Marketing Insider Group

FEBRUARY 9, 2012

Are marketers pushing the boundaries in pursuit of more leads or are publishers loosening their standards to collect more advertising dollars? And any level of understanding of the media landscape will show you that there is a battle for customer attention taking place as consumer generated content is over-taking journalism at a rapid rate.

Social Media 100

Social Media Social Marketing Content Marketing Media 100

LeadSquared

JULY 4, 2013

Some of the factors you could keep in mind while creating your business page include the following: Personalize your photo or company logo. Customize your page according to the season (display of a Christmas tree in December will help generate traffic). Digg is one of those social bookmarking sites that have an interesting concept.

Digg 52

Digg Best Practices User-Generated Content Marketing Management 52

Buzz Marketing for Technology

MARCH 25, 2010

Customers have been adopting Social Media for the last few years and I think it is fair to say that we Social Media has gone mainstream especially after last year. Last time I checked those are some pretty good outcomes especially since the cost of acquiring new customers is 5 to 20 times more expensive than retaining existing customers.

Service 100

Service WOM RSS Digg 100

Webbiquity

JANUARY 25, 2010

Outbound marketing can work, as it has in the past for big companies like McDonalds and P&G, but it’s very expensive (and intrusive). Contrast those brands with companies like Google, Amazon and Facebook, which have achieved success with very little advertising but great products and a broad online presence.

Social Media 100

Social Media Social Marketing Enterprise Management Marketing Analytics Tools 100

Webbiquity

SEPTEMBER 21, 2010

Meanwhile, the blogosphere continues to expand and pundits like Joe Pulizzi have declared that we are all publishers now. Browse My Stuff is fee-based for sponsors, free for bloggers and offers more professional publishing power. What do these trends mean for the future of news gathering and information delivery?

Aggregators 100

Aggregators Blogger Media Curation 100

Buzz Marketing for Technology

NOVEMBER 3, 2009

Back in the year 2000, Malcolm Gladwell published his landmark book called The Tipping Point. Conversations that are happening about their brand, conversations that are happening about their competition, and of course conversations that revolve around Customer Support! Tags: Customer Support Social Media. Let me explain ….

Contacts 100

Contacts Tips Digg Social Media 100

Webbiquity

JANUARY 12, 2010

For example, Jill Konrath is webbiqitous for the phrase “selling to big companies,&# holding all 10 spots on the front page of Google for that phrase. A company’s website is now only one of myriad places where customers, buyers and other interested parties can find information about it.

Enterprise Management 100

Enterprise Management PR Social Networks SEM 100

Webbiquity

APRIL 26, 2010

Garrett Pierson advises marketers to capitalize on their brands in all areas of online marketing, such as by search-optimizing for all common variants of company and product names, and presenting consistent brand images and messages across all areas of the firm’s social media presence. What made the Digital Marketing World-Go-Round?

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Allocation Budget Programs 100

Webbiquity

FEBRUARY 10, 2010

This post was originally published on the WebMarketCentral blog in January 2010. To Interact with Customers. For most business, it’s far easier and more profitable to generate continued or new business from existing customers than it is to acquire new ones. Growing existing customer business requires ongoing communication.

Twitter 100

Twitter Business Digg Thought Leadership 100

Webbiquity

JUNE 23, 2010

company news, upcoming events, prices), depending on the type of business, most of the content on your website stays pretty much the same for a long time. Blog: industry and customer issues. Posts deal with industry trends, observations, insights, and with issues important to customers. Website: static content. Blog: dialog.

Enterprise Management 100

Enterprise Management Marketing Websites Marketing Management Tools 100

Webbiquity

FEBRUARY 14, 2010

The company made the announcement at Salesforce.com’s Dreamforce conference in San Francisco. The company’s original focus was on web analytics. At the request of customers, email delivery and tracking capabilities were added in 2004, and the firm’s product has now evolved into a full marketing automation suite.

Manticore 100

Manticore Marketing Automation Services Lead Generation Marketing Automation 100

Writing on the Web

JANUARY 5, 2011

If all you’re doing is publishing good information, without personality, without offers, what’s the point? Could it be that I don’t choose the right article for my clients (they are small business owners and at time managers in various companies)? Content Sale: End of Year Discounts from Customized Newsletter Articles.

Newsletter 100

Newsletter Digg Work Management Banners 100

Writing on the Web

DECEMBER 16, 2010

Are you converting readers to customers? . Scribe SEO optimization – measure your content for SEO results before you publish. I am an affiliate for these companies because I use their products and believe in them. Are your landing pages clean and clear? Is your sales transaction process easy and smooth?

Online Marketing 100

Online Marketing Work Management Marketing Management Planning 100

Webbiquity

NOVEMBER 23, 2010

Early in my career I worked for a company that produced digital prepress equipment for printing companies, and we had a huge poster in the office that read: “Freedom of the press belongs to those who own one.&#. Want to know what your customers and prospects are thinking? Others, for the most part, didn’t.

Social Media 100

Social Media Media Peer-to-peer B2B Thought Leadership 100

Buzz Marketing for Technology

DECEMBER 8, 2010

Social Media Strategists will become Chief Customer Officers – ok so you know I am also @Avaya_Support on Twitter so perhaps this is a closet fantasy for me but it may just come true – perhaps not this coming year but in years to come. Startups like Payvment , and Alvenda will help companies large and small to open up shop in Facebook.

B2B Marketing 100

B2B Marketing Paid Search Agency Mobile Advertising B2B 100

Webbiquity

AUGUST 5, 2010

Lisa Barone offers 100 topic ideas to kick start your blog posts, divided into various categories such as Go Social, Highlight Your Customers and Get Personal. Based on the top ranking factors for SEO , Keith Moehring explains how one key tool, still overlooked by many companies, may be the silver bullet for SEO success.

Business Blogging 100

Business Blogging Tips PageRank Business 100

Writing on the Web

SEPTEMBER 20, 2010

A standard learning tool for many copywriters is Maria Veloso’s Web Copy that Sells, published in 2004. How well do you know your customers’ challenges and problems? It’s designed to deliver information in ways that engage readers to take an action, most often click to register or buy. Good stuff. Post on Google Buzz.

Buzz 100

Buzz Digg Content Rules 100

Webbiquity

JANUARY 24, 2011

Monitor social media discussions of your company or product in real time? Your custom paper is updated daily and easy to share. A realtime social search engine that pulls current and recent results for any term from Twitter, Facebook, Google Buzz, Digg and Delicious. Create animations? Promote events through social media?

Social Media 100

Social Media Tools Buzz Media 100

Webbiquity

FEBRUARY 14, 2010

For b2b companies who are able to use such software effectively, the competitive advantage is akin to Indiana Jones taking on his would-be assassin in Raiders of the Lost Ark : The challenge for b2b marketers in adopting marketing automation / demand gen systems isn’t with the technology, which is stable and reasonably easy to use.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Automation 100

Anything Goes Marketing

MARCH 8, 2009

In today’s economy, many companies are limiting travel in order to save a few bucks. I of course lead an amazing team, but this new position requires me to be active with as many customers in my segment as possible to support my team. If you’re a manager or higher up, get others in your company to use it as well. Beautiful city!

Social Media 100

Social Media Web 2.0 Media Blogger 100

Webbiquity

MAY 20, 2010

It is better to have a real conversation, being able to question and to listen to your potential customer using the previously gathered information.&#. Link to a specific part of a YouTube video by Matt Cutts. A short but helpful post on how to deep link to a specific point in any YouTube video by minute and second. Need Content? Tweet This!

LEADSExplorer 100

LEADSExplorer Resources Best Practices Paid Search Agency 100

MLT Creative

JULY 20, 2011

These data points confirm that your B2B company should have a strong Internet presence centering on your website. Bookmark phenomenal content on Delicious, StumbleUpon or Digg. Make personal and company recommendations on LinkedIn. Record a podcast and publish it to iTunes. Answer questions on LinkedIn , Quora and Focus.

Ning 40

Ning Ad Building Brand Identity Branding 40

Webbiquity

FEBRUARY 16, 2011

43% of employees at the largest companies in the US use LinkedIn for professional reasons, compared to 11% on Facebook. LinkedIn New Feature – Follow Company by Success CREEations. Now you can provide links to your published works as part of your profile.&#. LinkedIn’s new company pages by eConsultancy.

Linkedin 100

Linkedin Tactics Tips Work Management 100

Buzz Marketing for Technology

DECEMBER 15, 2009

BtoB Marketers should try it out for recruiting or even brand advertising – also don’t forget my book Facebook Marketing for Dummies comes with a credit for $50 Free Facebook ads (thanks to the good folks at Facebook and Wiley for agreeing to publish the book with that credit in it). Its time next year to embrace it! Mark it down people.

BtoB 100

BtoB Advertising Agencies Paid Search Agency Mobile Advertising 100

Webbiquity

FEBRUARY 2, 2011

7 “Rs&# for B2B Marketing Content Planning by Customer Think. Stephanie Tilton says a company has developed enough content “when it has created content that answers prospects’ questions at each stage of the buying cycle,&# then outlines a process for determining exactly what that means in any given organization.

Marketing Budget 100

Marketing Budget Tactics Tips Content Marketing 100

Webbiquity

JANUARY 12, 2011

Optimize company news for SEO benefit? So, if you’re stumped for an opening line the next time you’re drafting a press release, try something like “XYZ Company, the leading innovator of unique, customer-centric solutions, today announced an outside the box product which supports peak performance.&#

PR 100

PR Tools Tips Blogger 100

Convince & Convert

MARCH 4, 2016

Tools such as Buzzsumo , Digg , and Reddit are also useful for sparking ideas for an infographic topic. If you have customer survey data that provides insights into your industry, conveying it as an infographic could be highly effective. For industry-specific content, LinkedIn Pulse is also worth checking out. Repurpose Old Content.

Linkbait 141

Linkbait Planning Peer-to-peer Landing Pages 141

Buzz Marketing for Technology

JUNE 27, 2008

t always found a lot of success, particularly for companies where Outlook isnâ??t We created a custom meeting workspace template to meet a few other requirements. publishing template to create the Meetings site so that the left hand navigation would be â??empty.â?? t their e-mail client. I thought Iâ?? We used a â??blankâ??

Marketing Management 100

Marketing Management Spyware Communities RSS 100

Buzz Marketing for Technology

JULY 7, 2008

My advice - get people talking about the customer lifecycle from pre-consideration to post purchase. That said, if you are a large company, it could take you 3-4 months just to coordinate calendars to get all the right people gathered! 9) Most companies have “hearing systems&# not “listening systems.&# Share This.

Social Media 100

Social Media Communities Wiki Work Management 100

Hubspot

OCTOBER 5, 2017

Prospecting: The process of searching for potential customers, clients, or buyers in order to develop new business. The end goal is to move prospects through the sales funnel until they eventually convert into revenue-generating customers. Goal: Turn Opportunities Into Customers. Goal: Get to a connect. Inbound Prospecting.

Budget Programs 99

Budget Programs Top of Funnel Tools Work Management 99

Buzz Marketing for Technology

JULY 28, 2008

During my blogging over the past four years I have pointed several times previous to an article in The Economist from January 2006 titled The New Organization ( The way people work has changed dramatically, but the way their companies are organised lags far behind. . E-Mail (Required, not published ). Powered by Qumana. Your comment.

Work Management 100

Work Management Enterprise Management Web 2.0 Organization 100

Webbiquity

FEBRUARY 28, 2011

Chemicals. • Kristina Bobrowski – Social Media Manager, Dow Corning. • Alison Buckley – Social Media Manager, Dow Corning.

Enterprise Management 100

Enterprise Management Twitter Marketing Management Salesforce.com 100

Hubspot

MARCH 10, 2011

Here is a short video from the company explaining what it is. Many other websites automatically curate news based on what your friends have liked, shared or voted such as Reddit, Digg, Facebook and tons more. Here are some of the key tips for marketers: You should be publishing not advertising. You should be active on LinkedIn.

Linkedin 28

Linkedin Tips Paid Search Agency Digg 28

Online Marketing Institute

NOVEMBER 1, 2010

Reviewing the prior survey's results published in April 2009 , I expected that the economy -- and burgeoning interest in social media -- would accelerate the shift toward digital channels throughout 2009 to an unprecedented degree. Tim Harmon will likely publish on this data.) " in the marketing mix. What does work?

Marketing Budget 40

Marketing Budget Marketing Budget Creation Budget Programs Trends 40

Online Marketing Institute

NOVEMBER 7, 2010

In the growing content marketing field, some companies choose a pure creation strategy (often using blogging platforms for publishing) and find it to be a challenge. it to ensure that it is relevant to the customer. Â Pure content creation is demanding. Pure automation of content aggregation doesn’t foster interaction.

Curation 40

Curation Enterprise Management B2B Marketing Work Management 40

Buzz Marketing for Technology

JULY 20, 2008

"Most published medical papers are available on the internet in a PDF format now," said Li Jun Qian, MD, lead author of the study. 12, 2006) — Working with support from the National Science Foundations Small Business Innovation Research (SBIR) program, Imaginestics, a company located in West Lafayette, Ind., Encryption.

Peer-to-peer 100

Peer-to-peer Personalization RSS Work Management 100

Hubspot

JUNE 23, 2010

B BackType - BackType is a social media analytics company that helps companies measure their social engagement. is a online video sharing site that provides a free and paid platform for individuals and companies who host an online video show. An example of this is the Twitter API. Bit.ly - Bit.ly Blip.TV - Blip.TV

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28