Marketing Insider Group

NOVEMBER 4, 2019

Many of the nation’s largest companies haven’t moved beyond the days of the “mad men” of Madison Avenue’s ad campaigns when it comes to marketing. Enterprise companies’ size, scope, and siloed structure often stand in the way of great content marketing. Enterprise Companies Often Struggle with Effective Content Marketing.

Enterprise Management 154

Enterprise Management Paid Search Agency Advertising Agencies Content Marketing 154

Hubspot

MAY 11, 2020

And while everybody seems to know what not to publish these days, many marketers are asking: what should we put out into a world in the throes of a crisis? Marketers should examine every article, email, ad, and social media post scheduled to be published to ensure that the tone of each asset is empathetic and respectful.

CMS Development 101

CMS Development Paid Search Agency Planning Content Marketing 101

SmartBug Media

AUGUST 24, 2022

HubSpot succinctly defines inbound marketing as follows: "Inbound marketing is a business methodology that attracts customers by creating valuable content and experiences tailored to them. With that basic understanding under our belts, let’s look more closely at how to create that valuable content for customers.

Inbound Marketing 98

Inbound Marketing Campaigns Top of Funnel Planning 98

Kabbage

NOVEMBER 9, 2016

Why should I read it: HubSpot has an army of writers, partners, guest bloggers, and influencers that all contribute across a wide range of topics every day. What do they talk about: B2B content that helps companies build successful sales and marketing teams. Where can I find it: [link]. Where can I find it: [link]. Social Media Blogs.

Advertising Agencies 226

Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

Kabbage

NOVEMBER 9, 2016

HubSpot’s Marketing Blog. Why should I read it: HubSpot has an army of writers, partners, guest bloggers, and influencers that all contribute across a wide range of topics every day. What do they talk about: B2B content that helps companies build successful sales and marketing teams. B2B Marketing Blogs. Social Media Blogs.

Demand Generation Agencies 188

Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

Hubspot

APRIL 23, 2020

While platforms like Instagram and Snapchat have taught us how entertaining social media Stories can be to the average person, LinkedIn's product team is now wondering if this content can also be intriguing to business professionals. Consider leveraging the text-based content you already have to create a guideline for a Story.

Linkedin 96

Linkedin Features Paid Search Agency Marketing & Strategy 96

Envy

JANUARY 28, 2018

Needless to say, the GDPR is also poised to make a big impact on B2B marketing and the way we manage customer data. In addition, last year marketing automation platforms such as Hubspot , Marketo , Eloqua have become increasingly commonplace. Probably the biggest buzzword of 2017 across the board has been AI. Marketing Automation.

Top of Funnel 103

Top of Funnel Marketing AI Enterprise Management Account Based Marketing 103

Hubspot

MAY 3, 2021

A rebrand can successfully re-establish your brand in an industry, help expand your product offerings, or attract new consumers. A good rebrand demands redefining your company's vision and values, re-establishing your brand's audience, and rebuilding your brand identity from the ground up. Its product logos.

Godaddy 101

Godaddy Guidelines Landing Pages Merchandising 101

Hubspot

APRIL 2, 2019

Products are never just products, right? Interacting with these products provide experiences , and we buy them with that experience in mind. Better yet, the companies that create and market them know exactly the experience they want you to have when you make (or consider) a purchase. Coca-Cola is more than a soda.

Brand Identity 101

Brand Identity Branding Work Management Guidelines 101

SmartBug Media

APRIL 2, 2020

Assuming that your customers will find you at the exact moment when they’re about to purchase is not only unrealistic, but it also hurts your ability to grow leads and customers. All customers take a journey when making a purchase. Today, this journey often involves the use of search engines. Alignment Fails to Avoid.

Top of Funnel 102

Top of Funnel Buyer's Journey SEO Buyer Personas 102

Martech

OCTOBER 20, 2022

By thinking through these answers early, scope creep is kept to a minimum and ensures that the client’s final product is exactly what they want. Do you have specific company colors that need to be used? Can you provide the HEX or RGB values for your company colors? Describe the style of the website you want. If so, why?

CMS Development 90

CMS Development Marketing Websites Paid Search Agency Work Management 90

EveryoneSocial

FEBRUARY 26, 2019

Yet, for B2B, content production and promotion can produce consistent results in the long-term if approached correctly. But, if you’d like some more context to how B2B content is valuable to your company, you’ll want to read the below. It helps to list out who typically buys your services, product, or software. Techclient ).

Paid Content 77

Paid Content B2B Marketing Marketing & Strategy Enterprise Management 77

Hubspot

AUGUST 30, 2019

It should encourage them to convert from leads into subscribers or customers. Effective landing page design is on-brand, includes your product or service and company information, and incorporates relevant offers and calls-to-action (CTAs). Boost sales by displaying your top-selling product. Responsive Design.

Landing Pages 77

Landing Pages Design Buyer Personas Paid Search Agency 77

Hubspot

APRIL 2, 2021

Rex Gelb , director of advertising and analytics at HubSpot, says one of the biggest mistakes brands make is not thinking through their marketing goals. Gelb continued,"Now, let's say you're a CEO who wants to promote a 'letter to our customers.' Supply-side platforms (SSP) where publishers sell their ad inventory.

Buy 83

Buy Work Management Cost Per Thousand Marketing AI 83

ClearVoice

JULY 22, 2022

Make sure to map your content and CTAs to the appropriate stage of the customer journey. For example, you wouldn’t offer a product demo (bottom-of-funnel content) to someone who just found you (a top-of-funnel user). Again, your CTA should be an appropriate next step for where your reader is in the customer journey.

Top of Funnel 95

Top of Funnel Examples Funnel Advertising Content 95

Valasys

MARCH 27, 2023

Sales enablement is more than just a catchphrase; it is an approach that delves deeply into the customer journey to provide the sales team with the resources, information, and know-how they require to close deals. The rest of your company can benefit as well. Consider sales enablement as a link connecting other areas of the company.

Tools 52

Tools Work Management Marketing Management Paid Search Agency 52

Hubspot

MAY 10, 2022

Text messaging for sales is an excellent way for you to stay top-of-mind as your prospects consider their product options. Chances are that if they’re speaking with you, they’re speaking with a competitor to see who will offer them the best rates and customer service. It’s unadvisable to fall behind. One way to stay ahead of the game?

Conversion Rate 68

Conversion Rate Conversion Opt-out Opt-in 68

Hubspot

JULY 27, 2023

Building Rapport With Customers It’s safe to say that successful sales, among other things, come from relationship building. Often customers choose one product over another simply because they like the person they bought it from. Building rapport with customers takes time and effort. It doesn’t happen overnight.

Marketing AI 58

Marketing AI Tips Contingency Planning Ideal Customer Profiles 58

Hubspot

MARCH 12, 2018

In our pursuit of short term productivity, we’ve become addicted to the efficiency that technology provides. Based on your LinkedIn profile, it looks like you've done an amazing job developing your career at [company]. If you’re a service provider, partner with a software company that has a freemium model. Boost their mission.

Template 101

Template Work Management Marketing Automation Services Top of Funnel 101

Hubspot

AUGUST 7, 2018

Marketing is, and always has been, about reaching customers where they are. The internet offers unique benefits other marketing mediums can’t offer -- scope of reach, the option to personalize content, and the opportunity to build far-reaching relationships with customers, being just a few. Internet Marketing to Attract New Customers.

Internet Marketing 101

Internet Marketing Paid Content Advertising Agencies Paid Social Agency 101

Mailmunch

MAY 4, 2021

Some say manually building links is against Google’s guidelines and should be avoided. 78% of companies have up to three people in their content marketing team: content specialist or writer, social media manager, and SEO specialist. You need to understand your customers’ demographic (age, gender, income, etc.)

Link Building 52

Link Building Outreach Ad Building Paid Search Agency 52

Hubspot

JUNE 6, 2017

Here’s an even tougher question: How much of that content do you genuinely trust -- especially when it comes to an investment in a product or a service? One of the easiest way to expose your brand to potential customers is to get it into the hands of the influencers it listens to. It’s tough to put a number on that, isn’t it?

Blogger 101

Blogger Skype Advertising Agencies Lead Ranking 101

SmartBug Media

OCTOBER 15, 2021

For the second year in a row, SmartBug got passes for our entire company to attend. Over the next week or so, we'll be publishing a series of INBOUND 2021 Recap blogs will cover our top highlights from: SEO Marketing Sessions. Customer Success Sessions. Customer Success Sessions. HubSpot Academy Sessions.

SEO 52

SEO Paid Search Agency Planning Lead Scoring 52

Hubspot

MARCH 29, 2018

Black hat SEO is a practice against search engine guidelines, used to get a site ranking higher in search results. It’s a more ethical approach that abides by the terms and guidelines set out by search engines. Black hat SEO goes against the guidelines set by search engines and manipulates them to gain higher rankings.

SEO 74

SEO PageRank CAN-SPAM Ad Exchange 74

Hubspot

MARCH 28, 2019

While every company in every industry may have a different tactical implementation to capture email leads, at the core of every strategy is this formula: The value of your offer -- the cost of giving you their email address = the probability of conversion. These are the types of popups I use on my own site, and we use them at HubSpot too.

Lead Scoring 101

Lead Scoring Lead Ranking Tools Leads 101

ClearVoice

SEPTEMBER 10, 2020

For example, one of my content marketing brand clients publishes a health-focused magazine. Simply add a first-person voice requirement to the assignment brief and editorial guidelines. Customer stories. As you ideate thought pieces for your own content production, keep these faux pas top of mind. Blog posts.

Opinions 114

Opinions Brand Identity Branding B2B Thought Leadership 114

Hubspot

MAY 10, 2019

This also includes updates from the companies and businesses I care about. Businesses, like HubSpot , are able to market on Twitter to engage users and followers, increase brand awareness, boost conversions, and more (we’ll discuss the “more” shortly). allows you to provide quick customer service and support. Let’s get started.

Twitter 101

Twitter Paid Search Agency Planning Work Management 101

SnapApp

MAY 29, 2018

No matter which way you skin it, an efficient sales process is what fuels the high-growth B2B companies. Product planning, marketing funnels and sales enablement will only get you so far — after that, it’s all about scaling the sales machine. This is why companies obsess over building and optimizing large sales teams and processes.

Sales Qualified Leads 103

Sales Qualified Leads Lead Ranking High Quality Lead Top of Funnel 103

The Lead Agency

JUNE 10, 2019

In fact, a recent Hubspot study found that 46% of all Google searches are local , which indicates that almost half of the time, users are looking for a local solution. Many B2B companies are put off by the term ‘local SEO’ as they often operate across the country or have branches in multiple cities. Why Use Google My Business?

SEO 48

SEO Marketing & Strategy Lead Scoring Lead Ranking 48

Hubspot

MARCH 19, 2022

Online retail is more or less a staple of modern life — anyone with access to the internet can connect with almost any number of businesses pushing their products over the web. I would love to start one of these companies! What companies do I buy from the most? Pick a product. Every product is tailored to solve something.

Business 65

Business eCommerce Godaddy Contact Marketing 65

Hubspot

JULY 11, 2018

Entrepreneurs used to be those who had an idea, started a company, and made money. They wrote a business plan, circulated the document to a bank, and worked tirelessly to scale their company and drive profits for themselves and their investors. Independent makers are the backbone of this company. Actually, we’re a startup world.

Ethics 98

Ethics Merchandising Startups Cross-Selling 98

Hubspot

SEPTEMBER 10, 2012

For many companies, it's publishing that content. And with too many cooks in the kitchen, it gets to be nearly impossible to maintain a consistent publishing volume on your business blog. 92% of companies who blog multiple times per day have acquired a customer from their blog. We do that here at HubSpot, actually.

Cost per Lead 28

Cost per Lead Product CPL Inbound Marketing 28

nDash

DECEMBER 14, 2020

I’ve written articles that have attracted millions of unique visitors to Fortune 500 companies, grown pageviews +607% over the course of just 10 months, and lead a team to lift organic traffic +390% in one year. I thrive at Agile companies that share these values.”. Area of expertise: Cybersecurity . Cloud migration . Cybersecurity.

Marketing Budget 52

Marketing Budget Budget Programs Enterprise Management Marketing Budget Creation 52

ClearVoice

MARCH 26, 2020

. “Content marketing is the process of planning, creating, distributing, sharing, and publishing content to reach your target audience. As a business, this tactic can help you improve brand awareness, boost sales, connect with your target audience members, and engage prospects and customers.” ” — HubSpot.

Advertising Agencies 71

Advertising Agencies Paid Search Agency Ad Agencies Top of Funnel 71

Hubspot

NOVEMBER 7, 2012

While this educational, top-of-the-funnel content is vitally important, let's not undermine the importance of bottom -of-the-funnel marketing content -- content that communicates the functionality and benefits of your product/services -- and content that enables your sales team and helps them sell. Product Marketing Content.

Top of Funnel 28

Top of Funnel Work Management Product Marketing Management 28

Hubspot

OCTOBER 18, 2018

People are open to new ideas, readers are consuming content through a variety of media, and traditional publishers no longer stand in the way of releasing a new title. Raise your hand if you’ve ever considered publishing a book. Now, keep your hand up if you know how to publish a book. * … slowly lowers hand*.

Paid Search Agency 73

Paid Search Agency Custom Publishing Work Management Budget Programs 73

SnapApp

APRIL 4, 2018

In fact, 43% of companies list it as the biggest marketing challenge: . . This is evident by the number of B2B companies who are still unable to answer the most critical sales and marketing performance questions. . . The sales team also need to verify that the lead has a problem the company’s product or service can actually solve.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107