced in June. They instead extend the functionality of the core product and, mostly, simplify integration with other products that already exist independently.

Content Marketing: Think Like a Publisher, Act Like an Investor

Industrial Marketing Today

Thriving in today’s content-driven online marketing world, demands that you think like a publisher. Just as publishers start by learning everything about their target audience and what information they want, content marketers must realize it is not about them but about their customers. Nobody cares about your products and services (except you)” was the title of a blog post written by David Meerman Scott (Author of the wildly successful book The New Rules of Marketing & PR and his new book Real-Time Marketing & PR ) back in 2008.

Brian Halligan, CEO of Hubspot, to appear on Mad Marketing TV (Not!)

Fearless Competitor

Mad Marketing TV , the B2B marketing show sponsored by Act-On Software  (with support from Watchitoo and Avitage ) and hosted by Jeff Ogden of Find New Customers today announced that Brian Halligan, CEO of Hubspot is an upcoming guest on the show. The show with Brian will be filmed at the end of March and will publish in early April. HubSpot Management Team.

Brian Halligan, CEO of Hubspot, to appear on Mad Marketing TV

Fearless Competitor

Mad Marketing TV , the B2B marketing show sponsored by Act-On Software  (with support from Watchitoo and Avitage ) and hosted by Jeff Ogden of Find New Customers today announced that Brian Halligan, CEO of Hubspot is an upcoming guest on the show. The show with Brian will be filmed at the end of March and will publish in early April. HubSpot Management Team.

20 Ways to Generate ROI from a Corporate Blog

Webbiquity

And another  recent study from McKinsey concluded that, whether you can directly measure ROI or not, companies that embrace social media are more profitable than those who don’t, and “those that fail to implement social media could be making a “critical mistake”.&#. Through a blog, marketers become publishers, providing their audience with relevant and valuable content.

ROI 67

Content Marketing Expert Joe Pulizzi interviewed by Hubspot

Fearless Competitor

Great video interview with the author of Get Content, Get Customers by the smart folks at Hubspot. At the b2b lead generation consultancy, Find New Customers , we’re big believers in content marketing , fans of Joe and Junta42, and passionate about the need to do it right. So without further ado, we share Hubspot’s great content below. With your customers.

Why Media Companies Are Struggling (And How Inbound Can Help)

Hubspot

Magazines, newspapers, TV stations, radio stations, and online publishers -- let’s call them media companies -- have been producing news content for years, with the aim of attracting an audience. Not only did media outlets become a trusted source for news, though -- they also became a trusted outlet for consumers to learn about products. Why Media Companies Are Struggling.

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The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity

This year, colleague Cheryl Burgess and I changed things up a bit, opening the award to nominations but focusing specifically on outstanding men and women who work for technology companies and are active on social media. She currently lives in Newport Beach (been there), once worked for a pizza company (done that) and is a graduate of San Diego State University (love that town).

13 Types of Product Content Sales Needs to Close More Deals

Hubspot

While this educational, top-of-the-funnel content is vitally important, let's not undermine the importance of bottom -of-the-funnel marketing content -- content that communicates the functionality and benefits of your product/services -- and content that enables your sales team and helps them sell. And admittedly, we don't tout the value of product marketing enough on this blog.

Why Writing for a Company Publication Is So Damn Hard

Hubspot

Last week during the HubSpot content team''s monthly meeting, we got into an interesting discussion about passion in writing. The fact of the matter is, it''s different when you write for a company. And Dan, whose career has been steeped in the media business up until he joined HubSpot last year , couldn''t help but agree. Guys, writing for a company is hard. Not at all.

7 Places You Need to Publish Content on Your Website (Beyond Your Blog)

Hubspot

Blogging is a natural way to get more indexed pages on your website, create content around keywords you want to rank for in search, and convert site visitors into customers. But once companies master blogging, isn't there another way to expand content creation efforts on your website? Aren't there other parts of your website to which you can publish the valuable content you've become so great at creating -- and maybe drive even more traffic, leads, and customers for your business? Product & Service Data Center. Product Details. Connect with HubSpot

B2B Content Marketing: HubSpot May Be the Best in the World

Fearless Competitor

Steve Gershick interviewed Mike Volpe, VP of Marketing for Hubspot. Hubspot had yours truly as a special guest for HubspotTV on November 19, 2010.). Hubspot just got a massive investment of funds from the likes of Sequoia, Google and Salesforce.com, among others, with a D round that totaled $32 million. Here comes Hubspot! Mike Volpe. Do Salespeople want more leads?

How to Build a Newsroom Inside Your Company

Hubspot

Download your free copy if you want to learn more about how to build a news organization, big or small, inside your company. More and more companies are creating “journalistic” content. Maersk, the shipping company, has a news operation. It’s not just big companies. Also provided is an explanation of four business models adopted by various companies.

Why do some companies prosper – despite a terrible economy?

Fearless Competitor

how bad times are and how few companies are hiring. But the terrible economy is not hitting everyone equally. A few companies are growing fast and hiring quickly. In fact, those companies are hiring as fast as they can. Who are those companies and why are they doing so well, despite bad economic news? Hubspot. Different Approach to Content and Publishing.

List with a Twist: 50 Creative Tips for Gathering Customer Emails

Vertical Response

If you don’t have a strong email list for your customer base, you’re missing out on a great marketing tool that’s both reliable and free. “ Your content needs to be amazing if you want people to stay subscribed and forward your emails to their friends, family and colleagues (not) already on your email list,” notes Andy Pitre on HubSpot. 10) Ask customers for new subscribers’ names in exchange for a discount. 23) Ask for emails on the credit card receipts signed by customers. 26) Place opt-in invitations in product shipments.

The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity

This year, colleague Cheryl Burgess and I changed things up a bit, opening the award to nominations but focusing specifically on outstanding men and women who work for technology companies and are active on social media. She currently lives in Newport Beach (been there), once worked for a pizza company (done that) and is a graduate of San Diego State University (love that town).

How to Optimize Your LinkedIn Company Page in 15 Minutes

Hubspot

LinkedIn company pages are becoming an increasingly popular tool for marketers to engage with their networks, generate leads, and showcase their products. In HubSpot's specific case, our visitor-lead conversion rate for LinkedIn is double that of any other social network. 10 Steps to Optimize Your Company Page in 15 Minutes. 1. Opt-in to "show news" about your company.