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Building Product Marketing Icons – Old vs. New

Navigate the Channel

It seems everyday in the building product industry, we are being told traditional marketing methods are dead and digital only is the way. With continued sluggish sales and knowing the building product industry is going to stay compressed for the foreseeable future, we are all pressured to prove the return on every marketing dollar spent.

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Trending Topics to Evergreen Content: Three Types of Content that Move Audiences through the B2B Buyer’s Journey

Trade Press Services

From bylined articles to informational videos, content helps prospects learn about brands and gather information about their products and services. It also helps companies position themselves as experts in their fields, building credibility and trust with target audiences.

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Brand awareness: A marketer’s guide

Liveintent

With brand awareness you can nurture audience relationships on a long-term basis and move customers down the funnel. Instead of just prioritizing price and quality, they’re also considering brand values and customer-centric services. Brand awareness refers to how familiar customers are with your brand and products.

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How to Write a B2B Blog Post for Conversions?

ClearVoice

Before the internet, there were some huge barriers to entry for anyone who wanted to publish content. You had to either get your work accepted by a magazine, newspaper, book publisher, or periodical, going through what may be an intense series of edits, adjustments, and, of course, rejections. What is a B2B blog post?

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17 Questions On How To Build A Content Marketing Strategy [Q&A]

Marketing Insider Group

What are some of the biggest mistakes that companies make around content marketing? If you take your brand out of the story and make the customer your hero, your point of view isn’t as important in those early stages (but it is later in the process/customer journey). The biggest mistake is the “unique point of view trap.”

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10 Types of Content Writers and When to Use Them

ClearVoice

Think about articles you’d see in a magazine or newspaper. Brand journalists can be a solid match for content marketing pieces because they’re naturally geared more for storytelling than for hard sells and product details. 10 common types of writers in media and content marketing. Brand journalist. Web banner ads. Landing pages.

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ClickInsights: What is the ideal length of a white paper?

Ambal's Amusings

Jonathan Kantor is the principal and founder of The Appum Group, " The White Paper Company ", and has been producing commercial white papers for the past 11 years. White Paper FAQ Brief answers to 20 fundamental questions on white papers. Three simple questions that determine whether any company needs white papers.

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