The Four Pillars of Content Strategy
Crimson Marketing
AUGUST 26, 2013
You want to be known as a company that is highly knowledgeable about both the problem and its related solutions. Think about the problem your potential customer has, and brainstorm how you can provide value through your content; then serve it up to them, thereby “owning that space.”. Pillar #2: Production. Pillar #4: Promotion.
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