Paul Gillin

JULY 15, 2011

I haven’t had a chance to blog here lately because most of my writing is been on assignment for other publishers. Because a little negativity reinforces the validity of the positive comments you publish. The fact that one out of 10 customers may displeased with product can be looked at another way: 90% are happy.

Case Studies 50

Case Studies Case Study Studies BtoB 50

Paul Gillin

JULY 29, 2010

In the same way that museum curators choose which items from a collection to put on display, content curators select and publish information that’s of interest to a particular audience. The company is attacking the labor problem by making curators more productive rather than trying to replace them.

Curation 50

Curation Enterprise Management Web 2.0 Work Management 50

Paul Gillin

DECEMBER 1, 2010

Make Marketing a Service to Customers - I didn’t write down who said this, but the comment stuck with me long after the conference was over. But in the new world of tuned-out customers, the only way to get make an impression is to be helpful, entertaining or memorable. Here are five key insights I took away. This year’s Web 2.0

Web 2.0 50

Web 2.0 Internet Marketing Mobile Marketing Marketing Proposals 50

Paul Gillin

SEPTEMBER 8, 2010

In the last five years, the supplier-customer relationship has begun to change fundamentally because of the Internet. Customers today can easily tap into each other for advice, and that’s exactly what they’re doing. That doesn’t mean publishing more promotional white papers. Rules Have Changed.

Rules 50

Rules Organization Work Management Peer-to-peer 50

Paul Gillin

JULY 14, 2010

CalTrain deserves credit for adopting an important customer communication tool, but it deserves a spanking for failing to understand the consequences of that action. A couple of months earlier, I had tweeted frustration about my credit card company’s practice of suspending accounts over unspecified security concerns.

Media 50

Media Twitter Social Media Fulfillment 50

Paul Gillin

AUGUST 29, 2012

This an excerpt from the opening chapter of Attack of the Customers: Why Critics Assault Brands Online and What You Can Do About It by Paul Gillin and Greg Gianforte. It’s due to be published this fall. The company was well aware that the entire Pampers franchise depended upon customer trust.

Paid Search Agency 50

Paid Search Agency Advertising Agencies Facebook Customer Satisfaction 50

Paul Gillin

OCTOBER 5, 2011

Both turned out to be promotions for companies exhibiting at the conference. Editor & Publisher Daily – This newsletter is little more than a curation of articles from other sources, but the fact that E&P puts it together in a compact, scannable format makes it one of my most useful daily reads. Think Like the Customer.

Direct Marketing 50

Direct Marketing BtoB Word of Mouth Conference 50

Paul Gillin

MAY 27, 2010

Here are the first 1,100 words of the chapter on B2B social communities from my forthcoming book, co-authored with Eric Schwartzman, entitled Social Marketing to the Business Customer. Spiceworks is a technology company that acts like a media company. All comments are appreciated! Online communities are a bit of a paradox.

Communities 50

Communities B2B Work Management Marketing Management 50

Paul Gillin

NOVEMBER 24, 2010

Your personal blogs that contain postings about Oracle’s business, products, employees, customers, partners, or competitors. Your postings about Oracle’s business, products, employees, customers, partners, or competitors on external blogs, wikis, discussion forums, micro-blogs (e.g., Twitter, social networking sites).

Social Media 50

Social Media Copyright Media Wiki 50

Paul Gillin

JULY 8, 2010

Your personal blogs that contain postings about Oracle’s business, products, employees, customers, partners, or competitors. Your postings about Oracle’s business, products, employees, customers, partners, or competitors on external blogs, wikis, discussion forums, micro-blogs . Twitter, social networking sites).

Social Media 50

Social Media Media Copyright B to B 50

Paul Gillin

JANUARY 16, 2012

Content can be organized by various views, including a paper.li -like custom news page and topical filtering. Larry Bowden, VP, Web Experience Software, IBM shows the new IBM Customer Experience Suite. A demo show how a website manager can use a tablet to change a company website to deliver an optimized experience on any platform.

Enterprise Management 50

Enterprise Management Work Management Social Networks Ideal Customer Profiles 50

Paul Gillin

MARCH 24, 2011

It’s clear to me that the best B2B companies are taking their blogging to the next level. Another defined the blog’s mission as being “to provide actionable and thought-leadership content for customers and prospects on…topics the company’s product helps optimize.&#. Publishers? 27 of the PDF).

BtoB 50

BtoB B2B B2B Thought Leadership Multi-Channel 50

Paul Gillin

JUNE 9, 2011

Marketers often ask how they can train engineers and technical people to blog, podcast and otherwise engage in deep online conversations with customers. A word on words: Freelancers are usually paid by the published word. Payment is based upon the published word, not the number of words the writer submits. 10 per word.

BtoB 50

BtoB Burn Rate Blogger Sample 50

Paul Gillin

JANUARY 24, 2013

Stand Out Social Marketing starts a little slow, but if you stick with it you’ll be rewarded with truly actionable insight that can help your whole company become more social. –Content published to three or more social channels generates about 30% more engagement than content posted to a single social channel.

Social Marketing 50

Social Marketing Marketing Management Social Media Youtube 50

Paul Gillin

JUNE 9, 2010

Following is an excerpt from Social Marketing to the Business Customer , which is due to be published in January, 2011 by John B. Forums and discussion groups date back to the late 1960s and have been a staple of customer support operations at technology companies for 30 years.

Social Networks 50

Social Networks Work Management B2B Marketing Management 50

Paul Gillin

AUGUST 9, 2012

The following is an excerpt for the forthcoming book, Attack of the Customers: Why Critics Assault Brands Online and How to Avoid Becoming a Victim , by Paul Gillin and Greg Gianforte. It’s also established the popular microblog service as a prime channel for customer complaints and a favored tool of the critics we call “Casual Complainers.”

Twitter 50

Twitter Work Management Paid Search Agency Tagging 50

Paul Gillin

APRIL 28, 2011

Now that we’re all publishers, writing has become a core skill for marketers. I love good writing, and whenever I get the chance to teach it, I share these five tricks I’ve learned to make anyone’s writing better. Write in Pictures. Getting angry doesn’t mean going on a tirade or hurling insults.

Classified Ads 50

Classified Ads Tips RSS Storytelling 50

Paul Gillin

JANUARY 4, 2012

Measure What Matters is essentially a revised and expanded version of Measuring Public Relationships , a self-published 2007 title that I reviewed here. This time Paine has a major publisher at her back and the benefit of many new tools to tackle, including Twitter and Facebook.

Social Media 50

Social Media Media Peer-to-peer PR 50