Crimson Marketing

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The Four Pillars of Content Strategy

Crimson Marketing

You want to be known as a company that is highly knowledgeable about both the problem and its related solutions. Think about the problem your potential customer has, and brainstorm how you can provide value through your content; then serve it up to them, thereby “owning that space.”. Pillar #2: Production. Pillar #4: Promotion.

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How To Make a B2B Company “Sexy” with Social Media [Infographic]

Crimson Marketing

If you work for a B2B company, you’ve most likely noticed that it’s not as fast or easy to grow your social media presence as it is for a B2C company. Why should B2B companies invest in social media? 83% of companies invest in social media to create awareness for their brand. 82% LinkedIn. 71% Facebook.