Remove customer

B2B Memes

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The Yin and Yang of Content Economics

B2B Memes

Content is getting ever cheaper, but to be effective, content has to get ever better. In a time when everyone is becoming a journalist, Neil Thackray says , “that must mean there is an oversupply of content. Try writing for Demand Media and you will quickly learn the harsh economics of content oversupply.”.

Content 100
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“Content Is Power”: Q & A with Mark W. Schaefer

B2B Memes

For a company, it should not be about “the conversation” or the hype. At the end of the day, it’s about the money, about creating shareholder value, as all marketing and customer efforts should be. So both fields are absolutely in the content creation business these days. The hunger for content is nearly insatiable.

Content 100
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Jesse Noyes: Brand Journalist or Brand Reporter?

B2B Memes

For the past week or so, in the wake of Paul Conley’s skeptical assessment , I’ve been mulling over the future of brand journalism, aka content marketing. His doubts were not, as some readers thought, about the benefits to non-publishing companies of treating content more journalistically.

Branding 100
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Brand Journalism Trend Heats Up in UK

B2B Memes

journalists moving into content marketing ) is more than theoretical. Though Burrell uses never names it as such (a “web version” of “customer publishing” is the closest he comes to labeling the trend), it’s clear from his opening that he’s talking about content marketing: “Get used to it.

Trends 100
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Is B2B Ready for Corporate Journalism?

B2B Memes

As Donahue sees it , there is a clear dichotomy between journalism and sponsored content. In sponsored content, the deliverable is the promotion of the sponsor’s point of view. Good content solution writers are adept at balanced-sounding, but in fact one-sided pieces).”. The reader is left not knowing what they don’t know.

Ethics 100
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Swabbing the Decks of the Titanic: Why You Should Learn Programming

B2B Memes

Those journalists, he says, must be able to “construct, manipulate, and advance digital distribution of content and information.” The decisions they make can strongly influence your content, and if you don’t know what to ask for and to explain why you’re asking, your content will suffer.

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Start-Up Briefing Media Ltd. Blends Old with New

B2B Memes

Thackray describes its method as combining “the latest technology and good old-fashioned market knowledge” to create a mix of aggregated, curated, and original content, organized by semantic algorithms and overseen by an editor. Similarly, I think they’re wise to match their curated third-party content with original work.

Media 100