Avitage
JUNE 8, 2014
The points here take nothing away from the fact LinkedIn is an important social platform, especially for personal use and content publishing. This post will explain how the nature of Google+ participation is different from LinkedIn and other social sites, and why that should make it a primary hub for all your customer facing content.
Avitage
AUGUST 8, 2017
.” McKinsey have written, “Companies are really publishers, and can benefit from a content supply chain. A content supply chain is not linear, it’s highly iterative and cyclical.” What is a Content Supply Chain?
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Avitage
FEBRUARY 28, 2013
If content is the fuel for inbound marketing then customer stories or insights are the active performance enhancing ingredients. Well-developed messages targeted to address key buyer questions are better understood when contextualized with customer stories. Trying to find stories when you need them is not easy.
Avitage
MARCH 7, 2012
I make sure to read most of what Nigel Edelshain publishes and his recent blog is no exception. They should be worked on well before customer engagements begin, and simply selected and applied to each call. Many are important to help determine who (company and individual) you should be calling on.
Avitage
MARCH 7, 2012
The company initially applied a typical market research approach before it engaged “one of Christensen’s fellow researchers, who approached the situation by trying to deduce the ‘job’ that customers were ‘hiring’ a milkshake to do.”
Avitage
OCTOBER 15, 2012
She is referencing the recently released IDG 2012 Customer Engagement Study report. Of course all assets won’t come from one company. Ardath raises an interesting question about whether companies have content that sufficiently “sets the stage for thinking about the problem and […].
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