Paul Gillin

JULY 29, 2011

Awareness outlines five priorities that companies should define in becoming a best-in-class social marketer: Measure and Grow Social Reach. The most successful of those are reporting direct correlations between social media marketing and sales, and they have certain practices in common. Monitor Social Conversations.

Multi-Channel 50

Multi-Channel Top of Funnel Correlation Social Media 50

Paul Gillin

JUNE 24, 2010

They do assume that a company has a rich set of historical data to work with, which is often not the case. We’ve told you about a few companies that have achieved a notable return on investment (ROI) from their social marketing initiatives. any company, regardless of the financial impact. Defining ROI. Revenue generated by rep.

ROI 50

ROI Paid Content Social Marketing Webcast 50

Paul Gillin

SEPTEMBER 15, 2011

it also got me several e-mails from companies that claim to have built a better mousetrap than Klout. I have yet to see a tool that can correlate influence with purchases or donations with any degree of certainty. My post last week about the shortcomings of Klout got several thousand views and generated quite a bit of discussion.

Analysis 50

Analysis PR Correlation Advertising Agencies 50