Digital B2B Marketing

APRIL 26, 2011

The results below are from a sponsorship program on a major blog-format media company. The sponsorship included advertising as well as custom integration of the sponsors content into the site, and allowed a comparison of the performance of various components. Just how much more engaging is editorial content?

Advertisements 100

Advertisements Advertising Banner Ads Banners 100

Digital B2B Marketing

DECEMBER 6, 2011

Many of these changes, like the well publicized rounds of Google’s Panda updates, are designed to remove ways companies have found to game Google’s search results. Learn their Language How do they describe their problems, solutions, company, industry and clients? Are they clients, customers or partners?

Google 100

Google Curation Marketing Management Twitter 100

Digital B2B Marketing

DECEMBER 6, 2011

Many of these changes, like the well publicized rounds of Google’s Panda updates, are designed to remove ways companies have found to game Google’s search results. Learn their Language How do they describe their problems, solutions, company, industry and clients? Are they clients, customers or partners?

Google 100

Google Curation Marketing Management Twitter 100

Digital B2B Marketing

MAY 19, 2011

It puts your company on the short list. Google is the gateway to editorial, blogs and content published by you and your competitors. Your future customer is connecting with your current customers. Customers that have experienced your product are the ultimate reference. Ahh, brand. You want a strong brand , right?

Advertising Agencies 100

Advertising Agencies Advertisements Advertising Brand Identity 100

Digital B2B Marketing

SEPTEMBER 10, 2013

While it is true that quality is lower, the relatively low cost still works out well for many companies. Most companies deploy to the list for you, you never receive an actual list of emails. You are targeting very specific roles and/or companies. Buying a B2B List. The targeting options generally available meet your needs.

Buy 100

Buy ReadyContacts Ad brokers Ad Building 100

Digital B2B Marketing

JANUARY 5, 2012

Mark isn’t going to write 500 posts this year and publish three books (or at least I hope not!). Recommendation engines allow companies to surface the best product or information, based on your history, profile and activity from other customers or visitors. If you haven’t already, go read Mark’s post.

Amazon 100

Amazon Ideal Customer Profiles Paid Search Agency Social Networks 100

Digital B2B Marketing

APRIL 26, 2012

Today, many large B2B marketers are putting a stop to the conversation and cutting off prospects ability to continue finding additional information when potential customers get to their best content. I reviewed white papers from 10 large B2B marketers, mostly downloaded through third party sites (paid placement with publishers).

Research 100

Research B2B Paper Content 100

Digital B2B Marketing

JUNE 7, 2012

Most frequently used to indicate the general size of target companies versus the specific list. A marketing approach that treats every company individually rather than as a mass of similar companies TAP : Targeted Accounts Program. A system for managing and publishing content, often on the web. PPC : Pay Per Click.

Paid Content 100

Paid Content Lead Ranking Cost Per Click Cost per Lead 100

Digital B2B Marketing

NOVEMBER 12, 2013

Between $35 and $65 per registration according to statistics recently published by Madison Logic. Here are three alternative publisher lead generation programs you should consider: 1. Direct Publisher Buys. In addition, you may need to manage multiple publishers to get the same volume that a network can achieve.

Lead Generation 100

Lead Generation Generation Leads Lead 100

Digital B2B Marketing

MARCH 4, 2011

EmailExpert posted “ We WILL Share Your Email Address &# a few weeks ago, after receiving an email from Kodak, modifying the original permission received and notifying recipients that Kodak will begin sharing email addresses with other Kodak companies. Kodak had a complete disregard for its relationship with the customer.

Enterprise Management 100

Enterprise Management Advertising Agencies Digg Demand Generation Agencies 100

Digital B2B Marketing

MAY 9, 2012

Sam Fiorella put it nicely: A3: Build an App when it will enhance the customer experience. Google is encouraging responsive design , further solidifying it as a best practice all B2B companies should be considering in their mobile plans. Otherwise, simply provide mobile-version of UR site.

Mobile Marketing 100

Mobile Marketing Paid Search Agency B2B Marketing Planning 100

Digital B2B Marketing

JANUARY 6, 2015

As they enter the mainstream, predictive marketing companies will also become acquisition targets. Look for one of the “marketing cloud” companies (i.e. Oracle, Adobe, Salesforce) to acquire one of today’s predictive marketing companies in 2015. Customer Experience Rises to Prominence.

Planning 100

Planning B2B Marketing B2B Paid Search Agency 100

Digital B2B Marketing

JANUARY 17, 2012

As more companies focus on developing and producing quality content, the overall quality of content will improve and the expectations of content will increase. Publishing companies are experts at building and serving an audience by meeting their needs. Today, someone trumped your content. Someone else will.

Mobile Advertising 100

Mobile Advertising Content Work Management Mobile Marketing 100