The Point

DECEMBER 16, 2015

Research company TrustRadius just published their new edition of the “Buyer’s Guide to Marketing Automation Software,” and it’s a doozy. plus what TrustRadius calls TrustMaps™ – showing the top-rated marketing automation tools for small, mid-sized, and enterprise companies.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Planning 100

The Point

AUGUST 9, 2012

A client asks: “I know I can filter our Pay-Per-Lead ( content syndication ) leads on geography and company size. It does NOT mean that the publisher will only generate leads that meet those specifications. Another type of filter generally not worth the expense is the custom qualifying question. Likely not.

Cost per Lead 100

Cost per Lead Sales Qualified Leads CPL Campaigns 100

The Point

MAY 30, 2014

Melnick posits his question largely on the basis of IDC research that shows the rate of growth in digital marketing spend amongst technology companies significantly outpacing the equivalent growth of digital marketing as a percentage of agency revenue. Helping clients achieve closed-loop demand generation.

Demand Generation Agencies 100

Demand Generation Agencies Paid Search Agency Advertising Agencies Ad Agencies 100

The Point

DECEMBER 16, 2013

The point being made by the article’s author, Jill Stanek, was that Marketo’s acquisition enables that company to extend dynamic, personalized marketing conversations from their current domain (email campaigns) all the way to the Website. Fair enough. What doesn’t sound right to me, however, is that 71% figure. Virtually none.

Demand Generation Agencies 100

Demand Generation Agencies B2B Sales Sales Leads Microsite 100

The Point

MAY 18, 2011

Now that most marketing departments are tasked with also being content publishers, is it too much to ask that marketing content also persuade customers to buy? MC) I think a better framework is to think about how both represent different categories of customer messaging. These messaging categories are typically descriptive.

Demand Generation Agencies 100

Demand Generation Agencies Conversion Paid Search Agency Deliverability 100

The Point

NOVEMBER 28, 2011

They commit the publisher to a critical mass of content on an overly aggressive schedule, content that in turn depends on multiple contributors who never seem to share your same sense of urgency. It cannot cater to customers and prospects and press/analysts and be in any way cohesive and effective.

Newsletter 100

Newsletter Tips Paid Search Agency Ad Frequency 100

The Point

JUNE 1, 2010

HS: What kind of companies are using games for marketing? MT: We build games for both B2C and B2B companies, as well as publishers. We’ve built games for pharmaceutical companies targeting women aged 55+, games for LEGO targeting kids, and games for Microsoft Bing to drive search queries. Customer loyalty?

Advertising Agencies 100

Advertising Agencies Demand Generation Agencies B2B Marketing B2B 100

The Point

DECEMBER 17, 2010

Most B2B companies will readily acknowledge how much the Web has transformed the way they market their product or service, most visibly in the form of vehicles like search, content marketing, social media, and lead management. Fewer companies, however, can claim to have adapted their sales process as readily.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B 100

The Point

FEBRUARY 24, 2011

I only recently came across the results of research published late last year by Leads360 , a leading provider of hosted (SaaS) solutions for managing sales leads. Call me a data point of one, but the company that makes those phone calls to my desk is someone with whom I’d never want to do business.

Leads360 100

Leads360 Sales Leads Telemarketing Leads 100

The Point

OCTOBER 14, 2010

Earlier this week, Marketo , the marketing automation company, held its second ever user conference in San Francisco. For one, I can report that no companies are coming to our firm asking us to help them align sales and marketing. Including the recipient’s company name in subject lines increases response.

Marketo 100

Marketo Impressions Demand Generation Agencies Lead Nurturing 100

The Point

JANUARY 12, 2023

In general, AI will make marketing more efficient and effective, and companies who leverage it fully will realize a competitive advantage.”. Customers and prospects might have a basic concept of what a business does, but rarely is there a clear understanding of why they should work with that business specifically.

Demand Generation Agencies 246

Demand Generation Agencies B2B Account Based Marketing Ideal Customer Profiles 246

The Point

AUGUST 25, 2022

Most CPL publishers and other lead generation companies won’t even promote live events. At our agency , we generally recommend live Webinars only as part of a client’s lead nurture or customer marketing or partner marketing programs, where there’s already a relationship and a measure of brand recognition. .

Webinar Metrics 52

Webinar Metrics Demand Generation Agencies Top of Funnel Paid Social Agency 52

The Point

FEBRUARY 4, 2013

All of this is one reason why I find the “ 2012 B2B Marketing Benchmark Report ,” recently published by Optify , so credible and useful. Optify’s customers are primarily small- to mid-size companies.). Optify’s customers are primarily small- to mid-size companies.).

Advertising Benchmark 100

Advertising Benchmark Paid Search Agency Marketing Report Demand Generation Agencies 100

The Point

FEBRUARY 23, 2016

First, let’s explore why else survey campaigns have become so popular: • Survey data can provide valuable insight into important market trends or customer needs. What are the keys to a successful survey campaign? Successful surveys appeal to both business and personal motivators, and the campaigns highlight that value. Be controversial.

Customer Surveys 100

Customer Surveys Campaigns Tips Peer-to-peer 100

The Point

MARCH 26, 2010

Published by the folks at marketing automation software company Genius.com , and authored by respected consultant, author, and blogger Ardath Albee , this is a valuable primer that would serve as a useful resource to anyone just getting started with a marketing automation system. company size, job title) and behavioral (e.g.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Lead Scoring 100

The Point

JUNE 13, 2014

Though it predates what we think of today as “content marketing,” content syndication is still a cornerstone of many B2B companies’ demand generation strategies. Publishers and ad networks vary to the extent they allow you to filter leads. Most offer filters on geography and company size. Excessive Use of Filters.

Cost per Lead 100

Cost per Lead Salesforce.com Budget Programs Content 100