Search Engine Journal

JANUARY 28, 2021

There are benefits and drawbacks from publishing content on either Medium or exclusively on a company blog. The post Should You Publish Content on a Company Blog or Medium.com? This is how to choose. via @martinibuster appeared first on Search Engine Journal.

Paid Search Agency 114

Paid Search Agency Companies Advertising Mediums Content 114

Marketing Insider Group

AUGUST 20, 2020

To do this, you must commit to the craft of content marketing. Use a flywheel diagram to help you define and meet your content goals. Create KPIs that align with your content goal to understand its true ROI. Create KPIs that align with your content goal to understand its true ROI. This fact reflects in their content.

Paid Search Agency 272

Paid Search Agency Traffic Content Marketing Companies 272

Martech

MARCH 1, 2024

billion lawsuit by 32 media groups claiming that the company’s digital advertising practices have led to financial losses. The publishers assert that Google has abused its dominant position in the advertising eco-system causing a decrease in the value of the publishers’ inventory. Google is facing a $2.27 The claims.

Google 103

Google Advertising Agencies Custom Publishing Advertisements 103

ClickZ

JULY 7, 2022

When you imagine the sort of companies who are successfully taking to TikTok, a publishing organization who have been around since the 1920s might not be too high up your list. Whilst they are now realizing massive impact from their content, Penguin Teen is only able to do so thanks to their patient approach.

Paid Search Agency 135

Paid Search Agency Peer-to-peer Companies Social Media 135

Trade Press Services

MARCH 11, 2024

Industry editors and society directors, they have 37 years of B2B publishing experience between them. Cory Sekine-Pettite Cory Sekine-Pettite is president of ASBPE and an award-winning, Atlanta-based editor with more than 25 years of experience in traditional news reporting and B2B publishing.

B2B Thought Leadership 109

B2B Thought Leadership Conversion B2B Thought Leadership 109

Marketing Insider Group

DECEMBER 18, 2023

In a world where every click counts and attention spans are shrinking, it’s more important than ever to make sure your content not only reaches your audience but also resonates with them. This isn’t just about throwing content into the digital universe and hoping for the best. Why Zemanta? Multiple targeting options (e.g.

Paid Content 231

Paid Content Distribution Cost Per Thousand Budget Programs 231

Contently

JULY 16, 2020

For many companies, especially in healthcare, covering the topic was vital. ” To gauge the immediate impact on content creation, we pulled the stories created by Contently clients across all industries and then tagged any that mentioned relevant terms like “pandemic,” “Covid,” and “quarantine.”

Brand Identity 185

Brand Identity Branding Case Studies Domain 185

Marketing Insider Group

MARCH 9, 2020

Even larger companies need to cut corners when it comes to their marketing budget. Learn how to minimize content creation costs for your company here. Just because you’re with a large company doesn’t mean that you have an unlimited budget for content marketing. Repurpose top-performing content. Engagement.

Marketing Budget Creation 267

Marketing Budget Creation Paid Social Agency Paid Search Agency Cost 267

Marketing Insider Group

NOVEMBER 23, 2023

What does a good content marketing strategy look like? Why is content marketing king? Whether you are new to the riveting world of content or are a self-ascribed expert (i.e. content addict), there is always more to learn. They say ‘content is king’, but, if handled well, it is far more than this.

Content Marketing 221

Content Marketing Work Management Paid Search Agency Marketing Management 221

Marketing Insider Group

APRIL 17, 2023

As content marketing experts, we realize that not everyone has this superpower. That’s why we’ve done the groundwork for our fellow content marketers, and compiled a list of the 25 best marketing articles that everyone needs to read. Here’s 25 of the best marketing articles that every content marketing needs to read.

Paid Search Agency 335

Paid Search Agency Content Marketing Lead Scoring Lead Ranking 335

Marketing Insider Group

MAY 4, 2020

Content marketing and the technology industry are a natural fit for each other. Tech companies can take advantage of a blog writing service to educate their customers, who will naturally be searching online for information about complex topics. But content marketing in the tech industry can also be quite competitive.

Enterprise Management 337

Enterprise Management Paid Search Agency Work Management Traffic 337

Search Engine Journal

SEPTEMBER 14, 2021

LinkedIn's new Articles For Pages gives companies the ability to publish long-form content for the first time, rather than being restricted by a character count. The post LinkedIn Pages Can Now Publish Long-Form Content appeared first on Search Engine Journal.

Linkedin 135

Linkedin Content Companies 135

Marketing Insider Group

AUGUST 15, 2023

This means they reward content that resonates with an audience, demonstrates expertise, and adds tangible value to the lives of readers. As a B2B business, consistently sharing fresh content isn’t just a recommendation; it’s a necessity. But how exactly does fresh content impact your SEO ?

SEO 235

SEO Marketing Agencies 2 Lead Scoring Lead Ranking 235

Brandpoint

AUGUST 17, 2022

In the PR world, knowing exactly when to launch a campaign or to publish a new media asset can make the difference between success and a less-than-stellar performance. So, how do you know when to publish your sponsored content campaigns? And this is where sponsored content become relevant for PR agencies.

PR 90

PR Paid Search Agency Distribution Thought Leadership 90

Content Marketing Institute

NOVEMBER 15, 2023

Raju Narisetti wasn’t sure how he’d fare as the global publishing leader at McKinsey & Company because he had never done B2B publishing. Almost four years later, he’s still there and earned a 2023 Content Marketer of the Year finalist nod.

B2B Marketing 84

B2B Marketing B2B Paid Search Agency Companies 84

Kevin Indig

APRIL 1, 2023

AWT shows which keywords your pages rank for, how Google sees your content, and what changes can boost your traffic. The most popular SEO strategy is growing traffic through blog content. The same principle applies to content. Only few companies achieve high output with high quality.

Paid Search Agency 95

Paid Search Agency Lead Scoring Lead Ranking Companies 95

Marketing Insider Group

JANUARY 2, 2024

It’s a wake-up call for content marketers and publishers everywhere. The way people engage with these platforms is changing, and it’s reshaping how they interact with content outside of these social bubbles, particularly in driving traffic to external sites. This trend is not isolated to news outlets alone.

Social Media 253

Social Media Social Marketing Media Content Marketing 253

Marketing Insider Group

JANUARY 5, 2021

If you do a little more research, you’ll soon discover that all of these brands are putting a lot of time and effort into content marketing. Whole Foods publishes an “inspiration” blog with tips, ideas, and recipes for a healthier lifestyle such as “How to store fresh produce so it lasts longer” and “7 ways to build a better bento box”.

Trust Marketing 362

Trust Marketing Content Marketing Ad Building Content 362

RebelMouse

OCTOBER 9, 2023

FlatPlan helps RebelMouse publishers deliver content to Apple News with a stable, automated integration. This enables publishers to reach new audiences and nurture reader loyalty to funnel readers to their websites, where first-party data strategies kick into action. What is Apple News?

CMS Development 64

CMS Development Industry CMS Automation Enterprise Management 64

Marketing Insider Group

APRIL 6, 2020

We have always needed healthcare companies to create the innovative products and services to help us deal with life’s ailments. But aside from a few notable exceptions , healthcare companies have not exactly been leaders in Content Marketing. Make Sure that Your Content Matches the Promise in the Meta Description.

Paid Search Agency 263

Paid Search Agency Enterprise Management Work Management Content Marketing 263

Brandpoint

OCTOBER 12, 2020

In the PR world, knowing exactly when to launch a campaign or to publish a new media asset can make the difference between success and a less-than-stellar performance. So, how do you know when to publish your sponsored content campaigns? And this is where sponsored content become relevant for PR agencies.

PR 139

PR Distribution Paid Search Agency Content 139

Marketing Insider Group

MARCH 9, 2023

As content marketers, we are always on the hunt for interesting data to grab reader attention and support our claims. But what if your company can’t be a source, for whatever reason? Due to the nature of their business, market research companies have a reputation for generating accurate, reliable data.

Stats 284

Stats Advertising Agencies Paid Search Agency Work Management 284

Contently

FEBRUARY 24, 2021

And everyone from AOC to Ja Rule questioned the company’s integrity. Disaster could have been avoided if Robinhood had a stronger culture of content. As users owned more and more stock of companies like Gamestop, AMC, and Blackberry, Robinhood’s required clearinghouse deposits rose tenfold.

PR 153

PR Paid Search Agency Companies Long Tail Marketing 153

Content Marketing Institute

OCTOBER 25, 2021

The right content publishing process helps you guide your content down the field and over the publication line so audiences can consume it. Try these tips (honed over seven years of weekday publishing) to set up or improve yours.

Process 117

Process Content Tips Content Marketing 117

Webbiquity

APRIL 11, 2023

Image credit: Nguyen Dang Hoang Nhu on Unsplash AI can also be used—carefully—to help create more content for your blog and social media. This post explores how AI can assist with content creation. What Exactly Is AI for Content? It’s a way to create content or update old content that is quick and easy for you to do.

Marketing AI 313

Marketing AI Curation Content SERP 313

Marketing Insider Group

APRIL 17, 2023

Few content marketers can develop great material without input from one or more subject matter experts (SMEs). The rub is that the best SMEs are also usually the busiest people in your company, with many demands on their time. Tell them where you will publish the content, the campaign it supports, and the expected marketing outcomes.

SME 310

SME Tips Content Marketing Work Management 310

Martech

OCTOBER 24, 2022

The old school Dutch business publisher Wolters Kluwer has been around for almost 200 years. Transforming such a well-established company into a savvy digital operation was not an easy task. “Nothing connected,” said Kozlow, “no cross-linking strategy, no common URLs, no common content strategy.

Digital Transformation 125

Digital Transformation Digital Asset Management Digital Experience Platform Work Management 125

Webbiquity

FEBRUARY 7, 2023

It sets great content apart from the average and helps you stand out from competitors. This post explores how combining the art of storytelling with hard data can create the most compelling content. To hold your audience’s attention: Storytelling is a great way to add interest and keep readers engaged with your content.

Storytelling 329

Storytelling Top of Funnel Content Paid Search Agency 329

RebelMouse

OCTOBER 9, 2023

FlatPlan helps RebelMouse publishers deliver content to Apple News with a stable, automated integration. This enables publishers to reach new audiences and nurture reader loyalty to funnel readers to their websites, where first-party data strategies kick into action. What is Apple News?

CMS Development 52

CMS Development Industry CMS Automation Enterprise Management 52

Marketing Craftmanship

SEPTEMBER 26, 2023

In the mid 1980s, with introduction of the Mac computer, PageMaker software, and the LaserWriter printer, the DeskTop Publishing system was born; for the first time allowing anyone to create print and online marketing materials that did not require a bona fide graphic designer or any elaborate printing hardware to produce physical documents.

Marketing AI 147

Marketing AI Paid Search Agency Copywriting Thought Leadership 147

Scoop.it

JULY 5, 2022

As the world of content marketing becomes ever more competitive, the types of posts you publish can significantly impact both your rankings and your conversion rates. . Here’s how to create reader-focused blog posts that will help you achieve your content marketing goals. Supplement Written Content with Video.

Rules 102

Rules Top of Funnel Content Marketing Tips 102

Webbiquity

OCTOBER 17, 2023

Nearly three-quarters of companies plan to maintain or grow their content marketing teams over the next year. These studies are packed with trends and insights related to content marketing, social media management, and advertising on Meta platforms. How are goals and strategies for content marketing changing?

Social Media 309

Social Media Stats Marketing Report Paid Search Agency 309

Contently

MARCH 25, 2021

In 2014, Microsoft pitched dozens of journalists a story idea about how a group of employees were analyzing sensory data to revolutionize the way the company used energy across its 500-acre campus. To this day, it’s arguably one of the best pieces of content marketing ever created. “88 Should’ve been, really.

Press 188

Press Product Case Study Case Studies 188

Liveintent

NOVEMBER 25, 2020

The advertising world has been buzzing all year with hot takes on how publishers and marketers alike will persist in a cookie-challenged ecosystem and what alternatives are out there to fill the void in the proverbial cookie jar. Publishers’ first-party data is rising as the heir-apparent to third-party cookies.

Media 125

Media Advertising Agencies Curation Ad Exchange 125

Tiecas

FEBRUARY 14, 2024

Artificial Intelligence (AI) is emerging as a disruptive and transformative force in B2B marketing for industrial companies. Table of Contents Unlocking AI’s Potential: Top 5 Questions Answered for Improving B2B Marketing for Industrial Companies How Can AI Improve Lead Generation and the Qualifying Processes?

Marketing AI 98

Marketing AI Lead Ranking Paid Search Agency B2B Marketing 98

Liveintent

DECEMBER 21, 2021

With this in mind, we’ve compiled a list of the more pressing considerations publishers should keep top of mind to ensure business success in 2022. In 2022, publishers will need to double down on their existing first-party data strategy or explore how to build one. Let’s take a look. First-party data.

Privacy Protection 127

Privacy Protection Marketing Analytics Tools CPA Cost per Acquisition 127

Biznology

AUGUST 7, 2017

How can publishers switch from being disrupted to exponential growth that disrupts others? Linear growth companies fall behind. As publishing turns fully digital, its companies face this existential threat: if you’re not an exponential competitor, you lose. Most companies and startups are linear.

Lead Ranking 159

Lead Ranking Business Custom Publishing Display 159