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7 Digital Marketing Services Every Business Needs

Marketing Insider Group

Before you succumb to the hype and hire a social media intern or go all out with paid search ads, you need to consider digital marketing services. Perfecting your online presence with digital marketing services is one of the most effective ways to generate more organic traffic and qualified leads consistently with minimal effort.

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Improve Your B2B Sales Process with Company and Contact Data

Zoominfo

Although many of these tips are valid, the key to improving your B2B sales process is far simpler than you might think– and it comes in the form of company and contact data. What do we mean by company and contact data? Companies no longer want to buy a one-off list of names and phone numbers.

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Your Contact Center Can Earn Money for Your Company, Too

Salesforce Marketing Cloud

In today’s uncertain economy, companies are seeking ways to optimize spending and do more with less. That’s especially difficult for contact centers, where siloed data, disconnected systems and labor shortages already lead to long wait times. We’ve outlined actionable steps to help turn your contact center into a revenue generator.

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The 13 Social Media Customer Service Stats You Must Know

Convince & Convert

Did you know 61% of customers are ready to walk away after just one unpleasant customer service experience? This leaves no doubt that your company’s success largely depends on your customer support. And it’s exactly why you should focus on providing holistic customer service through social media. Image via Khoros 9.

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How to Leverage Intent Data for Better Outcomes

Speaker: Susan Spencer, Principal of Spencer Communications

The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals. Don’t miss this must-attend session.

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How Financial Services Companies Can Connect with Customers Both On and Offline

ANNUITAS

Our current world environment has proven the need for companies to build marketing strategies that can withstand pivots when necessary. It’s also exposed a major flaw in industries built on traditional tactics and in-person relationships – especially financial services. How did this become the current state?

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AI's Transformative Role in Customer Support and Service

CMSWire

Customer service and support are on the cusp of a fundamental reimagining of how companies engage with their customers. Continue reading.

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