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How Chief Growth Officers Drive Growth Through Customer Experience

Vision Edge Marketing

Today’s highly competitive business environment is driven by the always-moving customer-centricity goal post. It requires creating customer value which in turn requires a customer-centric approach. So, achieving sustainable growth requires more than just increasing revenue or market share.

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Channel, partner, and ecosystem tech is one of the hottest categories in martech today

chiefmartech

Jay McBain , formerly of Forrester and now with tech analyst firm Canalys, is the world’s leading expert in partner, channel, and ecosystem technology. I first came across Jay’s work with his 2017 landscape , where he’d mapped 83 companies across 8 categories of “channel” related software. Universities.

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15 cutting-edge tools every B2B marketer should know

Martech

Which products are best suited to the B2B world? Which are best for my industry and for my customers? The platform enables buying-committee selection, and message development and design for outbound campaigns through email and display advertising, all ready to run through Hubspot or Salesforce. And so many choices out there.

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Top 10 marketing automation tools every marketer must have

ClickZ

30-second summary: By simply adopting marketing automation technology, a company can significantly free up a marketers time and enable them to focus on more important revenue building projects as these tools can help to automate numerous repetitive tasks such as emails, campaign management, website analysis and social media marketing.

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Required Reading from the 10 Most Influential CRM Blogs for B2Bs

BenchmarkONE

The Pipeline Deals blog is full of information about building a sales pipeline, how to sell products and services and what CRM software and other technology is best for B2B small-business users. The Commercient blog offers tips on growing a small business, posts on customer service, tips and tricks in CRM, sales topics and more.

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What the coastline paradox reveals about infinite software specialization (in martech and other fields)

chiefmartech

Indeed, Benoit Mandelbrot , the father of fractal geometry, published a paper in Science magazine on this very phenomenon in 1967, How Long Is the Coast of Britain? And that’s true with the processes we use to do our work and engage with customers in a fractally diverse set of circumstances. It’s a fractal. GarageBand ).

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Digital Marketing Trends: 11 Must-Follow Marketing Trends In 2022

seo.co

Drawing up a well-rounded campaign now requires marketers to be more agile and customer-centric when promoting their brand’s offerings. According to Forrester , in 2021, the customer service interactions via digital avenues are projected to increase by 40%. Customers want it, and brands that deliver it win.