Influitive

JANUARY 2, 2018

Anyone who’s been in the game long enough has had to find more than one creative way to work around […]. The post A s Are Friction; Creative Companies Need Cleaner Fuel appeared first on Adpulp. You might say, I’ve had ample opportunity to work with both a s and all stars.

Paid Search Agency 138

Paid Search Agency Creativity Companies Ad Agencies 138

Heinz Marketing

MAY 26, 2022

Being creative isn’t exclusively reserved for your creative team. As our world becomes more automated and the tools and tech we adopt continue to transform business efficiencies, creative value becomes indispensable. . Creativity is not limited to artistry. A Culture of Creativity Must Be Intentional.

Creativity 110

Creativity Course Consulting Intent 110

ClearVoice

FEBRUARY 2, 2024

Everyone has their favorite creative marketing moment. Creativity has always been the starlet of content creation. This article explores the role of creativity vs. analytics, how to strike the ideal balance, and some tools to help you get it just right. Fostering a culture that values creativity more than data-based results.

Creativity 52

Creativity Analytics Paid Content Marketing & Strategy 52

DivvyHQ

JUNE 16, 2022

As the need for content and digital experiences grow, so do the creative teams that generate them. Without proper structure and processes, chaos often ensues, especially in large companies. So what is the ideal organizational structure for creative teams? Let's take a look at some best practices and some common pitfalls.

Creativity 118

Creativity Practices Process Generation 118

Zoominfo

JUNE 30, 2019

Creativity is a difficult concept to put into words. So, in an effort to demystify the term, we recently took to our blog to discuss marketing creativity —what it is, what it isn’t, and how to achieve it. We also thought it would be helpful to provide our readers with examples of truly creative marketing.

Creativity 208

Creativity B2B Marketing Examples Paid Search Agency 208

Martech

AUGUST 29, 2023

The modeling reveals that the most effective way to enhance customer response rates is not in media but in creative data. This surprises most media planners because the creative component is not typically seen as the key variable. Meanwhile, the media planner cuts out the creative versions with the lowest response rate.

Marketing Attribution 93

Marketing Attribution Creativity Analytics Paid Search Agency 93

Marketing Insider Group

JANUARY 24, 2022

Debate raged for a long time about whether SaaS companies really needed content marketing. In addition, SaaS companies are always playing a long game with customer acquisition, looking to create content that continually demonstrates the value of their brand so customers keep them top-of-mind when it comes time to purchase new solutions.

Paid Search Agency 326

Paid Search Agency Content Marketing Companies Case Study 326

Biznology

MARCH 4, 2022

It has been a fantastic learning experience; the program is rich in creativity and imagination, deep in perspective expansion and just plain fun! How many rising stars like Nadella do you have at your company—and what can you do tomorrow to put them on a path to becoming your next (and ideally best ever) CEO?”

Creativity 104

Creativity Thought Leadership Class Eye-Tracking 104

Visitor Queue

FEBRUARY 18, 2024

Marketing for Software as a Service, or SaaS, companies is not easy. Because of this, marketers have to get a little more creative to stand out from the competition. In this guide, we go […] The post Marketing for SaaS Companies: Everything You Need to Know appeared first on Visitor Queue Blog | Identify Website Traffic.

Paid Search Agency 81

Paid Search Agency Companies Lead Scoring Lead Ranking 81

ClickZ

JUNE 21, 2023

This interview with Tyrona Heath , Director of Marketing Engagement at LinkedIn’s B2B Institute, is aimed at celebrating and championing B2B excellence to drive creativity and excitement amongst B2B brands, marketers, and advertisers. When you talk about creativity in B2B, it can feel abstract. And if so, how did we get here?

Advertising Agencies 130

Advertising Agencies Creativity Top of Funnel Advertisements 130

Bannersnack

OCTOBER 5, 2023

2 minutes read Creatopy, the AI-driven creative automation platform, has raised a $10M Series A from 3VC and Point Nine. More than 5,000 global brands and agencies already use the platform to create, customize, automate, and scale their ads & visual content production.

Creativity 98

Creativity Automation Paid Search Agency Advertising Agencies 98

Navigate the Channel

SEPTEMBER 27, 2023

You’ve heard the phrase, or perhaps you’ve said it yourself to explain behavior or interaction with graphic artists, video editors, illustrators, writers or designers in your company or team: “They’re such a creative type.” Summarizing, Kaufman wrote, “The average correlation between neuroticism and creative achievement was zero.

Creativity 65

Creativity Effectiveness Marketing Proposals Work Management 65

Stevens & Tate

NOVEMBER 13, 2022

In much the same way you leverage creativity in your trade, you must be creative when it comes to your marketing. Creative real estate marketing starts with a rock solid online presence and strategy and, once established, can be built up on the foundational level. How to Nurture Your Leads with Email Marketing.

Creativity 116

Creativity Top of Funnel Planning Lead Ranking 116

Webbiquity

FEBRUARY 16, 2021

Today, over 25 million businesses invest time and effort into creating Instagram marketing strategies for their companies to raise brand awareness, increase brand loyalty, and find potential customers. The best part is that Instagram isn’t only a perfect place for consumer brands—it can work really well for B2B companies, too.

Paid Search Agency 299

Paid Search Agency B2B Marketing Examples Enterprise Management 299

Adobe Experience Cloud Blog

JUNE 2, 2020

can be answered ten times over by companies who have access to the right customer data. Creative energy well spent behaves like an accelerant that fuels future initiatives. More often than not, it’s your creative team that is having a harder time getting on board with the benefits of automation. So why aren’t they?

Marketing Automation Services 152

Marketing Automation Services Creativity Marketing Automation Automation 152

Martech

JANUARY 30, 2024

Szu and her team were reviewing how the company connects with its customers and were concerned about over-relying on Google for acquisition. Developers can modify and use it as long as they agree not to compete with the company for two years after purchase. Sentry provides SaaS error and performance monitoring to developers.

Paid Search Agency 118

Paid Search Agency Marketing Attribution Top of Funnel Companies 118

Salesforce Marketing Cloud

AUGUST 30, 2023

Would it make me faster or more creative, and how? Hallucinations: Because the nature of LLMs is to come up with the next word in a sequence, when you give it a task (such as “Look up the company’s most recent investor relations presentation and analyze the trends.”), you’re really asking for what sounds like a correct response.

Marketing AI 105

Marketing AI Creativity Ethics Training 105

Webbiquity

MAY 11, 2021

An efficiency audit examines how productively a company achieves its goals and pays attention to policy compliance. Internal—Based on data within the company. You may not notice your weaknesses as readily as someone without an ownership interest in the company. How Do I Conduct an Efficiency Audit on My B2B Company?

Efficiency 294

Efficiency Paid Search Agency Companies B2B 294

Lead Liaison

NOVEMBER 29, 2022

5 Creative Solutions for Event Organizers. Exhibitor Media Group reports that in 2023 companies expect to exhibit at an average of 47.2 As trade shows and marketing events start to fill up the calendar, event organizers need creative solutions to bring in more attendees and drive value to sponsors and other stakeholders.

Work Management 95

Work Management Marketing Management Creativity Organization 95

Hubspot

JANUARY 28, 2019

Instead, you stumble across these two very different company profile statements: Image courtesy of Dunkin' Donuts. Ultimately, your company profile matters. What's a company profile? A company profile is an introduction to your business, and aims to tell an audience about your products or services.

Ideal Customer Profiles 101

Ideal Customer Profiles Profiling Creativity Examples 101

Contently

FEBRUARY 4, 2020

2020 was projected to be the start of a creative renaissance. It delivered a serious blow to creative freelancers, and even if you’re not one, you should care. It also requires companies to classify freelance writers, editors, and photographers as employees once they contribute more than 35 assignments.

Creativity 199

Creativity Studies Classified Ads Storytelling 199

Webbiquity

JANUARY 11, 2022

To move customers from awareness to conversion, B2B business sites must be designed with a clear information architecture; provide compelling messaging and details about products and services; and establish the company’s credibility. Here’s how these companies can leverage UX design to gain a competitive advantage.

Design 269

Design Paid Search Agency Companies B2B 269

Stevens & Tate

OCTOBER 3, 2022

It wasn’t that long ago that businesses had limited data to use for their creative. Marketing campaigns were often built using subjective creative instinct and little else. The following are just a few ways that advertising agencies use data driven creative tactics to influence your marketing campaign for the better.

Advertising Agencies 116

Advertising Agencies Creativity Advertisements Advertising 116

Content Marketing Institute

DECEMBER 23, 2021

The Beatles: Get Back documentary sparked CMI’s creative director to turn to the keyboard (the one with letters, not the one with 88 keys). Continue reading → The post 5 Reminders About Creativity From The Beatles: Get Back appeared first on Content Marketing Institute.

Creativity 143

Creativity Content Marketing Content Paid Search Agency 143

Launch Marketing

APRIL 8, 2022

So, what are creative ways to change up and elevate your B2B public relations tactics? You could also enter your company in awards such as city Business Journal Best Places to Work, some large publications (Forbes, Fast Company, etc.) “ Most Innovative Companies ” and so on. Give Back to Your Community.

Public Relations 129

Public Relations Tactics Creativity Peer-to-peer 129

Content Marketing Institute

SEPTEMBER 8, 2021

Continue reading → The post 7 Ideas To Get Your Creativity Unstuck appeared first on Content Marketing Institute. Ahh, writer’s block, that common challenge to a creator’s muse. How do you banish it? Try one or more of these seven brainstorming and idea-generating techniques.

Creativity 137

Creativity Generation Content Marketing Content 137

Vision Edge Marketing

MARCH 19, 2024

Creativity stands as a testament to the remarkable capabilities of the human mind. As the field of artificial intelligence (AI) continues to explode, we find ourselves at an interesting crossroads between AI, creativity, and its application: innovation. Where does human creativity come from? Where does AI fit into your mosaic?

Marketing AI 217

Marketing AI Ethics Creativity Marketing Automation Services 217

Webbiquity

JUNE 13, 2019

What you need is a little creative engagement and some wow factor to brighten up the proceedings. Here are six of the best creative ideas for your business event. On the other hand, bringing creativity to your business event by putting care into the catering is one of the major ways to make it a success. Food and Drink Stations.

Creativity 187

Creativity Barriers Opt-out Sales Qualified Leads 187

Martech

DECEMBER 6, 2021

Connected TV marketing platform MNTN has announced the launch of Creative-as-a-Service. CaaS is aimed at helping brands get their TV creative onto the platform in as fast and least expensive a way as possible. A simpler, faster way and I hope to be more creative with less soul-sucking parts.” This is CaaS.

Creativity 94

Creativity Advertising Agencies Allocation Paid Search Agency 94

Content Marketing Institute

JANUARY 25, 2022

Go behind the scenes with one of the hosts of CMI’s The Creative Show. As it readies for season two’s debut this week, revisit the first 10 episodes with content takeaways, fun facts, and more. Continue reading →

Creativity 92

Creativity Spending Content Companies 92

ClickZ

AUGUST 20, 2020

30-second summary: Creative team members are often left out of technology decision making, or included too late. When creatives are left out, problems might not be identified until it’s too late, and they may not adopt the new technology. Including creatives earlier can ensure they are bought in, and that issues are addressed early on.

Creativity 137

Creativity Digital Asset Management Process Work Management 137

Velocity Partners

AUGUST 9, 2023

It got me thinking about another crucial part of the process: how creative ideation changes in a recession. But creative ideas are abstract by definition. Trouble is, the recession anxiety stakeholders are dealing with right now is kryptonite for creative confidence. Fear and uncertainty screw with our brain chemistry.

Creativity 78

Creativity Terms and Conditions Startups Advertising Agencies 78

Navigate the Channel

OCTOBER 26, 2022

More than 51% of companies are using marketing automation already. Over 58% of companies are planning to adopt it,” according to researchers at MarketsandMarkets. With all the attention on automation platforms, marketing strategies that originate with human thought and creativity seem to get lost in the sauce. billion by 2024.

Marketing AI 65

Marketing AI Creativity Automation Marketing Automation Services 65

SpotMe Blog

MAY 11, 2023

On the hunt for the top medical communications companies to help you run better life science events? So, when it comes to medical communications companies, you’ll want to select the best so you can run events that help you achieve your business goals. What is a medical / healthcare communications company?

Paid Search Agency 98

Paid Search Agency Enterprise Management Work Management Marketing Management 98

Atomic Reach

APRIL 3, 2023

Visual Art Meets AI-Backed Creative Intelligence RAD AI is proud to announce we're launching a new, first-of-its-kind product, RAD Visual Arts, in partnership with LNDMRK, today's most elite visual art agency. Courtesy @Gawx Art and @NordVPN Differentiating Brands That Care about Authenticity Authentic brands are who they say they are.

Creativity 59

Creativity Advertising Agencies API Class 59

Sprout Social

AUGUST 4, 2022

They turn to social platforms to learn new skills, network, research companies and search for jobs. In this article, we’re sharing creative ways to attract the most qualified candidates on social. For example, you might need someone with a keen eye for detail, while job seekers might prioritize companies with a hybrid work model.

Social Media 101

Social Media Creativity Examples Media 101

Top Rank Marketing

JULY 17, 2023

There’s always been an uneasy truce between creativity and commerce. In general, we think of creativity as an artistic pursuit, unconcerned with the practicalities of the business world. If we see creativity and business as opposing or unrelated forces, rather than complementary elements, we’re not going to inspire our audience.

Creativity 52

Creativity B2B Marketing B2B Paid Search Agency 52