| | | Fifth Gear Analytics | |  Companies + Custom Publishing | 8 articles |
| Page 1 of 1 | Previous | Next | FIFTH GEAR ANALYTICS JUNE 11, 2012  When Can CI Professionals Actually Get to Deliver Customer Intelligence? team, led by Robert Brosnan, reported on their recent survey of Customer Intelligence (CI) professionals about their job priorities. Just last week, we sat with an analytical leader from a leading publisher who experienced the same frustration! Since my company solves these types of problems for our clients, I was intrigued. Martha Bush. So what’s the holdup? | FIFTH GEAR ANALYTICS AUGUST 3, 2010  Customer Engagement: A New Spin on Customer Intimacy It was first published in 1995, and I didn’t think it had much relevance to today’s fast-changing world of marketing strategy. The book detailed three dimensions of competitive strategy: value leadership, product leadership and customer intimacy. What is Customer Intimacy? The authors say, “customer intimacy builds bonds with customers like those between good neighbors.” | | | | | |
| FIFTH GEAR ANALYTICS AUGUST 16, 2010 Winning With Customers – B2B Playbook Review m reading a newly published book – “Winning with Customers – A Playbook for B2B” by Keith Pigues and Jerry Alderman. Before we can understand how to win with customers, we need to first understand why we lose. Appropriately, Chapter 2 of the book is titled “Why We Lose,” and delves into the six reasons why companies lose. Reason #1, in my view, is the most powerful – We lose because we don’t understand the customer’s perspective. (You’ll need to read the book for the other 5 reasons!). George Hollister. Start with “Friendlies”. | FIFTH GEAR ANALYTICS SEPTEMBER 22, 2010 Improving Health Care Member Engagement on the Web with Marketing Analytics. Many of the nation’s top health insurers and health care organizations are looking to engage members and customers in a more meaningful way using available technologies such as interactive websites and mobile applications. Combine that with the potential cost savings resulting in reduced customer service inquiries that can come with putting forth a high-quality website makes the web effort and business case very appealing to health care organizations. a saved call to customer service). Know your customers! Bill Harriss. of Methuen, Massachusetts. Tweet This! | FIFTH GEAR ANALYTICS AUGUST 20, 2010  Twitter and Your Brand: Should You Tweet It or Beat It? Key findings of the research include: Twitter users are the most influential online consumers – 72 percent publish blog posts at least monthly, 70 percent comment on blogs, 61 percent write at least one product review monthly and 61 percent comment on news sites. About the Author: Barb Coté serves as the Creative Director at marketing analytics company, SIGMA Marketing Group. link]. | FIFTH GEAR ANALYTICS SEPTEMBER 9, 2010 Marketing Data Security: FTP and Data Shipping Security Marketing data, including customer and sales information, is some of the most valuable information within an organization. Companies that have experienced data loss have experienced large fines and loss of reputation, and some have gone out of business. There are many ways data can leave your building: taking a customer file home on your laptop, mailing a USB drive, sending an email, using FTP, accessing company resources from offsite, and more. Lost customer data could be a security incident. Kevin Gilbert. SHIPPING DATA. Sending passphrases securely. | | | | | | | |
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FIFTH GEAR ANALYTICS | MONDAY, JUNE 11, 2012  When Can CI Professionals Actually Get to Deliver Customer Intelligence?
team, led by Robert Brosnan, reported on their recent survey of Customer Intelligence (CI) professionals about their job priorities. Just last week, we sat with an analytical leader from a leading publisher who experienced the same frustration! ” Integrated customer data is critical to delivering insightful analyses, yet many respondents seem to continue to get stuck in the data integration process. Since my company solves these types of problems for our clients, I was intrigued. Let’s hope for a faster evolution to real Customer Intelligence! MORE >> -
FIFTH GEAR ANALYTICS | TUESDAY, SEPTEMBER 21, 2010  Marketing Data Security: 3 Tips to Maintain Email Security
Marketing data, including customer and sales information, is some of the most valuable information within an organization. Companies that have experienced data loss have experienced large fines and loss of reputation, and some have gone out of business. What do you think might happen if you attached a report containing customer data to an email and sent it? You have possibly published that information to the world! Kevin Gilbert. It is paramount that this information remain secured from tampering and theft. EMAIL. Many organizations offer digital signatures. MORE >>
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