Customer Experience Matrix

JANUARY 17, 2008

Aprimo, if you’re not familiar with them, is a bit different from the other marketing automation companies because its has always focused on marketing administration—that is, planning, budgeting, project management and marketing asset management. The company’s most recent major release is 8.0, which came out last November.

Work Management 120

Work Management Marketing Management Campaigns Allocation 120

Biznology

OCTOBER 28, 2014

Constant Contact. Google Doubleclick for Publishers. LinkedIn Company. Campaign Monitor. Eventbrite. Facebook Pages. FreshBooks. GetResponse. Google AdSense. Google AdWords. Google AdWords (MCC). Google Alerts. Google Analytics. Google Analytics (Real Time). Google Calendar. Google Spreadsheets. Google Trends. Google Trends.

Adsense 80

Adsense RSS Adwords Doubleclick 80

Biznology

DECEMBER 16, 2011

When you look at Google’s opportunities for data gathering—search, Gmail, Google Analytics, DoubleClick display ads, AdSense and AdWords, Android phones, Google+, Google Wallet, Google Maps and Google apps—the search giant holds a remarkably clear picture of customer activity. No one company can maintain dominance forever.

Search Marketing 80

Search Marketing Doubleclick Planning Adsense 80

Customer Experience Matrix

APRIL 6, 2007

The article also mentions efforts by Google and DoubleClick to create online exchanges for advertising purchases, and suggests these may also face resistance from media companies. Advertisers have too many other contact opportunities to pay a premium where none is justified.

Advertisements 120

Advertisements Advertising Cable Ad Building 120

readwrite

JULY 5, 2011

Through a mobile app running on customers’ phones, marketers can offer a variety of follow-up actions to the TV viewer, including coupons, reminders, contact info and more. WiO is not the only company with this same idea. In total, there are 10 follow-up actions offered. How the WiO-Enabled TV Commercials Work.

Paid Search Agency 40

Paid Search Agency Mobile Advertising Ads Doubleclick 40

NuSpark Consulting

MARCH 9, 2013

So Group One should list the “Thank You pages” for up to 5 of the most important conversion goals, such as: Contact Us forms, or general inquiries. Programs like Doubleclick can help this task if you’re buying multiple ad networks or DSPs, but you need to manually tag links for more granular referral link analysis. Trial/demo requests.

Marketing Analytics Tools 100

Marketing Analytics Tools Paid Content Lead Generation Analytics 100

EMagine B2B Blog

DECEMBER 3, 2018

In addition, Google’s marketing platform builds on existing integrations between the Google Analytics 360 Suite and DoubleClick advertiser products. It can help Google determine the basics of your company such as its name and phone number as well as more complex information like event, products, recipes, and articles.

Paid Content 79

Paid Content SEO Marketing Analytics Tools Long Tail Marketing 79

EMagine B2B Blog

DECEMBER 3, 2018

In addition, Google’s marketing platform builds on existing integrations between the Google Analytics 360 Suite and DoubleClick advertiser products. It can help Google determine the basics of your company such as its name and phone number as well as more complex information like event, products, recipes, and articles.

Paid Content 76

Paid Content SEO Marketing Analytics Tools Long Tail Marketing 76

Online Marketing Institute

NOVEMBER 16, 2012

Many consumers are alarmed that you know so much and that you are showing it off, so they resort to doing two things - reducing the amount of information they share with you or switching back to paper statements (I did that with a major credit card company). Sponsored by Doubleclick. Contact Sundeep. Contact Editors.

Paid Content 40

Paid Content Paid Search Agency Advertising Agencies Email Marketing 40

WebMarketCentral

JUNE 4, 2007

The recent acquisitions of DoubleClick by Google and RightMedia by Yahoo are rightfully raising privacy concerns about behavioral advertising. And with just a few companies now having access to the information in all of those cookies, your privacy is significantly diminished. Think Tom Cruise in Minority Report.

Doubleclick 20

Doubleclick Privacy Advertising Agencies Paid Search Agency 20

Single Grain

AUGUST 8, 2023

Some popular examples of programmatic ad formats are Google Ads, Facebook Ads, Native Ads, Connected TV Ads, and Mobile In App Ads: You’ll recognize these companies and their use of programmatic advertising: Amazon uses programmatic advertising to deliver personalized ads to their users based on their browsing and purchasing history.

Case Study 52

Case Study Case Studies ROAS Advertising Agencies 52

Inbox Insight

DECEMBER 18, 2018

Ad Tag – a snippet of HTML that will contact an Ad Server and ask for an ad. DoubleClick – a Google marketing platform that combines advertising and analytics. 2nd Party Data – data sets that Google have modelled with the DoubleClick environment based on an advertiser’s 1st party data.

Cost per Acquisition 54

Cost per Acquisition Advertising Agencies Cost Per Thousand Cost Per Click 54

Referral Rock

NOVEMBER 8, 2019

Increase conversions – DoubleClick determined that publishers whose sites loaded in 5 seconds or less earned twice as much revenue as sites that took up to 19 seconds to load. . Most web users expect to find the search bar in the top right corner of the page, your logo in the top left corner, and contact information in the footer.

Conversion 74

Conversion Marketing Websites Tips Doubleclick 74