Writing on the Web

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How to Harness the Power of Social Media

Writing on the Web

Posting a tweet or a Facebook update now and then isn’t going to cut it! Facebook Pages. No matter what type of business you run, you can create a Facebook presence. By setting up a page (this is in addition to your profile), you have a central online hub for your company. Video Content. Social Engagement.

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Your Business Blog Year 10: Is It Still Worth It?

Writing on the Web

Is a business blog worth the time you need to research, write, format and publish quality content? Publishing a quality blog requires time and effort. Publishing a quality blog requires time and effort. But ten years later, there are a lot of ways to spread your word and publish quality content online.

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Customer Media Congress: Patsi’s in Dutch…

Writing on the Web

There aren’t many conferences that I’d fly 5700 miles to get to, but the 5th International Customer Media Congress looks as if it’s going to be another smash hit. I’ve been invited to speak, by uber-publishing-content-marketing icon, Sak van den Boom. Share this on Facebook. Share this on LinkedIn.

Media 100
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Small Business Content Marketing: When to Hire A Freelance Writer?

Writing on the Web

Most small businesses don’t realize how much writing goes into publishing (and updating) a website or blog. And if current and prospective customers come to your site and find copy that’s poorly written and/or filled with spelling or grammar errors, that inattention to detail might well cost you their business. But don’t despair.

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Writing Better Web Content: Ask what? Who? Why?

Writing on the Web

Many people focus on the medium, the latest shiny tool: the blog, the Twitter tweets, and Facebook updates, without regard for the basic rules of writing copy for the Web. A standard learning tool for many copywriters is Maria Veloso’s Web Copy that Sells, published in 2004. Share this on Facebook. Share this on LinkedIn.

Buzz 100
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E-Newsletter Review: How’s Your Ezine?

Writing on the Web

If all you’re doing is publishing good information, without personality, without offers, what’s the point? Could it be that I don’t choose the right article for my clients (they are small business owners and at time managers in various companies)? Share this on Facebook. Share this on LinkedIn. Tweet This!

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3 Online Marketing Tasks: Get Found, Get Known, Get Clients

Writing on the Web

Are you converting readers to customers? . Scribe SEO optimization – measure your content for SEO results before you publish. I am an affiliate for these companies because I use their products and believe in them. Share this on Facebook. Share this on LinkedIn. Are your landing pages clean and clear?