industry Companies CRM Loopfuse Marketo 
Customer Experience Matrix
JUNE 30, 2010
Summary: LoopFuse has launched a free entry-level version of its marketing automation system. Only the winners will survive industry consolidation, which may be here sooner than you think. LoopFuse today promised to “transform” the marketing automation industry by offering a free version of its system.
Customer Experience Matrix
DECEMBER 13, 2011
The marketing automation industry continues to grow quickly, with many vendors announcing their client bases have more than doubled in 2011. But there’s also a growing realization that many marketing automation systems are used for only simple tasks – often no more than email, landing pages, and CRM integration.
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Customer Experience Matrix
DECEMBER 8, 2011
Social media monitoring: watching social media for mentions of the company or other topics and responding when appropriate. Importing social data: loading social data into the marketing automation database so it can be used for segmentation, analysis, and sharing with salespeople via CRM integration.
Customer Experience Matrix
MARCH 4, 2011
The company’s press release puts the key claim succinctly: “ The Act-On Integrated Marketing Platform disrupts the conventional wisdom that companies need marketing automation solutions that are expensive, complex, and require significant services engagements to get them up and running.”
Customer Experience Matrix
FEBRUARY 4, 2009
My new obsession with Twitter (follow me as @draab) has led to several messages from people who seemed to have trouble choosing between Eloqua and Marketo. Marketo is certainly a fine product, but marketers should still look around before picking it by default. Even cheaper options are available if you need fewer functions.
Online Marketing Institute
JULY 31, 2009
Demand Stream™ includes a Web widget that shows sales and marketing the names of companies visiting the Web site in near real-time. I would put the lead management automation crop here: Eloqua, Loopfuse, Manticore Technologies, Market2Lead, Marketo, and Vtrenz.
LeadSloth
JANUARY 12, 2010
3) It’s all about the buyer now, so why are you still writing about “my company this, my company that&# ? (4) Manager, Inbound Marketing, Marketo. Matthew Quinlan , VP Field Operations, Loopfuse. I could not agree more with these predictions. (1) Jeff Pedowitz , President and CEO, The Pedowitz Group.
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