B2B Memes
SEPTEMBER 9, 2010
Thackray describes its method as combining “the latest technology and good old-fashioned market knowledge” to create a mix of aggregated, curated, and original content, organized by semantic algorithms and overseen by an editor. Similarly, I think they’re wise to match their curated third-party content with original work.
B2B Memes
AUGUST 10, 2012
As he goes on to say, the “idea that a company—as a brand and marketer—can be an expert content creator and reach an audience by disintermediating reporters is confusing, threatening and scary to an entire profession that had its way for a century.”. His first line of defense against that charge is full disclosure.
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B2B Memes
AUGUST 10, 2012
As he goes on to say, the “idea that a company—as a brand and marketer—can be an expert content creator and reach an audience by disintermediating reporters is confusing, threatening and scary to an entire profession that had its way for a century.”. His first line of defense against that charge is full disclosure.
B2B Memes
APRIL 20, 2010
Helping to keep content marketing honest, says Pigott, will be the remaining independent journalists serving as editors and curators. Reflecting on Pigott’s blog post, he thinks some companies will make the effor t. The reality is, companies that want to control the message simply cannot produce authentic journalism.
B2B Memes
AUGUST 12, 2011
Tweets or retweets that link to or contain content from sources other than the editor’s company. The other editors do at least a little curation of outside content, but only two, Editors 1 and 6, are much disposed towards conversation. Curatorial. Conversational. Total Posts. Conversation. #1.
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