Why B2B Marketers Should Try CTV Advertising
Biznology
JULY 7, 2021
Compared to linear TV, where the waste that characterizes mass media has kept B2B marketers away, CTV allows precise targeting at the individual level, based on 3 rd party database variables like company size, industry, job role, intent and other typical in B2B media buying. Lower CPM rates overall. Consider the awareness a bonus.
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