Hubspot

JUNE 10, 2011

We write a lot about social media best practices -- monitoring, measurement, content sharing -- but for a lot of companies just getting started with social media, this can be overwhelming. You don't need to set up expensive focus groups anymore to hear what your potential customers think. Where do you actually start ?

Social Media 28

Social Media Startups Media RSS 28

Hubspot

FEBRUARY 14, 2012

Your customers, that's who. After all, it's really those customers of yours who are paying for that romantic dinner tonight, right? Luckily, there's not as much pressure to show your love to customers on Valentine's Day as there is to show your significant other. The Benefits of a Loving Customer Relationship.

Marketing Automation Services 28

Marketing Automation Services Case Study Case Studies Loyalty 28

Hubspot

SEPTEMBER 7, 2011

In fact, 41% of B2B companies and 62% of B2C companies using Facebook have acquired a customer from it. Auto-Publish Blog Content: Start populating your Page's wall with content! If you maintain a business blog, you can connect your blog to auto-post links to new blog content you publish. link] at [link].

Facebook 28

Facebook Work Management Marketing Management Paid Search Agency 28

Hubspot

DECEMBER 28, 2011

Have you enabled company status updates for your LinkedIn Company Page ? Have you created custom tabs for your Facebook page ? It's probable that you have fans who follow your business on multiple social networks, so it's smart to organize your publishing so you don't share the same things at the same times on each network.

Social Media 28

Social Media Media Social Networks Paid Search Agency 28

Hubspot

SEPTEMBER 15, 2011

Used effectively, Twitter can help you promote your content, provide helpful customer service, generate leads and customers, and much more. In fact, companies that use Twitter generate 2x more leads than those that don't, and 42% of companies that use Twitter for marketing have acquired a customer through it.

Paid Content 28

Paid Content Twitter Work Management Paid Search Agency 28

Hubspot

FEBRUARY 24, 2015

Today’s CMOs will also “step forward and take responsibility for turning the enterprise toward the customer, evolving their role into the engine that fuels customer-centric company growth,” according to Forrester Research. It is no longer a world of focus groups and market research teams. 2) Be Customer-Centric.

CMO 28

CMO Multi-Channel Forrester Enterprise Management 28

Hubspot

FEBRUARY 15, 2012

The companies that turn these possibilities into realities are those who leverage all the little hidden marketing gems LinkedIn has to offer -- and there are a lot of them. Search the top experts across all of LinkedIn Answers, or target by industry -- Business Development, Customer Service, Healthcare, etc. Targeted Product Tabs.

Linkedin 28

Linkedin Marketing Management Paid Search Agency Statistics 28

Hubspot

APRIL 13, 2012

It's what helps you draft personas , clarify your marketing messaging, set product marketing direction, and build your sales playbook. Do we round up Don Draper and set up an expensive, time-intensive focus group behind two way mirrors? Whether a new product or add-on is enticing. many marketers draw a blank.

Enterprise Management 28

Enterprise Management Research Marketing Management Customer Surveys 28

Hubspot

MAY 15, 2020

When it comes to your business' branding strategy , establishing your company's logo is one of the most critical tasks. Your logo will be pervasive throughout all of your marketing campaigns, and it's one of the most prominent branding elements that people will think of when someone mentions your company. Did we just blow your mind?

Design 93

Design Brand Identity Branding Amazon 93

Hubspot

JULY 31, 2020

In fact, for every $1 spent on email marketing, marketers receive an average of $42 in return ( HubSpot State of Marketing 2020 ). As we strive to connect with our prospects and customers and provide them with value, our email marketing campaigns must resonate. They are used to persuade customers to engage with the company.

Email Marketing 69

Email Marketing Campaigns Work Management Planning 69

Hubspot

DECEMBER 27, 2012

In 1990, Coors Brewing introduced a revolutionary new product. The answer could have been uncovered -- and avoided -- had Coors simply conducted more message testing prior to the product launch. Some of the most effective marketing is messaging that is based on a genuine customer need. It was going to change everything.

Product 28

Product Peer-to-peer Differentiation Hubspot 28

nDash

DECEMBER 16, 2021

Kick-off this research by following these tips: Create your ideal customer profile: This profile should contain your target audience’s age, gender, income level, and location. Market research: Use focus groups, interviews, and surveys to conduct market research. How do I plan to publish and manage my content?

Ideal Customer Profiles 52

Ideal Customer Profiles Planning Content Marketing Work Management 52

B2B Marketing Zone Posts

NOVEMBER 2, 2010

Like most questions in business, the answer is, “it depends,&# but I’d like to offer a couple practical ideas that might help you when this inevitably comes up at your company. I mean using social media technologies internally, within the large company kind of enterprise. First, let’s establish a crucial point. Have I gone MAD??

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

Hubspot

APRIL 28, 2014

Here’s the psychology behind stories, and how you can craft a story for your brand that engages your customers and drives conversions. Stories can make your target customers the main characters, and even change the way they think and feel. You need to have a sense of who your prospective customer might be.

Storytelling 28

Storytelling Paid Search Agency Distribution Act-On 28

Hubspot

MAY 15, 2013

On some level, that’s the fundamental principle of public relations -- to get people talking about and interacting with your brand, your executive team, and your product in lovable ways that inspire great conversation and content. New School: Got a Story? Share It With the Many, Not the Few. New School: Design and Build for a Visual World.

Paid Content 28

Paid Content Education Planning Paid Search Agency 28

Hubspot

APRIL 22, 2020

This leads me to two questions for marketers: 1) Does your company already actively invest in content marketing? Say I wanted to build topic authority around working remotely in 2020 — a subject I am deeply passionate about as a fully remote member of HubSpot’s (awesome) Marketing team. Stop Publishing Content for the Sake of It.

Hubspot 94

Hubspot Work Management Marketing Management SERP 94

Albacross

JULY 2, 2018

And according to statistics from HubSpot, companies that blog 16+ times per month get almost 3.5x If you’re keen on creating a higher-level social media content calendar that lets you keep track of your blog articles and your other social media posts, check out how these 7 companies do it. Happy Customers.

Spending 40

Spending Lead Scoring Lead Ranking Budget Programs 40

Hubspot

APRIL 29, 2013

Lovable tactics and strategies you can employ within a workday to help attract, convert, engage, and delight more prospects, leads, and customers. With no additional context, could you understand how your two companies are different by just scanning your overview? Your team and your customers will thank you for it.

Planning 28

Planning Peer-to-peer Press Thought Leadership 28

Hubspot

JULY 7, 2015

Almost every member of our team is a part of that audience, which makes them the perfect 'focus group' for determining whether my audience would benefit from a new article or tool. 9) Monitor conversations with your customers. Joe Chernov, VP of Content at HubSpot. Kevan Lee, Content Crafter for Buffer's Social blog.

Effectiveness 28

Effectiveness Content Marketing Content Work Management 28

Hubspot

OCTOBER 24, 2018

Brands are more than the products they sell or the design of their logos. We’re not sure, although these lists come from a study of 19,617,281 HubSpot-published posts across LinkedIn, Facebook, Twitter, Google Plus, and Instagram … so it seems they’re quite effective. Use it alongside other company-approved messages.

Planning 53

Planning Work Management Mobile Advertising Marketing Management 53

Unbounce

OCTOBER 1, 2018

CRO can give your marketing team ideas for what you can be doing better to convert visitors into leads or customers, and it can help you discover which experiences are truly optimal, using A/B tests. Examples of this would be: the day of the week, different product sets, new vs returning users, desktop vs mobile etc.

Optimization 96

Optimization Conversion Multivariate analysis Tips 96

Hubspot

APRIL 20, 2015

And, more generally, what are their tactics and strategies for promoting marijuana and marijuana-related products in a not-so-easy-to-navigate legal environment? Now, to be clear, neither HubSpot nor myself are taking a stance on whether or not marijuana should be legalized. Let's find out. Introduction: Why Are We Writing About This?

Advertising Agencies 28

Advertising Agencies Paid Search Agency Work Management Marketing Management 28

Hubspot

OCTOBER 18, 2011

HubSpot had a remarkable presence at Dreamforce. So, if there's a blog article that mentions your company, help that article get traffic. Inbound marketing consists of three parts: get found (draw people in), convert (visitors to leads/customers) and analyze (to see what's working and what's not). Slides From Session.

Inbound Marketing 28

Inbound Marketing Paid Content B to B Lead Scoring 28