Everstring Takes Another $65 Million and (More Important) Launches Predictive Ad Targeting Solution
Customer Experience Matrix
OCTOBER 15, 2015
But the new Everstring product isn’t the usual sharing of a prospect list with an ad platform, as in display retargeting, Facebook Custom Audiences , or LinkedIn Lead Accelerator. That may turn out to be the case, but the company does have an internal logic guiding its decisions.
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