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Interview with Ann Handley

Onalytica B2B

Cited in Forbes as the most influential woman in Social Media and recognized by ForbesWoman as one of the top 20 women bloggers, Ann Handley is the Chief Content Officer of MarketingProfs, a training company that empowers marketers internationally with the skills they need to drive success at their companies. I write books.

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Are Your Influencers Buying Their Followers?

Onalytica B2B

The New York Times recently published an article called: “The Follower Factory” exploring the growing demand for purchasing fake followers and engagement across social media platforms. The article hones in on one company in particular, Devumi. Do we blame Devumi and companies alike for providing such a service?

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Social Media Marketing: Top 100 Influencers and Brands

Onalytica B2B

During its popularity peak MySpace prided itself on being particularly music orientated, specifically allowing bands and artists to create accounts to publish and share their work. There are now 40 million small businesses using Facebook ‘pages’ and it is riddled with adverts and promotional links smartly catered for each individual.

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IoT 2016: Top 100 Influencers and Brands

Onalytica B2B

But how can companies act on these insights? How can you create sustainable success from the Internet of Things as a part of the numerous customer journeys? Like in any data-driven business model, customer-centricity and relevance are key factors to excel. ” Kirk Borne – Principal Data Scientist at Booz Allen.

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Digital Marketing 2016: Top 100 Influencers and Brands

Onalytica B2B

“We’ve reached peak social – a point at which the signal to noise ratio of social updates is unsustainable – companies, Individuals and automated tools are cranking out so many social updates that post engagement rate is getting crushed. Profit as a result (and your continued sanity) is better.” ” TOPIC ANALYSIS.