ANNUITAS

OCTOBER 17, 2014

Engaging today’s hyper-connected, self-sufficient buyer is a challenge for enterprise companies operating in different markets. Ensure all the the messaging you produce is informed by customer pain points, needs and questions or internal business goals by identifying overarching themes first. Build a Workflow for your Team.

Practices 100

Practices Buyer Personas Multi-Channel Best Practices 100

ANNUITAS

DECEMBER 23, 2016

Especially the discussion of quantity over quality, which was a big theme for this year’s Content Marketing World … The following is a repost of an article that was published in January of 2016. Getting an outsider’s take on what your company brings to the table can be a creative exercise that will pay dividends in the long run.

Top of Funnel 100

Top of Funnel Content Marketing Advertising Agencies Content 100

ANNUITAS

MARCH 26, 2013

A: Content marketing is the creation of valuable, compelling and relevant content, developed consistently, to create a positive customer action. Most brands are really good at talking about themselves, but not so great at talking about their customers’ pain points. Check out the definition from CMI [link]. Can anyone create it?

Enterprise Management 100

Enterprise Management Content Marketing Advertising Agencies Work Management 100

ANNUITAS

APRIL 12, 2012

Here is a snapshot of what the study showed (if you have a weak stomach, stop reading now): Less than 59% of companies measure the financial impact of their email marketing. In addition there are recent blogs that have been published by marketers stating that “drip marketing is also known as lead nurturing or marketing automation?!?!”

Marketing Management 100

Marketing Management B2B Sales ROI Marketing Automation 100

ANNUITAS

JUNE 18, 2012

It seems each and every week that a new consultancy is born or another marketing automation company jumps into the fray. Of course, all these new providers are vying for the same customers. One of the customers on the panel spoke of their frustration with implementation, lack of service and even at one point cancelling their contract.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Vendors 100

ANNUITAS

JUNE 18, 2012

It seems each and every week that a new consultancy is born or another marketing automation company jumps into the fray. Of course, all these new providers are vying for the same customers. One of the customers on the panel spoke of their frustration with implementation, lack of service and even at one point cancelling their contract.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Vendors 100

ANNUITAS

FEBRUARY 9, 2012

She specializes in helping companies with complex sales utilize eMarketing strategies to generate more and better sales opportunities. This is why there’s so much said about the value and helpfulness of the content we publish. That’s the shift that storytelling can help companies make with their content marketing.

Interactive Marketing 100

Interactive Marketing Work Management Marketing Management Emarketing 100

ANNUITAS

DECEMBER 11, 2014

In the Enterprise B2B Demand Generation Study that was published ANNUITAS, more than 55% of B2B Marketers stated there was a skills gap and that they did not have the necessary skills to do their jobs. Yet, in many organizations there is a lack of leadership regarding the need for change. Skill Training.

CMO 100

CMO Peer-to-peer Lead Scoring Lead Ranking 100

ANNUITAS

JULY 28, 2011

One of the most memorable meetings I ever had during my tenure with the first software company I worked for was with my boss, the president of our division. 70% of CEO’s stated that marketers bombard their stakeholders with marketing data that hardly relate to or mean anything for the company’s P&L.

Work Management 100

Work Management Marketing Management Advertising Agencies Sales Qualified Leads 100

ANNUITAS

NOVEMBER 15, 2011

A recent report published by MarketingSherpa asked B2B marketers what was the top barrier for overcoming their marketing challenges. Know Thy Customer. Perhaps if they had done a better job of getting to know their customer, they would have known the answer. c lick here for part one ). Lighten Up. Life is short.

Positioning 100

Positioning Work Management Planning Marketing Management 100

ANNUITAS

JUNE 28, 2012

Stopping the publishing of numbers that are just too good to be true. If we want to help our customers grow and mature we need to be upfront and honest. As a result, they’re seeing great success and have an extremely loyal customer base. Then refer them to a company that does. More education beyond the technology.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Vendors 100

ANNUITAS

JUNE 28, 2012

Stopping the publishing of numbers that are just too good to be true. If we want to help our customers grow and mature we need to be upfront and honest. As a result, they’re seeing great success and have an extremely loyal customer base. Then refer them to a company that does. More education beyond the technology.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Vendors 100

ANNUITAS

JUNE 23, 2015

Marketing has changed—and changed fast—leaving marketers adrift without the foundation, mind-set, and skills they need to master the dynamics of digital engagement when faced with shrinking attention spans and the increasing noise and velocity of content publishing. I’m often approached by companies that want me to just develop content.

Relevance 100

Relevance Demand Generation Agencies Enterprise Management Paid Search Agency 100