B2B Memes
MARCH 8, 2010
Reality, of course, is brutally different. More than a third of them had no company training at all in the past year, and two-thirds found what training was offered to be inadequate. The problem, of course, is that for most publishers, the bulk of their money is still coming from print. Editors, a word to the wise.
B2B Memes
MARCH 2, 2011
In an article on Min Online this week, Judy Franks of The Marketing Democracy suggests that traditional media companies are faltering because they don’t value content. Content, of course. Though at first it might seem odd to say that businesses built on content don’t value it, she has a point. In theory, publishers still do.
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B2B Memes
JUNE 30, 2011
It’s reasonable for a company to say, “Look, if you tweet using one of our corporate or branded Twitter accounts, remember you’re speaking for us too.” What that means, of course, is they have to limit what their staff can think of as “personal” on their personal Twitter accounts. In effect, it drains the life out of both.
B2B Memes
DECEMBER 16, 2010
The trick, of course, is to challenge your brand and your audience in a positive and constructive way—as good journalists have learned to do. As companies like Nestle and Dell have learned, educated buyers empowered by social media will ask tough questions. But markets are now conversations among equals.
B2B Memes
AUGUST 10, 2012
As he goes on to say, the “idea that a company—as a brand and marketer—can be an expert content creator and reach an audience by disintermediating reporters is confusing, threatening and scary to an entire profession that had its way for a century.”. But of course Forbes is in DVorkin’s view anything but a traditional publication.
B2B Memes
AUGUST 10, 2012
As he goes on to say, the “idea that a company—as a brand and marketer—can be an expert content creator and reach an audience by disintermediating reporters is confusing, threatening and scary to an entire profession that had its way for a century.”. But of course Forbes is in DVorkin’s view anything but a traditional publication.
B2B Memes
MAY 9, 2012
Robot reporters are cornering the market on facts, as companies like Narrative Science and Automated Insights perfect the science of teaching software to turn data into news stories. I don’t know her, of course, but I’d guess the problem isn’t that she was being human or that she was being too personal. I think not.
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