Zoominfo

SEPTEMBER 7, 2021

Once a contact becomes a customer, the CRM invests in the client relationship, supporting their needs to build them into a champion for your product. Should a product champion change companies, this creates an opportunity to stay connected with them and bring in new business.

Companies 100

Companies CRM Contacts B2B 100

Launch Marketing

JANUARY 17, 2024

Launching a B2B product successfully requires more than just a product launch strategy. We’ve interviewed seasoned marketing executives in our series “Marketing Insights from Executives” focused on product launch strategy lessons learned. Get your new product or service on the right trajectory.

Product 105

Product Marketing & Strategy Marketing Strategy B2B Marketing 105

Zoominfo

MARCH 7, 2022

Scenario When a new company signs on as a customer, it’s smart business to find look-alike prospects that might also benefit from your product. Once a list is compiled, the sales team can begin an email sequence to introduce the product and even promote that a competitor just signed on as a client.

Contacts 100

Contacts Promotion Research Product 100

Vision Edge Marketing

APRIL 12, 2022

They illustrate what is known as a product-led growth strategy (PLG). . A product-led growth strategy is a result of a shift in the expectations and requirements of B2B users. This shift has forced software solution companies to rethink their processes, from design to marketing to sales to customer support. . .

Enterprise Management 182

Enterprise Management Work Management Marketing Management Product 182

Webbiquity

JANUARY 11, 2022

To move customers from awareness to conversion, B2B business sites must be designed with a clear information architecture; provide compelling messaging and details about products and services; and establish the company’s credibility. Here’s how these companies can leverage UX design to gain a competitive advantage.

Design 269

Design Paid Search Agency Companies B2B 269

Webbiquity

FEBRUARY 16, 2021

Today, over 25 million businesses invest time and effort into creating Instagram marketing strategies for their companies to raise brand awareness, increase brand loyalty, and find potential customers. But small businesses also use this platform to interact with their target audience and spread the word about their products and services.

Paid Search Agency 299

Paid Search Agency B2B Marketing Examples Enterprise Management 299

Zoominfo

APRIL 1, 2018

The skeletons of old contacts keep piling up and cluttering your operations. These inactive contacts are hurting your campaigns and skewing your results. If, after several attempts to re-engage, a contact still remains inactive, remove them from your active lists and suppress them from future sends. Duplicates. The list goes on.

Contacts 207

Contacts Zoominfo B2B Sales Buyer Personas 207

Tomorrow People

JULY 21, 2021

The essential principles driving product-focused strategies at leading B2B SaaS companies. Product-Led Growth: A Winning Strategy. Publicly traded PLG companies are now valued at over $200 billion , with a 29.7% Providing quick, easy access to the product is an essential part of the PLG approach.

Product 156

Product Marketing & Strategy Lead Ranking Viral Marketing 156

Zoominfo

SEPTEMBER 29, 2022

Bringing product people into those brass-tacks discussions doesn’t come naturally for a lot of companies. But Henry Schuck, ZoomInfo’s founder and CEO, says a company really can’t deliver its best products unless the people building them hear directly from skeptical prospects. Schuck’s advice?

Product 130

Product Zoominfo Enterprise Management Cold Calling 130

Kaon

OCTOBER 13, 2020

And one of the shifts we’re likely to see is that companies pitching products to one another may no longer be as able or willing to do so in person. But in a sense, the same is true of B2B contact. The good news is that there are countless steps companies can take to address these issues.

Product 162

Product Marketing & Strategy Interactive Marketing Lead Ranking 162

Launch Marketing

FEBRUARY 14, 2024

The MedTech industry is becoming more innovative as organizations continue to develop revolutionary products that address emerging challenges. This is causing the market to become crowded, leaving companies struggling to stand out among competitors when introducing new products.

Paid Content 62

Paid Content Product Marketing & Strategy Contingency Planning 62

Webbiquity

JUNE 17, 2021

Branding a new company first requires conducting an in-depth characterization of the company. Every company must focus efforts into the vision it evokes. As one component in branding a company, it is vital to look at how you can create incredible customer experiences and provide excellent customer service.

Paid Search Agency 195

Paid Search Agency Brand Identity Branding Companies 195

Marketing Insider Group

MARCH 10, 2021

Product Listing Ads (PLAs) or Paid Shopping results link directly to products with rich product content. Rich product content includes high-resolution images, pricing, descriptions, and other attributes. To schedule a free consultation and learn more about how to get listed on Google SERP features, contact us today.

SERP 278

SERP Paid Search Agency Features Companies 278

Launch Marketing

JUNE 7, 2023

As a downturn has made its way into our economy and is top of mind for all, moving forward with a B2B product launch might not be at the top of the list for many companies. We’re here to tell you it is okay to feel uncertain and have questions about a product launch in this economy. Is the product needed in the market right now?

Product 117

Product B2B Paid Search Agency Buyer Personas 117

SmartBug Media

MAY 9, 2023

HubSpot has been our trusted partner and continues to innovate with new and improved products that drive results for our clients. This blog will explore the latest product updates and how they can benefit your business. This can happen through the meetings link or when you log it onto the contact’s CRM record.

Hubspot 98

Hubspot Enterprise Management Product Work Management 98

Zoominfo

MAY 8, 2018

Today, we explain the importance of a data-driven branding strategy and why contact data hygiene is the key to branding success. Technological advances and the spread of information via the internet have given companies unprecedented access to data. Let’s get into it. What is a data-driven branding strategy?

Data Hygiene 183

Data Hygiene Contacts Brand Identity Branding 183

Launch Marketing

APRIL 26, 2023

What does it take to get a product from ideation to market saturation? The answer is a well-defined B2B product launch marketing strategy. Each plays a critical role in the product launch marketing strategy. If they do not align or support each other, they will often not help achieve success with the new product.

Marketing Strategy 117

Marketing Strategy Marketing & Strategy B2B Marketing Product 117

Zoominfo

OCTOBER 5, 2021

Scenario Company news — such as new initiatives or products, a new facility or relocation, mergers and acquisitions, or layoffs — can predict an organization’s propensity to purchase. When significant company news happens, your sales and marketing teams should move quickly and reach out to new buying groups based on this information.

Paid Search Agency 100

Paid Search Agency Companies Trigger Marketing Acquisitions 100

SmartBug Media

JUNE 28, 2021

I’m excited to share with you today some of my favorite contact data hacks that help you not only work more efficiently, but provide you with a few ways to work smarter. that my customers ask regarding their customer relationship management (CRM) platform, and a few contact data hacks in HubSpot to make your life easier.

Hubspot 98

Hubspot Contacts Ideal Customer Profiles Account Based Marketing 98

Biznology

FEBRUARY 15, 2018

That is where promotional products, branded gifts, and giveaways shine. Perhaps that is why promotional products have stood the test of time through the technological advances in advertising. The study uses key metrics to evaluate the value of the promotional products and how they compare to other advertising channels.

Promotion 196

Promotion Product Merchandising Mobile Advertising 196

Only B2B

MAY 28, 2021

You will be sending emails to the prospects who are not at all interested in your services or products and are least likely to engage. For instance, if your prospect joins another company, you will need to update your contact list. Use this data to contact users who have shown interest in your service and product.

Contacts 107

Contacts Linkedin Ideal Customer Profiles Ad Building 107

Martech

SEPTEMBER 13, 2021

You may have great clients, loyal to your product or service, but how do you stay in touch with them when they switch jobs? We’ve got thousands of customers, but marketers switch companies every couple of years. Automated contact tracking turned out to be the answer. Our customers love our technology and our service team.

Enterprise Management 107

Enterprise Management Work Management Contacts Marketing Management 107

Navigate the Channel

JULY 24, 2023

Understanding Your Building Product Customer: A Data-Driven Approach As a seasoned professional in the realm of Building Product customer data, I’ve come to realize that one of the most challenging tasks in the business-to-business (B2B) environment is defining the customer accurately.

Product 65

Product Ad Building Planning CRM 65

Martech

JULY 20, 2023

“We flip the model, so rather than a candidate applying to the job, the company applies to the engineer.” “The central thesis of our business is that effectively every company is now a technology business,” he told us. The second product is employer branding. as well as the U.K., as well as the U.K.,

Paid Search Agency 87

Paid Search Agency Companies Advertising Agencies Acquisitions 87

Zoominfo

OCTOBER 5, 2021

Scenario When you sell a product that has a usage revenue model — something that runs out over time — you should automate an upsell play to resupply your client’s inventory and maintain the account. For example, at ZoomInfo, we sell credits to export companies and contacts.

Product 100

Product Campaigns Zoominfo Automation 100

Launch Marketing

FEBRUARY 22, 2024

In the fast-paced world of B2B marketing, new product launches demand more than just a great idea—they require meticulous planning and strategic execution. From leveraging research to crafting compelling narratives and navigating the complexities of product naming, the lessons shared by these executives serve as a roadmap for success.

Product 62

Product B2B Marketing Planning B2B 62

SmartBug Media

NOVEMBER 9, 2023

HubSpot has been our trusted partner and continues to innovate with new and improved products that drive results for our clients. This blog post will explore the latest product updates and how they can benefit your business. You can decide whether to make these choices available to your contacts.

Hubspot 59

Hubspot Product Industry CMS Paid Search Agency 59

Launch Marketing

FEBRUARY 8, 2023

Every new B2B product needs a sound marketing plan to foster awareness and ultimately revenue growth, but before you can walk, you must learn to crawl. Read on, to learn about the four essential elements of a product launch marketing plan. Download our B2B Product Launch Toolkit! and note the theme of the content.

Planning 118

Planning Marketing Budget Creation Marketing Plans Product 118

Zoominfo

MARCH 3, 2019

In the world of B2B sales, company research is a critical aspect of any successful rep’s daily duties. As a B2B sales rep, the more you know about a prospect and their company, the easier it is to sell to them. For this reason, we’ve put together the ultimate list of company research tools for sales reps. Let’s get into it!

B2B Sales 233

B2B Sales Research Paid Search Agency Tools 233

Binary Demand

MAY 30, 2023

Therefore, selecting one of the top B2B lead generation companies is typically recommended, especially if you need more leads in a shorter time. Let’s take a closer look at what best B2B lead generation companies can do for you. At the same time, explore how lead generation companies work. What are lead generation companies?

Lead Generation 98

Lead Generation Paid Search Agency Sales Qualified Leads Marketing Budget 98

Binary Demand

MAY 30, 2023

Therefore, selecting one of the top B2B lead generation companies is typically recommended, especially if you need more leads in a shorter time. Let’s take a closer look at what best B2B lead generation companies can do for you. At the same time, explore how lead generation companies work. What are lead generation companies?

Lead Generation 98

Lead Generation Paid Search Agency Sales Qualified Leads Marketing Budget 98

Salesforce Marketing Cloud

MAY 11, 2022

We interviewed 40 contact center agents and supervisors , diving into their experiences to learn how companies can better support agents and stem this “Great Resignation.” We learned: Agents want to work for companies that trust them to solve customer problems, empower them with technology, and offer upskilling and training.

Contacts 97

Contacts Lead Scoring Lead Ranking Training 97

Sword and the Script | B2B

JANUARY 23, 2024

All these years later, a new report by 6sense, penned largely by a former Forrester analyst, has come to the same conclusion: when buyers first contact a seller, they are “69% of the way through a buying cycle.” The report sums it up this way: “Sellers have little influence over” the buying process once they’ve been contacted.

B2B Thought Leadership 69

B2B Thought Leadership B2B Sales Studies Thought Leadership 69

Navigate the Channel

JANUARY 3, 2023

For your public relations strategies to be successful, you need to have a list of media outlets you contact every time you want to get content out there. Content, including news (old-school press) releases , helps create awareness about ideas, situations, services, people and products for both B2C and B2B companies and businesses.

Public Relations 65

Public Relations Contacts Tips Marketing & Strategy 65

SalesIntel

FEBRUARY 2, 2023

Data is the fuel that allows B2B enterprises’ revenue engines to function properly, and the finest B2B companies understand this very well. As a result, your marketers and salespeople may wind up contacting a firm or utilizing an email address that does not exist. It is critical to the success of your brands.

Contacts 98

Contacts Lead Scoring Lead Ranking B2B 98

Launch Marketing

DECEMBER 11, 2019

Launching a new company or product can be an intense process, requiring a large investment of both money and time. To ensure you’re setting your company or product up for success, one of the crucial parts to focus on is the naming. Company name].com, Need help naming a company or product?

Paid Search Agency 65

Paid Search Agency Product Companies Godaddy 65

Navigate the Channel

JULY 21, 2023

It seems everyday in the building product industry, we are being told traditional marketing methods are dead and digital only is the way. With continued sluggish sales and knowing the building product industry is going to stay compressed for the foreseeable future, we are all pressured to prove the return on every marketing dollar spent.

Marketing AI 65

Marketing AI Product Ad Building Planning 65