Kaon

OCTOBER 4, 2017

By Gavin Finn | originally published on Entrepreneur.com , September 12, 2017. Got a product your customer wants to try out (virtually) first? Today, just a few years later, AI systems are embedded in many of the products that companies and consumers use regularly. Image credit: Sylvain Sonnet | Getty Images.

Enterprise Management 100

Enterprise Management Marketing AI Work Management Marketing Management 100

Kaon

JULY 6, 2016

When the status quo is being challenged, individuals and companies develop a heightened sense of awareness of how things are (or might be) changing, and they are less able to feel confident in their plans. Engage the customer – everywhere. Engagement happens when customers are connected to the brand both intellectually and emotionally.

Planning 154

Planning Buyer's Journey Interactive Marketing Marketing & Strategy 154

Kaon

FEBRUARY 7, 2017

In just the last 50 years, the average life span of a company on the S&P 500 has fallen from 75 years to 15 years. Thriving companies have rapidly adopted a digital engagement strategy across their entire customer lifecycle. Most B2B companies are selling change. We now live in a moment of profound change.

B2B Marketing 100

B2B Marketing Lead Ranking B2B B2B Sales 100

Kaon

JANUARY 9, 2017

Original article published on Mobile Marketing Watch. . As fast as companies are developing these apps, they are also noticing a quick decline in usage. In doing so, you are under-leveraging the medium and falling into the statistic of almost entirely disengaging customers by day 30. And by day 30, only 3.3%

Mobile Marketing 100

Mobile Marketing Advertising Agencies Paid Search Agency Interactive Marketing 100

Kaon

DECEMBER 5, 2016

Original article published on Mobile Marketer. Therefore, creating a mobile experience that allows customers to navigate without the hassle of downtime is fundamental to winning deals. This is particularly important for large or complex physical products that are too cumbersome for customers to really engage with and explore.

Mobile Marketing 100

Mobile Marketing Paid Search Agency Interactive Marketing Buying Cycle 100

Kaon

DECEMBER 15, 2015

Original article published on Sales Initiative. Those opening seconds are critical in holding the attention of your customers; therefore, your sales presentation needs to be compelling and relevant to each unique audience. Uniform messaging and branding across the organisation. Optimised content for all mobile devices.

Interactive Marketing 100

Interactive Marketing Mobile Marketing Sales Cycle Storytelling 100

Kaon

OCTOBER 11, 2017

September 5, 2017 — by Gavin Finn | published by Brand Quarterly. Take, for example, WayfairView , an app that makes it possible for consumers to use AR to place virtual models of the furniture and décor that Wayfair sells right into the customers’ homes at full scale. There are business-to-business (B2B) applications, too.

Mobile Marketing 100

Mobile Marketing Viral Marketing Lead Ranking B2B Sales 100

Kaon

AUGUST 2, 2017

August 1, 2017 — byline by Gavin Finn | published by MarketingProfs . 3D AR is an innovation of Kaon Interactive (my company). These new platforms allow for innovative ways to engage customers in an experiential manner. How Augmented Reality and Virtual Reality Are Changing Things for Marketers.

Work Management 100

Work Management Marketing Management Trade Show Trigger Marketing 100

Kaon

NOVEMBER 9, 2017

by: Andrew Friedenthal | originally published by Software Advice , a Gartner company, on November 8, 2017. The frustration that you feel is a direct result of a company with a misaligned sales and marketing strategy. For companies that rely on branding to help sell their goods or services, this problem can cut even deeper.

Guidelines 43

Guidelines Work Management Marketing Management Software 43

Kaon

FEBRUARY 22, 2018

As one customer recently noted, so many B2B companies are using virtual reality for the technology, for the ‘wow,’ to draw potential customers. Yet, those customers walk away remembering the fun they had playing a virtual reality game in a trade show booth and nothing about the company, brand or products.

Trade Show 11

Trade Show B2B Sales Custom Publishing Paid Search Agency 11

Kaon

DECEMBER 9, 2015

In a recent CMO.com article , Marcelo Prado, Chief Marketing Officer of GE’s Measurement and Control business, described how important it is to tell the right story about how a company’s products solve customers’ problems. the “why”) that resonate with each customer.

Lead Ranking 100

Lead Ranking Lead Scoring Marketing Management Deliverability 100