LeadSloth

MAY 5, 2010

Today I’m a panelist at the Silverpop Client Summit and we’re talking about Social CRM, Inbound Marketing and Marketing Automation, moderated by Adam Needles. Social CRM. CRM is very broad, it’s not just about sales, but about pretty much anything that involves communicating with your customers.

Inbound Marketing 100

Inbound Marketing Marketing Automation CRM Social Marketing 100

LeadSloth

NOVEMBER 16, 2009

In addition to Marketing Automation, there were two big topics: Social Media and CRM. I will write about Social Media some other time, and focus on CRM in this post. Many attendees were confused by CRM vendors claiming to offer full marketing functionality. Strong Features of CRM. Strong Features of CRM.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation CRM Salesforce.com 100

LeadSloth

MAY 25, 2010

Actually in 2006, when I was a marketing manager at a software company in San Francisco, I selected Market2Lead as our Marketing Automation system. Selling the company to a well-known software company may be a very good outcome for Market2Lead (speculation, I have no inside information on this). The Market Needs Consolidation.

Market2Lead 100

Market2Lead Enterprise Management Acquisitions Work Management 100

LeadSloth

JULY 12, 2010

Marketing departments at mid-size companies. Small businesses usually have no dedicated marketing resources, are less tech-savvy, and often don’t have a CRM system. Mid-size companies have dedicated marketing people, an IT department, a CRM system, and generally more sophisticated requirements. Conclusion.

Hubspot 100

Hubspot Marketing Automation Services Lead Ranking Marketing Management 100

LeadSloth

MARCH 22, 2009

The company in question has used a comprehensive marketing automation system for about 2 years. Basic lead scoring features are built into Salesforce.com, and data quality tools are available from vendors like Ringlead , CRM Fusion and Datatrim. Smart or foolish? Background. What Is Your Take? What is your take on this?

Marketing Automation Services 100

Marketing Automation Services netFactor LEADSExplorer Leadlander 100

LeadSloth

AUGUST 26, 2010

And because it’s synced with the CRM, all this info is also available to the sales people. Sales works with a CRM system, so integrating with the CRM system’s social features is a smart idea. Therefore I would recommend that mid-size companies get a dedicated solution for social media monitoring.

Marketing Automation Services 100

Marketing Automation Services Social Media Marketing Automation Social Marketing 100

LeadSloth

FEBRUARY 10, 2010

This should be fairly simple to capture, but not every company is doing this yet. You need to link marketing automation to CRM so you can link campaigns to sales opportunities. Part of the data you need comes from your website and partly it is from your CRM system. If yes, you have a qualified lead. Revenue Metrics.

Analytics 100

Analytics Lead Ranking B2B Marketing Sales Qualified Leads 100