RebelMouse

FEBRUARY 28, 2019

Introduction Media companies are increasingly finding additional and impactful revenue by providing creative services to advertisers instead of only selling their audiences through banner ads. Below is an outline of opportunities that media companies partnered with RebelMouse can leverage and make a part of their sales processes and packages.

Paid Search Agency 40

Paid Search Agency Cost Per Thousand CPM Brand Identity 40

Webbiquity

SEPTEMBER 21, 2010

Weekly news magazines are declining, newspapers are shriveling, and industry trade magazines are downsizing. Meanwhile, the blogosphere continues to expand and pundits like Joe Pulizzi have declared that we are all publishers now. Apple could create an aggregation site to pull in blog posts and reviews about the product.

Aggregators 100

Aggregators Blogger Media Curation 100

Scoop.it

OCTOBER 17, 2019

It’s a magazine (more precisely, nine magazines) run by First Round Capital, a venture capital firm. When you look at their magazines, you can see that angle in action. Think about what your product or service stands for—the problems it solves—and dig through the underlying reasons for it. For example…. Think again!

Thought Leadership 47

Thought Leadership Curation Paid Search Agency Content 47

ConvertKit

OCTOBER 21, 2020

These days, the best news isn’t found in magazines or the newspaper, or even on the web. Should I send curated links, or write something new every week? Your newsletter can include a weekly round-up of blog posts, curated content, news, and interviews, or even a peek behind the scenes of your company. Curated content.

Newsletter 106

Newsletter Examples Curation Marketing Budget Creation 106

Sprout Social

FEBRUARY 3, 2022

” If you’re stuck or have no idea what to promote and publish next, we can help. Here’s a quick rundown of some of the most common goals that drive companies to come up with campaigns: Boost brand awareness. Launch a new product or service. Improve customer engagement and satisfaction. Keyword research.

Campaigns 137

Campaigns Planning Paid Search Agency Advertising Agencies 137

Hubspot

MAY 22, 2017

Between their carefully curated photos, expertly targeted ads, and decisive adoption of Instagram Stories, fashion and beauty brands have become masters of consumer engagement on the visual content platform. Their account looks like a high-fashion magazine, with professional editorial shots of their men's and women's styles.

Brand Identity 100

Brand Identity Branding Planning Paid Search Agency 100

ClearVoice

JUNE 14, 2022

Before the internet, there were some huge barriers to entry for anyone who wanted to publish content. You had to either get your work accepted by a magazine, newspaper, book publisher, or periodical, going through what may be an intense series of edits, adjustments, and, of course, rejections. What is a B2B blog post?

Conversion 52

Conversion B2B Top of Funnel B2B Sales 52

Convince & Convert

OCTOBER 2, 2013

Editor’s Note: The following is an excerpt from Joe Pulizzi’s new book Epic Content Marketing: How to Tell a Different Story, Break through the Clutter and Win More Customers by Marketing Less (McGraw-Hill, 2013). Most media companies either have legacy systems in print or (I can’t believe I’m saying this) digital.

Work Management 131

Work Management Media Marketing Management Marketing Automation Services 131

SmartBug Media

APRIL 9, 2020

A copywriter can spend hours consolidating thousands of words about a product or service, finessing everything into just a few punchy headlines and paragraphs of perfectly crafted, actionable web copy. You also still read magazines, newspapers, and so on. This post was originally published in May 2018 and has been updated.

Marketing Websites 105

Marketing Websites Copywriting Urgency Marketing Buyer Personas 105

chiefmartech

JULY 14, 2020

Indeed, Benoit Mandelbrot , the father of fractal geometry, published a paper in Science magazine on this very phenomenon in 1967, How Long Is the Coast of Britain? And that’s true with the processes we use to do our work and engage with customers in a fractally diverse set of circumstances. It’s a fractal.

Work Management 76

Work Management Marketing Management Software Multi-Channel 76

Convince & Convert

DECEMBER 14, 2015

Remember that time when you wrote content to promote a new product the day before it launched? The length, design, tone, and general quality of the content they’re publishing. How they’re generating traffic and focusing on converting that traffic into paying customers. I’ve been there. And it sucks.

Planning 109

Planning Content Work Management Custom Publishing 109

Liveintent

AUGUST 9, 2022

With brand awareness you can nurture audience relationships on a long-term basis and move customers down the funnel. Instead of just prioritizing price and quality, they’re also considering brand values and customer-centric services. Brand awareness refers to how familiar customers are with your brand and products.

Paid Content 62

Paid Content Brand Identity Branding Cost per Acquisition 62

Anyword

FEBRUARY 11, 2020

The Storytellers , our series featuring candid interviews with executives from the publishing world, is part of our efforts to showcase successful thought-leaders and share their insights with the rest of the storytelling community. I was the Director of Marketing at a company called iFilm, which was a precursor to YouTube.

Storytelling 65

Storytelling CMO Advertising Agencies Custom Publishing 65

Hubspot

MARCH 19, 2022

Online retail is more or less a staple of modern life — anyone with access to the internet can connect with almost any number of businesses pushing their products over the web. I would love to start one of these companies! What companies do I buy from the most? Pick a product. Every product is tailored to solve something.

Business 65

Business eCommerce Godaddy Contact Marketing 65

DivvyHQ

APRIL 23, 2019

Successful brands know who they are, and live that personality in all customer touch points they design. First, it may sound ironic that the first company on the list is Brandless, when we’ve been talking about the value of branding. According to a poll , millennials prefer to do business with companies that give back.

Personalization 91

Personalization Brand Identity Branding Bundling 91

Contently

AUGUST 29, 2016

Most companies are thinking about content all wrong—or at the very least, in a very limited way. Content is primarily thought of as a marketing tool—a way to boost brand perception, reach potential customers, and drive leads. Customer service teams are the experts on customer pain points. This relationship is symbiotic.

Ad Building 85

Ad Building Paid Search Agency Thought Leadership Content 85

Anyword

APRIL 4, 2019

In the wake of ongoing Facebook changes, we launched The Keywee Facebook CPC Tracker to provide publishers with monthly updates on Facebook CPCs and industry trends, based on analysis of data from over 500 publishers. For example, Nordic publisher Schibsted launched an app designed for users between the ages of 18-25.

CPC 40

CPC Cost Per Click Facebook Budget Programs 40

nDash

DECEMBER 14, 2020

I’ve written articles that have attracted millions of unique visitors to Fortune 500 companies, grown pageviews +607% over the course of just 10 months, and lead a team to lift organic traffic +390% in one year. I thrive at Agile companies that share these values.”. Area of expertise: Data management and curation . Blockchain.

Marketing Budget 52

Marketing Budget Budget Programs Enterprise Management Marketing Budget Creation 52

ClearVoice

AUGUST 31, 2020

The technological advancements we have today provide a form of ‘lifesaver’ for some business owners that allow businesses to retain revenue and still provide services and/or sell products to their clients. In a way, transactions may become just that — system enabled delivery of a product or service that lacks the human element.

Marketing Automation Services 86

Marketing Automation Services Budget Programs Enterprise Management Work Management 86

EveryoneSocial

JUNE 20, 2019

Educational content that is unconditionally proffered by a company is a low-cost means to enable brand exposure and foster engagement with the general public, prospects, competitors, and existing clients or customers. Publishing useful information that integrates a product but does not derive from it has been around for awhile.

Education 105

Education Brand Identity Branding Content 105

Hubspot

MAY 3, 2016

Many traditional publishers have prematurely thrown in the towel on digital. “I I have an iPad version of my print magazine, but only a tiny fraction of my audience subscribes.” “I The problem is digital facsimiles of print products are not what the customer wants. Customers Want to Consume Content in Any Context.

Marketing Websites 28

Marketing Websites Ad Building Curation Lead Ranking 28

Marketing Insider Group

JANUARY 24, 2013

Top B2B Marketing Influencers – Companies. These company Twitter accounts provide updates on some of the latest B2B marketing strategies and tools and can add some B2B Marketing knowledge into your Twitterstream. ExploreB2B – Explore B2B – A publishing platform for professionals. Reston, VA – [link].

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Scoop.it

APRIL 18, 2019

Algorithms change and your reach drops, as it happened for many companies when Facebook introduced the algorithmic feed. The solution: curating a unique, engaging email newsletter that will position you as the go-to resource in your industry. The key word here is curating, rather than creating from scratch. You’re on board.

Curation 99

Curation Newsletter Marketing Automation Services Content 99

Hubspot

APRIL 4, 2016

For B2B tech marketers, it's crucial to understand the real value of the technology you're promoting - whether it’s a simple consumer product or a complicated enterprise service. Even something published a year ago might not reflect the current reality of the industry. Curate Content. Create Buyer Personas.

B2B Marketing 28

B2B Marketing Buyer Personas B2B Curation 28

Paul Gillin

OCTOBER 5, 2011

Both turned out to be promotions for companies exhibiting at the conference. Editor & Publisher Daily – This newsletter is little more than a curation of articles from other sources, but the fact that E&P puts it together in a compact, scannable format makes it one of my most useful daily reads.

Direct Marketing 50

Direct Marketing BtoB Word of Mouth Conference 50

Contently

OCTOBER 15, 2020

B2B companies always have to think a step ahead. They’re looking for something that’ll give their products and services an extra edge. Something that’ll convince potential customers to learn more. BuzzFeed’s calling card—quizzes—also works for B2B companies. Great content has the power to do that.

Lead Ranking 199

Lead Ranking Promotion Trends Top of Funnel 199

Marketing Insider Group

MARCH 4, 2020

Many of the nation’s largest companies haven’t moved beyond the days of the “mad men” of Madison Avenue’s ad campaigns when it comes to marketing. Quick Takeaways: Enterprise companies’ size, scope, and siloed structure often stand in the way of great content marketing.

Enterprise Management 270

Enterprise Management Paid Search Agency Examples Advertising Agencies 270

Marketing Insider Group

SEPTEMBER 5, 2023

Instead of pitching your products or services directly, you’re sharing information that helps your audience understand and solve their problems through blog posts , case studies, infographics, and other forms of content. Is it brand awareness, lead generation, customer engagement, or something else? Set clear objectives.

Research 253

Research Content Marketing Work Management B2B Thought Leadership 253

Contently

OCTOBER 15, 2021

B2B companies always have to think a step ahead. They’re looking for something that’ll give their products and services an extra edge. Something that’ll convince potential customers to learn more. BuzzFeed’s calling card—quizzes—also works for B2B companies.

Lead Ranking 91

Lead Ranking Promotion Enterprise Management Trends 91

Webbiquity

MARCH 23, 2017

So how much time should you spend on content promotion versus content production? Content Publishing Tools. Publishing on LinkedIn is easy: go to your profile page, and in the “Posts” section near the top of the page, click “Write a new post.” 1 ) LinkedIn Pulse. Google Review Count: 391. Pricing: free.

Marketing Automation Services 239

Marketing Automation Services Distribution Budget Programs Tools 239

Scoop.it

MARCH 17, 2022

One of the best ways to promote your products and services is with quality content. Almost 70% of SMBs that publish a blog get more leads than their non-blog counterparts. A content strategy is a long-term approach that enables you to set audience expectations and select the type of content you will create, promote, and publish.

Small Business Marketing 90

Small Business Marketing Webinar Metrics Top of Funnel Ad Building 90

ClearVoice

OCTOBER 18, 2018

Also, some expert advice on what Google wants and how use content to bring in customers. This was widely abused by city-based online directories, but also by “how to” guides and by companies attempting to own a keyword across multiple cities. Publish zero or very little written content. Go too “editorial.”.

Inbound Marketing 81

Inbound Marketing Lead Ranking Lead Scoring Content 81

ClearVoice

OCTOBER 29, 2019

Also, some expert advice on what Google wants and how use content to bring in customers. This was widely abused by city-based online directories, but also by “how to” guides and by companies attempting to own a keyword across multiple cities. Publish zero or very little written content. Go too “editorial.”.

Inbound Marketing 61

Inbound Marketing Lead Ranking Planning Lead Scoring 61

Marketing Insider Group

SEPTEMBER 3, 2014

We are looking for examples of brands who continuously and consistently publish content on a site they own – like a media company. Lesson for brands: create promotion-free content hubs and use the platform as a launching point for a deeper customer relationship. American Express OPEN Forum. ” And for good reason.

Examples 100

Examples Content Marketing Brand Identity Branding 100

Scoop.it

NOVEMBER 30, 2021

It’s a tactic used to increase the spread and visibility of your published material, helping it to achieve as large an audience as possible. But when you post it to your company blog, it still doesn’t get the traffic you think it deserves. What is content syndication? You’ve probably come across syndicated content before. Enhance SEO.

Advertorials 92

Advertorials Content Custom Publishing Youtube 92

Sharpspring

MARCH 18, 2020

Agencies regularly recommend that their clients produce a company blog, e-books, and other high-value content that will lure search engine traffic. Just as clients’ content will likely touch on topics of interest to their customers, agencies’ content should revolve around marketing topics in order to establish the agency’s expertise.

Paid Search Agency 81

Paid Search Agency Advertising Agencies Inbound Marketing Ad Agencies 81

ClearVoice

DECEMBER 19, 2019

Autobiographical books, research reports and other published works. The information they share comes directly from research labs, published studies and niche experts in the medical field, so I know I’m curating the most insightful, original data that I can as a researcher. A newspaper, newsletter or magazine article.

Copyright 94

Copyright Content Marketing Peer-to-peer Content 94