Why Spreadsheets Still Aren't Great for Marketing Management
Hive9
JULY 23, 2020
Just Say No to Spreadsheets ,” published back in September 2015, underscores a simple question: Why are marketing leaders still using disparate, often out-of-sync spreadsheets? This year, a customer of ours, a marketing manager at a large U.S. technology company, put it this way: “We used to live in lots of separate spreadsheets.
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