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87 More Vital Social Media Marketing Facts and Stats for 2012

Webbiquity

Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve. Social media accounts for only 16% of customer engagement today, but is expected to increase to 57%—the second-most used channel, behind only face to face interaction—within five years. Marketing Pilgrim ).

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5 Ways Audience Research Helps You Customize Your Landing Pages

Unbounce

“How Can I Make Sure I Appeal to Every Customer Demographic?”. A one-size-fits-all approach to your campaigns will never be as effective as one that’s both specific and highly relevant to your prospective customers and their needs. Conduct Customer Interviews/Surveys. You need to be talking to your customers all the time.

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30 Women Shaping B2B Tech Marketing

SnapApp

The 30 women featured below work in a variety of B2B contexts and for companies large, mid-sized--and even self-founded. Sonja has been working in the B2B space since 2008, and since then, she’s led content and marketing teams at B2B tech companies including Mattermark, KISSmetrics, DocSend, and Zenefits. Sonja Jacob. Nandini Jammi.

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30 Women Shaping B2B Tech Marketing

SnapApp

The 30 women featured below work in a variety of B2B contexts and for companies large, mid-sized–and even self-founded. Sonja has been working in the B2B space since 2008, and since then, she’s led content and marketing teams at B2B tech companies including Mattermark, KISSmetrics, DocSend, and Zenefits. Sonja Jacob.

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8 Industry Experts Weigh in on the Toughest Social Media Topics

Hubspot

If you're doing customer service on Twitter , for example, are you operating it in such a way that there are sufficient safeguards for the sensitive information being transmitted between you and your customers? Facebook rolled out a stronger visual format for its user interface with its much more engaging "Timeline.".

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103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)

Webbiquity

How does social media use differ in B2B vs. B2C companies? 7% of the American population has never heard of Facebook, and 41% say they haven’t heard of LinkedIn. 7% of the American population has never heard of Facebook, and 41% say they haven’t heard of LinkedIn. Between large and small businesses?

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Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 2

Webbiquity

As it approaches one billion users, Facebook has evolved from a site where friends and family share photos to an online marketing juggernaut rivaling Google. So, as Facebook continues its never-ending stream of changes, what are the current and emerging best practices for marketing on Facebook? ” The solution?

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