Marketing Insider Group

APRIL 17, 2023

The best marketing articles are not only chock-full of valuable insight, but they also stand the test of time. As content marketing experts, we realize that not everyone has this superpower. And if they do, they definitely don’t have the time to sift through Google SERPs to find the real marketing gems. No problem.

Paid Search Agency 337

Paid Search Agency Content Marketing Lead Scoring Lead Ranking 337

Marketing Insider Group

MARCH 21, 2023

There’s nothing like one of the best content marketing TED talks to inspire a new perspective. At Marketing Insider Group, we love learning from the industry’s thought leaders to keep our own marketing efforts both innovative and effective. What Are You Willing to Give Up to Change the Way We Work?

Marketing Agencies 2 293

Marketing Agencies 2 Advertising Agencies Content Marketing Paid Search Agency 293

Marketing Insider Group

JANUARY 2, 2024

It’s a wake-up call for content marketers and publishers everywhere. The way people engage with these platforms is changing, and it’s reshaping how they interact with content outside of these social bubbles, particularly in driving traffic to external sites. This isn’t just a blip on the radar.

Social Media 254

Social Media Social Marketing Media Content Marketing 254

Marketing Insider Group

FEBRUARY 19, 2024

Standing at the content marketing crossroads? With 73% of hiring managers looking to ramp up their freelance talent, the big question looms: content marketing freelancers or a full-scale content marketing agency ? A robust content marketing strategy is like a good stew – it needs time to simmer and develop.

Work Management 172

Work Management Advertising Agencies Paid Search Agency Marketing Management 172

Marketing Insider Group

JANUARY 5, 2021

If you do a little more research, you’ll soon discover that all of these brands are putting a lot of time and effort into content marketing. Trader Joe’s has a blog highlighting new products and recipes and also a podcast that offers listeners an insider view into the company. Weight Watchers. Trader Joe’s. TripAdvisor.

Trust Marketing 362

Trust Marketing Content Marketing Ad Building Content 362

Marketing Insider Group

MARCH 6, 2023

With all of the benefits that come along with creating video content, like building your brand identity and increasing your SEO , there’s no reason why your company should miss out. If you haven’t already, this is your sign to hop on the video content bandwagon. But what exactly qualifies as video content?

Video Marketing 296

Video Marketing Content Marketing Content Paid Search Agency 296

Marketing Insider Group

MARCH 9, 2023

As content marketers, we are always on the hunt for interesting data to grab reader attention and support our claims. But what if your company can’t be a source, for whatever reason? Due to the nature of their business, market research companies have a reputation for generating accurate, reliable data.

Stats 286

Stats Advertising Agencies Paid Search Agency Work Management 286

Marketing Insider Group

NOVEMBER 28, 2018

Once you’ve finally begun to create a digital footprint, you’ll soon realize you need more than a website to fuel growth – you’re going to need content that educates, informs, and engages. The post Moving your Emerging Growth Company Past Infancy with Content Marketing appeared first on Marketing Insider Group.

Paid Search Agency 206

Paid Search Agency Content Marketing Companies Content 206

Marketing Insider Group

APRIL 17, 2023

Few content marketers can develop great material without input from one or more subject matter experts (SMEs). The rub is that the best SMEs are also usually the busiest people in your company, with many demands on their time. Acknowledge that they’ve carved time out of the day to help you and the company.

SME 312

SME Tips Content Marketing Work Management 312

Marketing Insider Group

OCTOBER 27, 2020

While some invest a tremendous amount of money in traditional advertising channels, many use the power of content instead. Content marketing directly improves sales in many ways, and typically costs much less and has higher returns than ads. The Pillars of Content Marketing and How They Improve Sales. Conversions.

Top of Funnel 359

Top of Funnel Paid Search Agency Lead Ranking Work Management 359

Marketing Insider Group

DECEMBER 14, 2017

The post 5 Tech Companies that Mastered the Art of Content Marketing appeared first on Marketing Insider Group. They’ll buy when they’re good and ready, and when they believe that you have their best interests at heart. In other words, they don’t […].

Paid Search Agency 229

Paid Search Agency Content Marketing Companies Content 229

Marketing Insider Group

MARCH 13, 2023

In spirit of 2023’s Oscar Awards, we’re naming 10 small businesses that we believe deserve recognition for the best content marketing. Every great business owner knows that committing to the best content marketing practices can take your profits to the next level. But what exactly are the best content marketing practices?

Marketing Budget 229

Marketing Budget Work Management Marketing Management Marketing Budget Creation 229

Marketing Insider Group

JUNE 1, 2021

Content marketing has the potential to do great things for your brand. However, like any marketing initiative, you need to understand how it’s impacting your organization and the ROI (return on investment) it’s delivering. Quantifying content marketing is a standard part of determining its performance.

Marketing Analytics Tools 344

Marketing Analytics Tools Content Marketing Work Management Marketing Management 344

Marketing Insider Group

MAY 3, 2021

Let’s get real about B2B content marketing. The truth is, your content doesn’t have to boring or stuffy. In this post, we’ll review why B2B content marketing sucks and how to improve it so that it delivers a true ROI (return on investment). Bad content isn’t going to propel a company forward.

B2B Marketing 290

B2B Marketing Content Marketing B2B Thought Leadership Planning 290

Search Engine Journal

AUGUST 9, 2020

Get inspired by these six brands that are leveling up their content marketing campaigns – and driving much better results in the process. The post Case Studies: How Content Marketing Benefits Companies via @theshelleywalsh appeared first on Search Engine Journal.

Case Study 134

Case Study Case Studies Studies Paid Search Agency 134

Marketing Insider Group

DECEMBER 5, 2022

Content Marketing ROI is probably the biggest question I get from marketers who are struggling to build their own business case internally. It’s why I wrote my first book The Content Formula. The second challenge is that marketing is just about sticking your logo on a stadium or a golfers hat. Utilization.

ROI 319

ROI Content Marketing Digital Asset Management Business 319

Marketing Insider Group

AUGUST 26, 2020

So why, then, do 44% of all B2B companies not even bother to measure their content marketing ROI? After all, what’s the ultimate goal of content marketing? Yes, it is true that we use content marketing to: Help our target audience solve problems. Use Case Studies of Similar Companies.

ROI 363

ROI Top of Funnel Paid Search Agency Content Marketing 363

Launch Marketing

SEPTEMBER 30, 2020

Content marketing continues to be an important part of B2B marketing strategies in 2020. The process of content creation, curation, distribution and tracking can be time-consuming, and with an ever-growing to-do list, how can you manage the process of creating and managing content across multiple platforms?

Paid Search Agency 127

Paid Search Agency B2B Marketing Tools Content Marketing 127

Marketing Insider Group

MAY 4, 2020

Content marketing and the technology industry are a natural fit for each other. Tech companies can take advantage of a blog writing service to educate their customers, who will naturally be searching online for information about complex topics. But content marketing in the tech industry can also be quite competitive.

Enterprise Management 339

Enterprise Management Paid Search Agency Work Management Traffic 339

Marketing Insider Group

FEBRUARY 24, 2021

At this point, there’s no denying that content marketing is being used by most companies. As companies realize it’s a proven way to attract audiences and convert them, its adoption continues to trend up. In this post, we’ll be looking at how to tell if content marketing saturation has hit your industry.

Lead Ranking 290

Lead Ranking Lead Scoring CMS Development Content Marketing 290

Contently

NOVEMBER 2, 2018

Though I was still years from accepting a job in content marketing, I got a mini-education in the field each time someone brought up the stunt. It wasn’t as crazy as Stratos , everyone said, but Red Bull was helping to “Keep Portland Weird” with the marketing stunt. A company with something to prove.

Paid Search Agency 159

Paid Search Agency Companies Content Marketing Planning 159

Tiecas

FEBRUARY 14, 2024

Artificial Intelligence (AI) is emerging as a disruptive and transformative force in B2B marketing for industrial companies. This technological advancement offers unprecedented opportunities for personalization, efficiency, and insight- and data-driven strategies, enabling marketers to meet the complex demands of the industrial sector.

Marketing AI 98

Marketing AI Lead Ranking Paid Search Agency B2B Marketing 98

Contently

SEPTEMBER 20, 2018

It was an exciting time for two reasons: One, we hadn’t witnessed brands risking an involuntary manslaughter charge every day, and two, it was the moment marketers seemed to start taking “content marketing” seriously. Condé Nast isn’t about to launch a magazine to help content marketers measure ROI.

Paid Search Agency 132

Paid Search Agency B2B Marketing Video Marketing Content Marketing 132

Contently

APRIL 4, 2023

But here’s the reality: A smaller budget doesn’t have to negatively impact success with content marketing. Instead, use this time to take a fresh look at the impact of your content marketing resources. Identify Which Content Marketing Resources Are Pure Gold Not all content is created equal.

Top of Funnel 155

Top of Funnel Budget Programs Content Marketing Marketing Management 155

Content Marketing Institute

MARCH 28, 2024

It’s the convergence of public relations and content marketing. Are you ready for the transformation? We’re not talking about AI. If you tackle it the right way, you can forever enhance your brand’s storytelling.

PR 112

PR Content Marketing Public Relations Storytelling 112

CopyBlogger

SEPTEMBER 19, 2023

You’ve probably noticed that some companies have similar publishing schedules and content workflow processes, yet the results they achieve are. Continue Reading The post What Is a Content Marketing Strategy? appeared first on Copyblogger.

Marketing & Strategy 112

Marketing & Strategy Marketing Strategy Content Marketing Content 112

Convince & Convert

JULY 20, 2015

On today’s show, Randy introduces himself to listeners by shining the light on his background, his team, and the challenges he faces leading a content marketing company. The problem that Uberflip is trying to solve for content marketers is a relatively new one. Everyone at Uberflip is a content marketer.

Paid Search Agency 130

Paid Search Agency Content Marketing Companies Work Management 130

B2B Marketing Directions

APRIL 7, 2024

Good first impressions are also important for successful B2B marketing. Today, most potential buyers will form their first impression of your company based on the content you produce. I'll also be inclined to believe your company is probably good at what it does even if I know little about your company.

Content Marketing 70

Content Marketing Content Ethics Impressions 70

CopyBlogger

OCTOBER 4, 2023

There were a lot of changes in content marketing over the past year, and the companies winning the content game. Continue Reading The post 14 Content Marketing Examples With Strategy Breakdowns appeared first on Copyblogger.

Examples 106

Examples Marketing & Strategy Marketing Strategy Content Marketing 106

Contently

OCTOBER 18, 2022

There’s no doubt about it: The customer-obsessed company wins. Companies that conduct frequent research grow up to 70 percent faster and are almost 50 percent more profitable than firms that don’t. Even conglomerates with million-dollar marketing budgets will fail if they disregard audience research. Lack of buy-in.

Research 156

Research Paid Search Agency Companies Marketing Budget 156

ClearVoice

JANUARY 26, 2024

We’ve been tempted to and have poured a ton of dollars into paid before, and we’re a content-led organization that has used content to grow our organic traffic 35X (and counting over the past five years). Outline the value of Google’s E-E-A-T algorithm and why showcasing expertise is vital for content success.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Scoop.it

DECEMBER 28, 2023

Content marketing is, without a doubt, one of the best ways to achieve this goal. So, how do you use content marketing to boost conversions? And, sure — well-written, curated content works wonderfully in this regard. It provides consumers with value without compromising it with sales pitches.

Conversion Rate 107

Conversion Rate eCommerce Top of Funnel Conversion 107

Contently

FEBRUARY 8, 2023

Content marketing is like cooking. In its State of Content Marketing 2022 Global Report , keyword research tool company Semrush surveyed 1,500 content marketers worldwide. Among their ongoing challenges: attracting traffic to content, improving its SEO performance, and generating content ideas.

Marketing AI 173

Marketing AI Trends Google SEO 173

Martech

JANUARY 30, 2024

Szu and her team were reviewing how the company connects with its customers and were concerned about over-relying on Google for acquisition. Dig deeper: Web analytics is badly broken “Most sane rational marketers would say, ‘Well, we should delay [getting rid of cookies] as long as possible,’” she said. Get MarTech! In your inbox.

Paid Search Agency 115

Paid Search Agency Marketing Attribution Top of Funnel Companies 115

Industrial Marketing Today

OCTOBER 12, 2020

That’s my take on the challenges and issues faced by industrial companies with manufacturing content marketing distribution and measurement. The post, %Manufacturing Content Marketing Distribution and Measurement% by %Achinta Mitra% was originally published on %Industrial Marketing Today%.

Distribution 181

Distribution Content Marketing Content Paid Search Agency 181

Stevens & Tate

APRIL 10, 2020

With the COVID-19 pandemic spreading across the nation, healthcare content marketing is more valued than ever before. We have always needed healthcare companies to create the innovative products and services to help us deal with life’s ailments. Make Your Content Reliable. Create Specific Landing Pages.

Paid Search Agency 76

Paid Search Agency Work Management Content Marketing Companies 76

ClearVoice

DECEMBER 18, 2023

However, strategic content creation and distribution are great solutions to these challenges. B2B companies have greatly succeeded in enhancing the effectiveness of their ABM campaigns through careful content planning, creation, and distribution. It is the polar opposite of running generic, one-size-fits-all marketing campaigns.

Account Based Marketing 95

Account Based Marketing ABM Tactics Top of Funnel 95