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The 22 Best Virtual Event Platforms

Webbiquity

All types of events, including trade shows and industry conferences, can now be produced and attended remotely. It offers breakout rooms, a resource center, registration with email notifications and reminders, customizable layout, analytics, and integrations with several popular CRM and other apps. Pricing: starts at $25,000.

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The Ultimate Guide to the B2B Marketing Automation Solutions

Valasys

According to EmailMonday, 51% of companies are currently using marketing automation, and more than half of B2B companies are planning to B2B marketing automation solutions. c) CRM & Database Integration for Real Time Data Updates. Marketo has a marketplace named Lauchpoint that offers dozens of integrations.

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Social Media Features in Marketing Automation Systems: Who Does What?

Customer Experience Matrix

Social media monitoring: watching social media for mentions of the company or other topics and responding when appropriate. Importing social data: loading social data into the marketing automation database so it can be used for segmentation, analysis, and sharing with salespeople via CRM integration.

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Mega-List of Features in Marketing Automation (That You Won’t Find in CRM)

Adobe Experience Cloud Blog

by Jon Miller A common question I hear from marketers is “I already have a CRM system (e.g. salesforce.com, Microsoft Dynamics CRM), so why do I need marketing automation ”? Many CRM systems have a module for marketing. Architecture of Marketing Automation versus CRM. Common features of a CRM system. Business Goal.

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Kwanzoo Builds Content for Cross-Channel Marketing

Customer Experience Matrix

But the company reached out to me recently and provided a clearer explanation. Data captured by Kwanzoo can be directly posted to Eloqua , Marketo , Constant Contact and Salesforce.com. Integration is on the way with other marketing automation and CRM systems. Here’s the story. which is not the ideal situation.

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Top 10 B2C Marketing Tactics to Use in B2B

SnapApp

This app developed by athletic footwear company Nike works with connected devices such as the Fuelband. Starbucks is another example of a B2B company who has successfully gamified the purchase process. Marketo reports some astounding statistics in their article How is Personalization Changing the Face of Marketing?

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Solving the SaaS Problem: The Ultimate Tech Stack for B2B Marketers

Kapost

In addition to allowing rapidly growing SaaS companies to take-on incumbent industry giants, cloud technology has provided the latest generation of marketers with incredible new tools. 1) Customer Relationship Management (CRM). Example: Marketo. Marketing technology is evolving at an incredible pace. Example: Salesforce.