Marketing Insider Group

FEBRUARY 5, 2024

Hubspot) 79% of companies have observed revenue growth in marketing and sales due to AI. Hubspot) 75% of marketers recognize SEO as their most effective content strategy. Search Engine Journal) 97% of marketers incorporate customer data into their decision-making process. times more likely to achieve strong results.

Paid Content 219

Paid Content Stats Marketing Budget Webinar Metrics 219

Marketing Insider Group

JANUARY 24, 2013

Top B2B Marketing Influencers – Companies. These company Twitter accounts provide updates on some of the latest B2B marketing strategies and tools and can add some B2B Marketing knowledge into your Twitterstream. ExploreB2B – Explore B2B – A publishing platform for professionals. Cambridege, MA – [link].

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

ViewPoint

MARCH 6, 2012

Stephanie Tilton is a content-marketing consultant who helps B2B companies craft content that engages prospects and customers, nurtures leads and advances the buying cycle. She has produced hundreds of white papers, case studies and eBooks for a range of organizations, including some of the world's leading technology companies.

Buyer Personas 120

Buyer Personas Forrester Lead Ranking Peer-to-peer 120

SnapApp

NOVEMBER 17, 2015

According to eMarketer , senior marketers cite a lack of time and resources as one of the biggest challenges of multichannel marketing campaigns. Starbucks, for example, succeeds because their products (and brand) offer a needed pick-me-up for working professionals. That doesn’t sound very sustainable, does it? 10,000 Feet.

Work Management 48

Work Management Marketing Management Planning Campaigns 48

Hubspot

JULY 25, 2012

It's about how to get more customers. Then why are there still so many companies out there eliciting the stink eye from leads and prospects? You could hire a branding consultant or agency to help your company be more likeable, but I have a better idea. 21 Reasons People Don't Trust Your Company. Hey, lean in real close.

Paid Search Agency 28

Paid Search Agency Enterprise Management Companies Marketing Management 28

Hubspot

SEPTEMBER 25, 2015

At HubSpot, we held onto this notion for a while. This approach carried on for a while, however, the exchanges between companies weren't necessarily rooted in context, meaning that the advertisement often had little to do with the content on the page. Source: eMarketer ). But then things started to change. Source: BannerSnack ).

Paid Content 28

Paid Content Advertising Agencies Display Stats 28

QuanticMind

JANUARY 3, 2019

According to HubSpot, 36% of marketers hadn’t even heard of it as of November 2017, while only 15% of companies have taken steps to become compliant.) The online retail giant once again made a name for itself this year after eMarketer projected it would gross $4.61 billion in ad revenues in 2018 — firmly placing it in the No.

SEM 40

SEM Paid Search Agency Privacy Privacy Policies 40

Vidyard

DECEMBER 17, 2020

Video Publishing and Production 2.3 Using video for sales has quickly become a priority for forward thinking businesses that are looking for the best ways to communicate with their audience and potential customers. SaaS companies proposals that had video enjoyed a 41% higher close rate ( Proposify, 2020 ). Video Length 2.4

Statistics 157

Statistics Video Marketing Planning Business 157

LeadSquared

NOVEMBER 7, 2016

A lead is a person or a company interested in your product or service. Many businesses struggle to do this trade right, and unfortunately miss out on opportunities that could have been their leads and maybe even customers. They act like a powerful triggers by indicating that everything is fine, you are in a good company.

Lead Generation 52

Lead Generation Lead Scoring Lead Ranking Generation 52

Hubspot

JUNE 5, 2013

Amazon is anticipated to generate $835 million in ad revenue this year, eMarketer reports. Most of these ads are the ones that pop up when you search for a product on Amazon. eMarketer just slashed its Microsoft ad revenue estimates in half. That’s the real issue here, and it’s the one companies of any size should focus on."

Emarketing 28

Emarketing Amazon Blast Campaigns Forrester 28

Hubspot

OCTOBER 27, 2016

Over one billion active users engage on Facebook every day, which represents a tremendous opportunity for advertisers to leverage their content in front of potential customers. These help us to understand whether it's worth our investment to pay for direct customer acquisition. 7) Publish videos that are short and sweet.

Facebook 28

Facebook Cost per Acquisition Advertisements Advertising 28

Hubspot

JUNE 24, 2011

According to eMarketer , there will be 73.3 And for companies with less than $10,000 in revenue per year (what we at HubSpot consider small businesses), only 0.5% The book was published a year ago, so these numbers might be up a little, but not by much. I’m not alone in this admiration. of them mobile market.

Mobile Marketing 28

Mobile Marketing Paid Search Agency Urgency Marketing Advertising Agencies 28

Hubspot

MARCH 15, 2012

If your business relies on customers that value quality over price, this first bit of data should make you happy. 52% of consumers reported that positive customer reviews make them more likely to use a local business compared to just 28%, who make their selection based on other factors like location and price.

Case Studies 28

Case Studies Case Study Paid Search Agency User-Generated Content 28

Marketing Insider Group

SEPTEMBER 14, 2020

91% of B2B marketers utilize content marketing to reach customers. The percentage of internet users that conduct product research online is about 78%. Their favorite video content marketing has a 60% returning customer rate. About 57% of industries have gained a customer through their business blog. Pew Research Center ).

Stats 267

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 267

Hubspot

JANUARY 21, 2011

eMarketer just released a comprehensive report on the state of social network advertising and the findings are pretty interesting. In 2010 most consumers were pretty skeptical of information published on social networks with only 19% saying the medium was completely or very trustworthy. Connect with HubSpot :

Social Networks 28

Social Networks Mobile Advertising Burn Rate Emarketing 28

Hubspot

FEBRUARY 10, 2017

We've predicted that competition will continue to grow between Snapchat and other popular social networking apps as all the landscape continues to innovate new products to distinguish from one another. In September, Snapchat rebranded, and the company was now called Snap Inc. To add to the fanfare, eMarketer predicted that Snap Inc.

Paid Search Agency 28

Paid Search Agency Social Media User-Generated Content Emarketing 28

Hubspot

FEBRUARY 7, 2012

65% of users aged 18-24 considered information shared on social networks when making a purchasing decision (source: eMarketer). 73% of Millennials say that consumers care more about customer opinions than companies themselves do. They also think companies don't offer enough ways to share feedback. Create case studies.

User-Generated Content 28

User-Generated Content Generation Opinions Content 28

Vidyard

MARCH 23, 2021

Video Publishing and Production Statistics 2.3 Get the Report Video for Sales Statistics Using video for sales has quickly become a priority for forward-thinking businesses that are looking for the best ways to communicate with their audience and potential customers. Video for Sales Statistics 1.1 Grab Prospects’ Attention 1.2

Stats 65

Stats Video Marketing Enterprise Management Planning 65

Webbiquity

OCTOBER 16, 2012

Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve. Social media accounts for only 16% of customer engagement today, but is expected to increase to 57%—the second-most used channel, behind only face to face interaction—within five years. eMarketer ).

Paid Content 100

Paid Content Social Media Stats Social Marketing 100

Single Grain

JUNE 13, 2023

Techjury ) Publishers earn 68% of the revenue when using AdSense for content. The survey further revealed that marketers consider influencer marketing their fastest-growing online customer-acquisition channel, surpassing the growth of organic search and email marketing. emarketer ) In 2023, U.S. billion USD. Techjury ) U.S.

Paid Content 102

Paid Content Statistics Advertising Agencies Advertisements 102

Hubspot

JULY 19, 2012

eMarketer reported on a study from the Association of National Advertisers showing the growth of social media adoption by US marketers since 2007. What kind of content is published. Because they're posting more lifestyle content, as opposed to product-focused content like Dunkin' Donuts. Frequency of posting.

Social Media 28

Social Media Media Analysis Network Marketing 28

Hubspot

JULY 24, 2013

Magazines, newspapers, TV stations, radio stations, and online publishers -- let’s call them media companies -- have been producing news content for years, with the aim of attracting an audience. Why Media Companies Are Struggling. in 2012, according to research published by eMarketer.

Paid Content 28

Paid Content Paid Search Agency Companies Media 28

SnapApp

DECEMBER 4, 2017

76% of B2B marketers blog, and 73% publish case studies - Content Marketing Institute. . . Takeaway : Blogging is still one of the most widely-used content marketing strategies, and for a good reason; blogging builds links (and authority), gives you a platform promote your product/service, and provides a vehicle to educate prospects. . .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Hubspot

APRIL 26, 2012

Well, here's the thing: your customers probably are on social media. Can any B2B company make the case that its target audience isn't on LinkedIn? Are there B2C companies without potential customers on Facebook? And eMarketer predicts there will be 1.43 billion worldwide social media users in 2012.

Social Media 28

Social Media Media Work Management Marketing Management 28

B2B Marketing Zone Posts

DECEMBER 1, 2010

Look at companies like General Electric who do an amazing job with their blog and yet have almost no “community or comments at all. Buyers Set the Pace for B2B eMarketing - Marketing Interactions , November 16, 2010 The ability to instantly publish content, send email, and Tweet give the impression that speed is a marketer’s friend.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Hubspot

MARCH 6, 2012

So to help prepare you, HubSpot and Who's Blogging What got in touch with 8 of the industry's best and brightest to get their take on some of the high-level issues social media marketers are facing. To maintain trust, the onus is on you to be public about how your app will access and use your leads' and customers' information.

Social Media 28

Social Media Media Social Networks Planning 28

Hubspot

JUNE 17, 2015

How'd the Australian footwear and apparel company find its way into so many closets? It wasn't long before the product made its way into surf shops down the coast of California. However, the product didn't take off until the early 2000s when Oprah featured the sheepskin boots in her "Oprah's Favorite Things" segment.

Work Management 28

Work Management Marketing Management Trends Paid Search Agency 28

Hubspot

MARCH 29, 2012

They started as social networks meant for people to talk to people, not companies to talk to consumers. Many marketers have figured out how to generate leads via social media, start discussions with leads and customers, and even venture into the territory of social sales. And we have! minutes on Google+ in January.

Social Networks 28

Social Networks Network Marketing Social Marketing Google 28

Content Marketing Institute

JANUARY 29, 2018

Editor’s note: Even if you read this title when CMI published it three years ago, you’ll find the updated information and new examples helpful to your content curation. Christopher announces his books, speaking engagements, and product offering in his newsletter. It facilitates content creation on a regular publishing schedule.

Curation 111

Curation Examples Content Paid Search Agency 111

Webbiquity

SEPTEMBER 8, 2010

Data junkies, stats addicts, web trivia buffs rejoice — here are a deluge of social media, search and other marketing research facts and figures from 50 articles and blog posts published so far in 2010. What percentage of Fortune 100 companies are on Twitter? How do B2B social media marketing practices differ from B2C companies?

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100

Webbiquity

AUGUST 18, 2012

Note: a slightly shorter version of this compilation was recently published as a guest post on Jeff Bullas’ blog. While prospective buyers are using search and social to research products and services before making purchase decisions, marketers and PR professionals can use those same tools to research buyer wants and needs.

Paid Content 100

Paid Content Social Media Social Marketing Statistics 100

Hubspot

MAY 10, 2012

What are you supposed to do, throw Farmville sheep at your leads until they realize they do, in fact, need your product or service? In fact, eMarketer reports that 52% of US small businesses don't feel they are marketed to by other businesses effectively , while 46% feel they're being "sold" to instead of "spoken" to.

Social Networks 28

Social Networks Network Marketing Paid Content Social Marketing 28

Hubspot

APRIL 27, 2016

As for the age range of their users, eMarketer reported that 45% of all Snapchat users in the U.S. Many of the earliest adopters of Snapchat were teenagers, which gave the snack company, Modelez, an incentive to hop on the platform to promote its Sour Patch Kids candy brand. smartphone users ages 13 to 24 use Snapchat. 2) Everlane.

Brand Identity 28

Brand Identity Branding Best Practices Social Media 28

Tomorrow People

OCTOBER 16, 2012

a company''s website is the key to their entire business." – Marcus Sheridan, Marketing Speaker. Inbound marketing - where customers find your website because they were looking for it - has been shown to cost 62% less per lead than traditional, outbound marketing - where customers are shouted at with pushy advertising.

Marketing Websites 120

Marketing Websites Web 2.0 Word of Mouth Lead Scoring 120

Tomorrow People

OCTOBER 16, 2012

a company's website is the key to their entire business." – Marcus Sheridan, Marketing Speaker. Inbound marketing - where customers find your website because they were looking for it - has been shown to cost 62% less per lead than traditional, outbound marketing - where customers are shouted at with pushy advertising.

Marketing Websites 120

Marketing Websites Web 2.0 Word of Mouth Lead Scoring 120

Webbiquity

NOVEMBER 28, 2011

companies now use social media for marketing (though the figure varies widely based on size of company)? ” Executives & Online Video [CHARTS] by eStrategy After Hours David Erickson shares eMarketer findings about the popularity of online video among business executives. companies now use social media for marketing.

Paid Content 100

Paid Content Social Media Statistics Paid Search Agency 100