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Top Content Marketing Ideas for Ecommerce Brands

Marketing Insider Group

In the past, you might have been able to get real ROI from lazily publishing 500-word articles on your blog week after week, but it’s not enough anymore. Keeping a consistent weekly publishing schedule. Sharing blog posts with followers on LinkedIn, Facebook and Twitter. Nurturing relationships with prospective customers.

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Marketing in the Age of Disruption

Marketing Insider Group

Content marketing is the most critical aspect of modern marketing, and its focus is always on the customer. 2003: LinkedIn launches, providing professionals a virtual way to connect and learn. In just 17 years, LinkedIn has become a valuable channel for marketers. 2006: Facebook debuts. And do customers remember the ads?

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Social Selling: What Does it Actually Mean?

PureB2B

Social selling is a sales approach that incorporates building relationships with customers into the sales process. Essentially, the goal is to make potential customers become aware of you, like your brand, and trust you through social media sales and marketing activities. The Basic Principles of Social Selling. That is not true.

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Marketing Expertise: Our Top 20 of 2020

Exo B2B

This pandemic changed everything, including not publishing our top 20 this spring. Who has been able to take advantage of next-generation virtual tools such as Zoom, Facebook LIVE, Hopin and others to complement blogs, videos and webinars in quality? As executive editor of TopRank’s Online Marketing Blog, he’s published over 1.4

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Ignite Your Company To Create Content That Rocks

Marketing Insider Group

And this is causing battle for customer attention between brands, agencies and publishers. So how do brands, agencies and publishers reach the audiences of today and tomorrow? Hosted by WPP , one of the largest agency brands in the world, it was called one of best conferences in the world by Wired Magazine.

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Building Product Marketing Icons – Old vs. New

Navigate the Channel

According to published reports, Apple’s media spend was estimated at $1.8 billion in 2020, dominated by network TV, newspapers, magazines, circulars, and billboards. A bit ironic that the one company that made us “go digital” didn’t only use digital for their branding initiatives.

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Interview with Ann Handley

Onalytica B2B

Cited in Forbes as the most influential woman in Social Media and recognized by ForbesWoman as one of the top 20 women bloggers, Ann Handley is the Chief Content Officer of MarketingProfs, a training company that empowers marketers internationally with the skills they need to drive success at their companies. I write books.