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Digital Advertising Terms and Jargon Every Marketer Should Know

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FEBRUARY 26, 2024

Ad exchange is an online marketplace that enables publishers and advertisers to buy and sell advertising inventory in real-time auctions. Ad inventory measures the total amount of advertising space or impressions a digital publisher has available to sell. Brands with high awareness are often more likely to be trusted by customers.

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Marketing Automation for Financial Services Marketers

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OCTOBER 2, 2023

A survey of marketing leaders found businesses use marketing automation to “streamline marketing and sales efforts” (38%), “improve customer experience” (34%), and “improve customer engagement” (28%). Segmentation Building advanced customer segments is the foundation for providing personalized experiences down the road.

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