Sales Engine
DECEMBER 21, 2015
Most companies realize that their best opportunity for growth is to commit to content marketing. What would a publisher do? Redbull actually thinks of itself as a media company , not a products company, and when you take a look at all the types and volume of content they produce to build and engage its audience, it’s pretty remarkable.
Sales Engine
FEBRUARY 18, 2016
With companies increasing their expenditures on content marketing this year, many are wondering if it’s even worth going down this road in the first place. I would answer that it is definitely worth it, even if it does nothing more than help you know your customer more intimately. So how do you improve the quality of your content?
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Sales Engine
FEBRUARY 18, 2016
With companies increasing their expenditures on content marketing this year, many are wondering if it’s even worth going down this road in the first place. I would answer that it is definitely worth it, even if it does nothing more than help you know your customer more intimately. So how do you improve the quality of your content?
Sales Engine
JANUARY 25, 2016
For most companies, it likely started with marketing automation software, a website makeover, Search Engine Optimization, Pay-per-click advertising, and Customer Relationship Management software. Today, I think so many companies are trying to muscle their way to more productivity with content rather than reimagining how they use it.
Sales Engine
JUNE 13, 2016
Like any product or service a company offers, content must be the result of deliberate organizational focus, infrastructure, research, and planning. If your organization is really small, one person can play more than one role—or you can outsource content creation, as 44% of companies do. You will have to build a content team.
Sales Engine
JULY 13, 2016
Prospects expect you to be a publisher , not a marketer. When a potential customer downloads webinar X, you know he is interested in X. Which is distressing when we see so many companies making these investments before establishing a solid content marketing strategy.
Sales Engine
JULY 13, 2016
Prospects expect you to be a publisher , not a marketer. When a potential customer downloads webinar X, you know he is interested in X. Which is distressing when we see so many companies making these investments before establishing a solid content marketing strategy.
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