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Hootsuite Integrates with Oracle Eloqua

Valasys

On 10 th of March 2020, Hootsuite announced integration with Oracle Eloqua , part of Oracle Marketing Cloud & amongst the most comprehensive marketing technology ecosystems. The integration will facilitate the customers to sync social data with their marketing automation platform & unite their social & digital campaigns.

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A Step-by-Step Guide to Audience Development

Content Marketing Institute

Luke Kintigh, head of publishing at Intel iQ, shares how they did it. The true challenge of becoming a successful publisher is sustaining an audience – providing so much ongoing value that they naturally seek out your content and become a loyal reader. Lay the groundwork for deeper customer relationships. Click To Tweet.

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Do You Know The New 4 Ps of Marketing?

Marketing Insider Group

According to Eloqua, we need a new training program and we need to re-visit the 4 Ps to keep up with the digital age… In another stroke a content marketing curation genius , Eloqua has created a training program for the new age of marketing that includes links to 56 amazing resources. Companies exist to serve customer needs.

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Better Social Selling, an Interview with Jill Rowley

markempa

Now, for the past three-plus years, I have been helping big and small companies think about social as a channel, and how do they embed social into their selling. I work with big and small companies on how to approach social selling from a programmatic, organizational level. Not “you, your company, your business objectives.”

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Top 50 B2B Marketing Influencers On Twitter

Marketing Insider Group

Top B2B Marketing Influencers – Companies. These company Twitter accounts provide updates on some of the latest B2B marketing strategies and tools and can add some B2B Marketing knowledge into your Twitterstream. ExploreB2B – Explore B2B – A publishing platform for professionals. Reston, VA – [link].

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20 B2B Marketing Blogs You Need To Read

Marketing Insider Group

So I reached out to my connections across the social landscape and asked who they thought published the best B2B Marketing blogs around. Biznology - @ Biznology is a multi-author blog where business and technology leaders come together to form a winning digital customer experience. Follow my friend @ noyesjesse.

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The Most Important Marketing Metrics

Marketing Insider Group

This calculates the financial return of the company’s investment in all marketing activities. That’s how marketing influence grows outside the marketing department and involves the entire company, all employees, customers and the full ecosystem. Marketing Metrics In A Social Business. Read that again!). Image Source.

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