KoMarketing Associates

FEBRUARY 10, 2021

Understanding Google search engine result page – or “SERP” – features has always been an essential part of SEO for B2B digital marketers. By analyzing the factors of web pages that appear in Google SERPs for targeted keywords, SEOs are able to determine potential tactics for improving their pages’ positions in those results.

SERP 295

SERP Features Google Top of Funnel 295

Contently

APRIL 5, 2022

Have any companies shaped the digital era more than Google and Facebook? Since its foundation in 1998, Menlo Park-headquartered Google has won the search engine war so consummately that it’s now a verb. Let’s take a look at how both companies communicate their latest utopian vision. WINNER: Google.

Facebook 157

Facebook Google Paid Search Agency Content Marketing 157

Biznology

MAY 16, 2017

When I was young and naïve pasta was called spaghetti, and it was the main course of dinner at home. Then I took my mom to Genoa on holiday and quickly discovered that pasta isn’t a main course, it’s simply the first course. Meals Aren’t their Courses they’re the Orchestrated Whole.

Social Media 201

Social Media Course Media Marketing & Strategy 201

Martech

FEBRUARY 7, 2024

As currently consituted, Google Privacy Sandbox faces multiple challenges, said IAB Tech Lab in a new report. The report is a “fit gap analysis” designed to provide the industry with an understanding of how Google’s proposed solution will support the most basic and common use cases. ” Google responds.

Privacy 107

Privacy Google Advertising Agencies Paid Search Agency 107

illumin

MARCH 26, 2024

However, keywords are also essential for effective Search Engine Marketing campaigns (SEM) through platforms like Google Ads. A strong understanding of search intent also lets marketers create better-targeted Google Ads. Of all the match types, this gives marketers the most control over who sees their Google Ads.

Keywords 59

Keywords Paid Search Agency Ads Google 59

Optinmonster

JANUARY 4, 2024

Are you looking for the best Google Analytics WordPress plugins? Google Analytics can be one of your company’s best assets. In other words, the type of knowledge you get through Google Analytics isn’t just power; it’s profit. Why Do You Need a Google Analytics Plugin?

Marketing Analytics Tools 81

Marketing Analytics Tools Analytics Google Best Practices 81

Zoominfo

APRIL 22, 2020

ZoomInfo recently covered the various ways in which companies are stepping up during the pandemic to support their employees , like paying hourly workers who have no hours, giving out cash bonuses, and taking a no-layoff pledge. Ways Companies are Supporting Customers During COVID-19. Keeping us connected. Thinking of our kids.

Paid Search Agency 173

Paid Search Agency Companies Work Management Marketing Management 173

KoMarketing Associates

AUGUST 12, 2020

Structured snippets are a Google Ads extension that allows advertisers to highlight additional and relevant details about their business from a list of predefined categories. Courses, Degree Programs. By listing the key elements, brands, or products you can highlight the core of what your key audience is looking for.

Paid Search Agency 156

Paid Search Agency Advertisements Advertising Ads 156

Martech

JUNE 1, 2022

With Universal Analytics sunsetting and the rise of what’s being called Google Analytics 4 in its place, digital marketing analytics can be a confusing place, so let’s make things clear… and know that I even got some input from Google digital marketing evangelist Avinash Kaushik too! The changes with Google Analytics 4.

Marketing Analytics Tools 117

Marketing Analytics Tools Marketing Attribution Analytics Google 117

chiefmartech

JANUARY 25, 2023

For my inaugural post in 2008 , I did a Google search for the phrase “director of marketing technology” It turned up 7,520 matches. But when you look forward and realize that there are approximately 333 million businesses in the world , that’s fewer than 1 martech/marketing ops pro per 400 companies. Maybe not bad.

Marketing Management 116

Marketing Management Activities Paid Search Agency Marketing Automation Services 116

Martech Advisor

JANUARY 24, 2020

Content marketing courses and certifications help marketers keep themselves updated in these areas to cater to the dynamic digital landscape and changing consumer behavior. Content Marketing Course - HubSpot. The course consists of twelve lessons and takes approximately six hours to complete.

Course 87

Course Top of Funnel Copywriting Content Marketing 87

Hubspot

MARCH 17, 2020

This goal of mine meant that most of my Google searches would have "near greenwich village, NY" in the queries. The results Google picked for me based on this search weren't by guessing or magic — most likely, the restaurants used hyperlocal marketing efforts to optimize their businesses for "near me" searches.

Course 93

Course Planning Paid Search Agency Marketing & Strategy 93

Hubspot

DECEMBER 20, 2021

Of course, there are also business owners who hear these terms and must do their best to resist curling into the fetal position in their CPA’s office. One of these terms is operating expenses , and you are about to get a crash course in understanding and improving your business’s operating expenses. What are operating expenses?

Course 64

Course Budget Programs Word of Mouth Template 64

Outgrow

MARCH 18, 2021

20-Minutes Growth Hacking Course for Beginners [Strategy+Examples]. And, this growth hacking course is meant to cut through the clutter and set you up for a journey in understanding and implementing growth hacking strategies better. Source: Google Trends. Growth Hacking Course Chapter 1. Growth Hacking Course Chapter 2.

Course 52

Course Paid Content Outgrow Examples 52

SendX

SEPTEMBER 9, 2018

You probably know that Google Ads is the fastest way to 10X your sales, thanks to the high buyer intent traffic it drives towards your landing pages. Unlike Facebook, where you’ve to rely on interrupting the user and getting his attention, the user WANTS to pay attention to you on Google. How do you make a typical Google Ad?

Paid Search Agency 151

Paid Search Agency Ads Google Cost Per Click 151

seo.co

JULY 19, 2021

Google is undoubtedly the world’s greatest search engine. In fact, Google controls about 92.05% market share in the internet industry. In plain terms, Google holds a monopoly as not only the most used search engine, but also the most popular online resource. Consumers will even use Google to find local businesses.

Google 105

Google Marketing AI Lead Scoring Lead Ranking 105

Huptech Web

FEBRUARY 23, 2024

Google Business Profile—formerly known as Google Business Profile is a tool provided by Google—that allows business owners to create and manage their Google Business listing. A business listing appears when customers search for them either on Google Search or Google Maps. Is Google Business Profile Free?

Ideal Customer Profiles 52

Ideal Customer Profiles Profiling Optimization Google 52

Contently

SEPTEMBER 12, 2018

As you were researching, which companies looked like great places to work? Companies create HR content to attract capable new hires with great resumes, and those same assets can be leveraged to keep employees happy during their tenure. Here are five companies that have figured out how to blend culture, messaging, and human resources.

Paid Search Agency 116

Paid Search Agency Companies Content Google 116

KoMarketing Associates

NOVEMBER 12, 2019

Companies in this vertical routinely spend 30-50% of their revenue on Sales and Marketing, making them capable of a quality and a quantity of marketing campaigns most other industries never see. This is a good thing, of course – but it also means you’re less likely to find them making dumb mistakes. SaaS marketing is fierce.

Lead Ranking 140

Lead Ranking Lead Generation Lead Scoring Sales Qualified Leads 140

seo.co

FEBRUARY 8, 2023

With hundreds of SEO companies on the market, how do you choose the right one? That will enable you to zero in on the company that can help you achieve your marketing goals — without bogging you down in the details and possibly breaking the bank. Can companies simply ignore SEO? Certainly not! The rest usually go unregarded.

Paid Search Agency 98

Paid Search Agency SEO Companies Work Management 98

Biznology

MARCH 27, 2018

When the s**t hits the fan and you, your client, your company, or your brand ends up in the entirely wrong sort of spotlight and you don’t fully subscribe to the axiom “I don’t care what the newspapers say about me as long as they spell my name right” then you’re going to need to focus on two things right away.

Enterprise Management 208

Enterprise Management Work Management Google Marketing Management 208

Zoominfo

MAY 8, 2019

A quick Google search will lead you to plenty of lists claiming to offer the best sales productivity hacks and tricks you need to increase sales productivity. Although many of these tips are valid, the key to improving your B2B sales process is far simpler than you might think– and it comes in the form of company and contact data.

B2B Sales 193

B2B Sales Contacts Process Paid Search Agency 193

Ledger Bennett

MARCH 20, 2020

In a month or two’s time, we as marketers need to be on our absolute A game to help navigate companies back through lost revenue, lead volume, and exposure. Free online courses, certifications, and e-learning platforms that increase value to both your company and your clients. Google Suite Certifications (always available).

Course 59

Course Peer-to-peer Media Marketing Analytics Tools 59

The Lead Agency

FEBRUARY 15, 2023

Are you running Google Ads for your B2B business? Ex: Let’s say you run a company that sells high-end luxury watches. You want to target people interested in buying luxury watches, so you create a Google Ads campaign using keywords related to luxury watches. If you currently have a campaign running, you can also use.

Paid Search Agency 62

Paid Search Agency Keywords Google Ads 62

ClearVoice

FEBRUARY 28, 2019

But on the bright side, we’re very much in a “content gold rush” — meaning that any company that wants a quality online presence needs content. If you’re looking to brush up your media skills, please also check our roundup on top content marketing courses for working professionals. Sample courses.

Course 85

Course CMS Development Sample Enterprise Management 85

Zoominfo

MARCH 9, 2020

We’re speaking, of course, about technographic data. Technographic data refers to information regarding a company’s essential tools and technologies. companies in its database to arrive at this conclusion. The big message? ZoomInfo relied on technographic information from 5.8 million U.S.

Work Management 130

Work Management Paid Search Agency Zoominfo Resource Management 130

SmartBug Media

APRIL 21, 2022

When launching your very first paid search campaign using Google Ads, getting your text ads to stand out can seem like a daunting task. In the deep ocean that is Google’s search engine results page (SERP), you have only a split second to grab someone’s attention with an eye-catching headline or enticing call to action (CTA).

Paid Search Agency 97

Paid Search Agency Ads Google CPC 97

Contently

MAY 7, 2021

Immediately, I knew I had to change course and write about this new feature. I didn’t see an official announcement from LinkedIn, but based on a straw poll of marketing friends, it appears to be available to a lot of admins of LinkedIn company pages. ” And listen, I get it. you’re done. I’ll take it!

Linkedin 140

Linkedin B2B Thought Leadership First-Mover Advantage Paid Search Agency 140

Martech

AUGUST 11, 2021

Marketing automation does automate some activities, of course, but marketers still find themselves bogged down in Excel spreadsheets and cleaning up data. Customer engagement company Verint announced its upcoming acquisition of conversational AI platform Conversocial. Google updates policies on targeting minors .

Google 112

Google Marketing Automation Services Work Management Marketing Management 112

Content Marketing Institute

FEBRUARY 1, 2019

? If your company wants to be seen as a media outlet, your brand journalism can’t be light on ethics, riddled with errors, and sopping with self-interest that suffocates readers. Omitted or incomplete sources suggest a company agenda and an organization that can’t be bothered with facts. Google wasn’t.

Marketing Analytics Tools 101

Marketing Analytics Tools Course Paid Search Agency Brand Identity 101

Hubspot

FEBRUARY 23, 2018

The Best Free Online Courses For Current & Future Entrepreneurs. The Complete Product Management Course. The Complete Product Management Course. No one -- absolutely no one -- will tell you starting your own company is easy. Take this course. Creativity & Entrepreneurship from Berklee Online. Price: Free.

Course 97

Course Training Peer-to-peer Startups 97

Liveintent

JANUARY 27, 2021

We’re proud to share that, for the second year in a row, Business Insider has recognized LiveIntent as one of the hottest adtech companies of 2020. People use email to log in to nearly every website, eCommerce portal, social platform, and of course, their inbox—personalized with opt-in content. And we certainly don’t.

Paid Search Agency 107

Paid Search Agency Companies Opt-out eCommerce 107

seo.co

NOVEMBER 5, 2021

A drop in your Google ranking can can be both frustrating and frightening. New sites get a lot of love from Google. When your site launches, Google will have never heard of it, and it won’t have your site indexed, which means you can’t show up in any search results. Your Site is New. And a lot of hate. It’s complicated.

Lead Scoring 131

Lead Scoring Lead Ranking De-duplication Google 131

Martech

OCTOBER 11, 2022

On July 1, 2023, Google will move everyone to its latest version, Google Analytics 4 (GA4), and retire Google Analytics 3 (also known as Universal Analytics or UA). What is Google Analytics 4? Google Analytics is a staple tool for marketers to track online activity. Ultimately, of course, you’ll be using GA4.

Marketing Analytics Tools 80

Marketing Analytics Tools Paid Search Agency Advertising Agencies Analytics 80

Walker Sands

DECEMBER 1, 2023

Google Analytics 4 (GA4) introduced several big changes for B2B marketers who recently had to switch over to the analytics tool from Universal Analytics (UA) , including how GA4 tracks conversions, the shift to events instead of goals, and the implementation of predictive metrics and audiences. How is your team adapting to these changes?

Marketing Analytics Tools 52

Marketing Analytics Tools Marketing Report Paid Search Agency Google 52

Marketing Insider Group

JULY 3, 2023

Key Takeaways: Resources like Google Trends, Exploding Topics, Feedly, and Trend Hunter help you find top trending topics. Google favors sites with regularly updated content, meaning you always need fresh material. Google Trends Pretty much everything online runs through Google at some point. Image Source 2.

Trends 276

Trends Marketing AI Lead Scoring Lead Ranking 276

Martech

APRIL 18, 2024

Understanding key events in GA4 On March 21, I got an email from a former student who said he’d logged into Google Analytics 4 (GA4) that morning and saw, “Analytics conversions have been renamed key events.” Key events are created and reported like previous conversions in Google Analytics.” And is there anything I need to be doing?”

Merchandising 101

Merchandising Marketing Analytics Tools Conversion Lead Ranking 101