Writing on the Web

DECEMBER 28, 2016

By setting up a page (this is in addition to your profile), you have a central online hub for your company. The great thing about advertising via social media is the personal interaction between the potential customer and service. She’s most interested in the impact social media has on companies and branding. Video Content.

Paid Content 205

Paid Content Social Media Media Ideal Customer Profiles 205

Writing on the Web

FEBRUARY 19, 2014

Is a business blog worth the time you need to research, write, format and publish quality content? Publishing a quality blog requires time and effort. Publishing a quality blog requires time and effort. But ten years later, there are a lot of ways to spread your word and publish quality content online.

Business Blogging 100

Business Blogging Business Custom Publishing Social Media 100

Writing on the Web

NOVEMBER 16, 2010

There aren’t many conferences that I’d fly 5700 miles to get to, but the 5th International Customer Media Congress looks as if it’s going to be another smash hit. I’ve been invited to speak, by uber-publishing-content-marketing icon, Sak van den Boom. Verzeker jezelf van een plaats. Schrijf nu in.

Media 100

Media Digg Custom Publishing Buzz 100

Writing on the Web

OCTOBER 31, 2012

Why should you be writing and publishing blog posts and Web content for your business? My company needs to build credibility and trust. Key Content Marketing Principle: Instead of being company-centric, be customer-focused. What are the truly important benefits that will make your customers’ lives easier?

Sample 100

Sample Comparison Custom Publishing Business Blogging 100

Writing on the Web

FEBRUARY 13, 2013

There are many reasons to have a business blog but the most important is that it’s great for retaining clients and customers. Problem : Figuring out the right schedule to publish. How often should you publish posts on your blog? Solution : Check out news sites for articles that have been published about your blog topic.

Business Blogging 100

Business Blogging Custom Publishing Traffic Rules 100

Writing on the Web

APRIL 6, 2016

At the other end of the list would be a customized white paper. In this field, there are already a lot of published papers, many of them covering the topic from soup to nuts. Maybe companies should hire more journalists to write their white papers, rather than give the task to their marketing people. What do you think?

Paper 100

Paper Sample Guidelines Trust Marketing 100

Writing on the Web

OCTOBER 14, 2015

Advertisers and publishers use a wide range of payment calculation methods. In 2012, advertisers calculated 32% of online advertising transactions on a cost-per-impression basis, 66% on customer performance (e.g. 10 to $100/click), Cost per Click (CPC), or CPC advertising like AdSense can be a money maker. 200+/week to run an ad.)

Cost Per Click 100

Cost Per Click Merchandising Cost per Acquisition Adsense 100