KoMarketing Associates

OCTOBER 18, 2018

Like this: The “learn more” in that LinkedIn post is the call-to-action. Facebook understands this very well. But despite the proof that adding a call-to-action can boost response, it appears many B2B companies are still publishing posts without a call-to-action. This happens on Facebook and off. Actually, only 14.3

Social Media 129

Social Media Analysis Paid Search Agency Media 129

KoMarketing Associates

JUNE 15, 2021

SageFrog recently published its “2021 B2B Marketing Mix Report,” and statistics showed that among the most used social media channels, LinkedIn leads the way with 86% of respondents citing this outlet as a part of their social media strategy. posts per week on Facebook. This surpassed both Instagram (4.0 posts) and Twitter (4.4

Social Media 177

Social Media Marketing Report Social Marketing B2B Marketing 177

KoMarketing Associates

MARCH 3, 2014

This past month LinkedIn announced they will be opening up the ability for every user to publish their own content on LinkedIn, through individual profiles. Platforms and publishers like Linkedin realize (or are realizing) the influence they have in buyer markets.

Paid Content 120

Paid Content Linkedin B2B Budget Programs 120

KoMarketing Associates

JANUARY 14, 2020

marketers shift toward digital media, new research shows that they are increasingly turning toward social media as a means of retaining and gaining customers. When it comes to social media, most marketers are dedicating their funds toward Facebook (34%), followed by Instagram (14%). 18%) now goes toward social media.

Social Media 157

Social Media Spending Social Marketing Media 157

KoMarketing Associates

JUNE 25, 2019

Facebook referral traffic increased 213% when comparing the two months we did Facebook Live. 78% of online audiences are already watching video on Facebook Live. 78% of online audiences are already watching video on Facebook Live. Company news announcements. Customer spotlights or interviews.

B2B Marketing 218

B2B Marketing Marketing & Strategy Marketing Strategy Planning 218

KoMarketing Associates

SEPTEMBER 27, 2018

Social media isn’t just essential for brand awareness and customer support; it can also be an extremely effective channel to support SEO strategies, including link building, content marketing, and more. They know what your company represents and are aware of your participation in the industry. You’ve hit the publish button.

Social Media 126

Social Media Paid Search Agency SEO Ad Building 126

KoMarketing Associates

APRIL 23, 2019

According to marketing expert Jeff Bullas , 93 percent of B2B buyers think businesses should have social media profiles and 81 percent of B2B companies have some sort of profile or account on social media. Start by looking at your company-level marketing personas if you have them.

Paid Content 141

Paid Content Social Media Media B2B 141

KoMarketing Associates

FEBRUARY 7, 2017

How can marketers better leverage platforms aside from Facebook? Considering the high dollar amounts that are at stake, a business leader would likely have much more peace of mind in choosing an enterprise software product, for example, if he or she noticed that a former colleague made positive comments about it on LinkedIn.”.

Social Media 120

Social Media Advertising Agencies Social Marketing Peer-to-peer 120

KoMarketing Associates

MAY 23, 2017

Some of our favorites at KoMarketing include BuzzStream , FollowerWonk and LinkedIn Advanced Search. Customer service interactions are increasing on Twitter. In fact, this study by Social Bakers found that more than 80 percent of customer service requests on social media are happening on Twitter. What does your audience like?

Twitter 156

Twitter B2B Marketing B2B Paid Search Agency 156

KoMarketing Associates

FEBRUARY 19, 2013

Marty Weintraub and Lauren Litwinka, our friends over at AimClear , recently published The Complete Social Media Community Manager’s Guide: Essential Tools and Tactics for Business Success. Be Where Your Customers Are. This is a pretty good indicator of where your customers are. Radian6 (enterprise). Google Alerts (free).

Paid Content 120

Paid Content Social Media Communities Social Marketing 120

KoMarketing Associates

JUNE 28, 2018

To them, content marketing is: “a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.” (The But they also refer other customers. Then there’s customer service.

Webinar Metrics 130

Webinar Metrics Enterprise Management B2B Marketing Budget 130

KoMarketing Associates

JANUARY 13, 2021

Facebook for B2B marketers? Can’t you just do some advertising and publish some automated organic posts? Because while Facebook might have a reputation for not being for B2B marketers, nobody seems to have told B2B marketers that. Or told regular people, either: 74% of people use Facebook for professional purposes.

Facebook 293

Facebook B2B Marketing Practices B2B 293

KoMarketing Associates

JANUARY 26, 2016

As social media has grown, so has the opportunity for businesses to reach customers and potential customers. One of the most common things we hear from B2B companies is “our audience isn’t on social.” Be innovative and don’t be afraid to look at what B2C companies are doing. Great news, right!? Global vs. Local.

Social Media 96

Social Media Media B2B Tips 96

KoMarketing Associates

DECEMBER 14, 2015

For me, it’s “helping brands reach, engage and convert new customers.” ” Next, I committed to answering my potential customers top questions with blog articles published nearly every day. Wisestamp is a customized signature for e-mail and social media marketing. WORD-OF-MOUTH MARKETING.

Tactics 120

Tactics B2B Marketing Top of Funnel Effectiveness 120

KoMarketing Associates

AUGUST 19, 2013

SEO impact aside, recent statistics indicate Google Plus is on pace to overtake Facebook (the current leader) in social shares by 2016. per month, almost double that of Facebook (9.3%). In one example , survey data shows that 77% of buyers indicate they are more likely to buy from a company whose CEO uses social media.

Demand Generation Agencies 120

Demand Generation Agencies B2B Marketing Google Work Management 120

KoMarketing Associates

DECEMBER 19, 2013

You can see more of the posts, articles, and information Ryan likes on Twitter , LinkedIn , and read his blog posts here. You can see more of the posts, articles, and information Dennis likes on Twitter , LinkedIn , Google+ and read his blog posts here. Make the Most of Custom Audiences on Facebook – Gary Stein, ClickZ.

Paid Content 120

Paid Content Online Marketing Paid Search Agency Advertising Agencies 120

KoMarketing Associates

NOVEMBER 10, 2021

It’s no secret that LinkedIn is one of the most socially powerful platforms for B2B marketers. Oberlo reports that half of all US adults with a degree use LinkedIn, and 25% of all LinkedIn users are senior-level influencers. . Facebook is one of the oldest social media platforms on the market. Even better?

Social Media 276

Social Media Budget Programs Cost Per Thousand Statistics 276

KoMarketing Associates

AUGUST 1, 2017

LinkedIn recently launched it’s second annual “ State of Sales 2017 ” report. LinkedIn for B2B Digital Marketing. Resources like LinkedIn’s State of Sales 2017 report further support why this social media network can be so impactful for B2B marketers. LinkedIn Platform-Specific Resources.

Resources 139

Resources Linkedin B2B Marketing B2B Thought Leadership 139

KoMarketing Associates

DECEMBER 30, 2019

Reach more of the right customers with phrase match and broad match modifiers. 15 Essential Tips to Increase Your Organic Reach on Facebook . Organic Facebook reach continued to be a challenge for marketers across industries in 2019. 10 Tips To Successfully Manage Your Company Page On LinkedIn. Final Thoughts.

Paid Content 31

Paid Content SERP CTR Paid Search Agency 31

KoMarketing Associates

NOVEMBER 15, 2016

Outside of ROI, video has shown to also increase brand awareness and customer loyalty. At KoMarketing, we have seen the most success when using video on Facebook. Action content marketers should take : If you aren’t doing so already, you should be thinking about ways to incorporate video into your 2017 content efforts.

Trends 60

Trends B2B Marketing Webinar Metrics Marketing & Strategy 60

KoMarketing Associates

AUGUST 13, 2019

Social media marketers know that social networks, such as Facebook, can be indispensable in terms of reaching target audiences. The Pew Research Center recently released the results of a survey designed to gauge which Americans are turning to sites, such as LinkedIn and Pinterest, over others. adults saying they use the platform.

Social Media 121

Social Media Customer Surveys Facebook Social Marketing 121

KoMarketing Associates

SEPTEMBER 18, 2018

Content marketing is one of the core components of our most successful B2B online marketing campaigns, but creating content that truly gets the job done for B2B tech companies can certainly be a challenge. Don’t Overlook the Power of LinkedIn. 82% of buyers look up providers on LinkedIn before replying to outreach efforts.

Top of Funnel 121

Top of Funnel B2B Marketing Marketing & Strategy Marketing Strategy 121

KoMarketing Associates

DECEMBER 20, 2018

As a marketer, you understand that consumer behavior is always shifting and your company must be able to pivot based on such changes. Google: Introducing simpler brands and solutions for advertisers and publishers. Replacing the sales funnel with the sales flywheel. Google gave a lot to talk about during 2018. From Ryan Young.

Paid Content 121

Paid Content Top of Funnel Doubleclick Ideal Customer Profiles 121

KoMarketing Associates

DECEMBER 10, 2019

Is your company still avoiding Instagram for B2B marketing? Perhaps your company Instagram page looks something like this: Hopefully it’s not that bad. But if your B2B company isn’t on Instagram already, you’re not as far behind the curve as you might think. Or even like it’s Facebook. It’s time to change that.

B2B Marketing 247

B2B Marketing Tactics Advertising Agencies Effectiveness 247

KoMarketing Associates

MAY 19, 2014

Site owners and publishers are immensely skeptical when they receive the email correspondence from the SEO practitioner. If we can provide recognizable value to the publishers we want links from, it’s that much easier and more powerful in the long-run. A few ideas from our recent past.

Ideal Customer Profiles 120

Ideal Customer Profiles Outreach Search Engine Marketing High Quality Lead 120

KoMarketing Associates

MARCH 29, 2016

Whether it’s writing blogs, publishing eBooks and whitepapers, or creating infographics, repurposing content enables organizations to extend their content’s reach and improve SEO. based slide hosting service owned by LinkedIn. Organizations can develop custom forms, attach them to and promote specific presentations, and voila: leads.

SEO 84

SEO Lead Scoring Lead Ranking Marketing Automation Services 84

KoMarketing Associates

NOVEMBER 10, 2016

84% of high-performing marketing teams align their social media marketing strategy with other social activities such as customer service. Facebook (95%), Twitter (74%), and LinkedIn (66%) are the most commonly used social media platforms for B2B enterprises. Social media spend will account for 20.9% of marketing budgets (10.6%

Social Media 262

Social Media Marketing Budget Marketing Budget Creation Enterprise Management 262

KoMarketing Associates

JULY 18, 2019

In order for a business to thrive and grow, it needs to be visible to the potential customers searching for it.” Yes, find customers talking about your brand as content material. Facebook groups! If only google could use their impeccable machine learning from organic search on the paid side to help customers save money.

SERP 28

SERP Paid Search Agency Lead Scoring Lead Ranking 28