Marketing Insider Group

NOVEMBER 17, 2020

Content marketing is a contact sport. For those with a well-documented content marketing strategy , you can expect to benefit greatly. They don’t have leadership buy-in, resources are slim, it’s just words in a document, or it’s not really a cultural foundation. The good news is that most of you have one. Image: SEMRush.

Marketing & Strategy 362

Marketing & Strategy Marketing Strategy Webinar Metrics Content Marketing 362

Salesforce Marketing Cloud

JANUARY 23, 2024

They’re also your go-to for information when your knowledge management system isn’t organized in an effective way. Now think about what you’ll lose and have to deal with if those individuals leave your company. Knowledge management means capturing, organizing, and distributing information that is critical to providing customer support.

Work Management 104

Work Management Customer Satisfaction Knowledge Base FAQ 104

The Point

JUNE 24, 2022

How should companies adapt their demand generation playbook to better serve the needs of the self-serve buyer? As in the consumer space, B2B buyers use a variety of content to research prospective purchases: social media, Google search, review sites. Key Finding 2: Buyers leverage sales reps for information less (and later) than ever.

Top of Funnel 130

Top of Funnel Cold Calling B2B Demand Generation 130

KoMarketing Associates

JANUARY 12, 2017

As an agency, we continue to receive many inquiries about setting up Baidu PPC accounts from western companies new to Chinese digital marketing. In light of those changes, this post includes a breakdown of the complete procedure, as well as a list of required documents, to open a Baidu PPC account. Get Your Chinese Website Ready.

PPC 120

PPC Paid Search Agency Advertising Agencies Advertisements 120

KoMarketing Associates

JANUARY 12, 2017

As an agency, we continue to receive many inquiries about setting up Baidu PPC accounts from western companies new to Chinese digital marketing. In light of those changes, this post includes a breakdown of the complete procedure, as well as a list of required documents, to open a Baidu PPC account. Get Your Chinese Website Ready.

PPC 120

PPC Paid Search Agency Advertising Agencies Advertisements 120

Webbiquity

NOVEMBER 29, 2022

But social media, review sites , and influencer marketing have exponentially amplified the voices of customers. Buyers now rely less on information provided by suppliers and industry analysts , and more on what they find about your brand through reviews and other online sources. Image credit: Blake Wisz on Unsplash.

Loyalty 312

Loyalty Lead Ranking Lead Scoring Budget Programs 312

Navigate the Channel

JULY 13, 2023

Email service provider Constant Contact is currently keeping data on some 200 million monthly emails sent by customers who use its platform, including open rates, click rates and bounce rates. Before you begin to document your content ideas, establish your marketing goal(s) and objective(s) for the campaign.

Email Marketing 120

Email Marketing Planning Paid Search Agency B2B Thought Leadership 120

Zoominfo

APRIL 18, 2022

Candidate Contact Data Providers Using a candidate data solution can save valuable time when searching for best-fit candidates. A database that allows you to pull a list of ideal candidates based on title, company, company size, location, technological skills, and other criteria can quickly fill your talent pipeline.

Enterprise Management 130

Enterprise Management Work Management Marketing Management Zoominfo 130

Webbiquity

MARCH 25, 2021

The value of customer testimonials is well-researched and documented , which is why every business should solicit and promote them. For high-end products, the sales rep or primary point of contact for customers will need to reach out directly to their clients. This tactic is especially effective for smaller companies.

Promotion 246

Promotion Marketing Websites Tips Paid Search Agency 246

Biznology

SEPTEMBER 10, 2018

Later this week, I’ll be presenting at Wordcamp in New York on the documents and processes that can help ensure your web development project runs smoothly and produces your desired results. Certainly, it’s important to put basic planning documents, like these, into place. Let’s take a look at each document to see what I mean.

Planning 139

Planning Marketing Websites Guidelines Design 139

Zoominfo

JANUARY 22, 2019

Social media and review sites give customers free reign to voice their opinion about a business or product. For this reason, we recommend you develop a system to monitor your company reviews on a regular basis. Gather information about each negative review. Let’s face it, no modern business is immune to negative feedback.

Business 213

Business Zoominfo Opinions Contact Marketing 213

Webbiquity

JUNE 7, 2018

Developing and documenting an effective content marketing strategy improves your chances of getting quality leads and potential sales. Here’s how you can do it: Start by Setting Up a Company Page. Check out the image below to see what an effective company page looks like. Live chat with visitors on your site. Use Adwords.

Paid Content 276

Paid Content Lead Scoring Lead Ranking Lead Gen 276

Zoominfo

OCTOBER 28, 2019

After all, it was only last year that the GDPR went into effect and impacted how companies use personal data all over the world. Data-driven companies are preparing for this new regulation, much like they prepared for the GDPR ahead of May of 2018. Ownership of personal information. When does the CCPA go into effect?

Privacy 154

Privacy Privacy Policies Business Act-On 154

SalesIntel

DECEMBER 6, 2023

Using sales tools can help increase productivity and efficiency in the sales process by automating repetitive tasks, tracking and analyzing sales data, and providing actionable insights to inform better decision-making. Inaccurate tracking and analysis of sales data, making it difficult to identify trends and make informed decisions.

Marketing Automation Services 97

Marketing Automation Services B2B Sales Enterprise Management Work Management 97

Zoominfo

JULY 25, 2022

In the aftermath of this massive shift, many employers are taking a good look at how they can embrace remote work and build company cultures that help remote employees thrive. As remote work adoption becomes increasingly common, companies fall into one of three categories for their remote work policy.

Lead Ranking 130

Lead Ranking Work Management VALS Distribution 130

Vidyard

MARCH 5, 2021

Companies reported creating more than 51 videos each year increased by 254% in 2020. How to Write a Requirements Document 3.1 Requirements Document Template 3.2 What to Include in a Requirements Document 4. The first step in finding the right online video platform for you is to figure out what your needs are as a company.

Enterprise Management 155

Enterprise Management Work Management Video Marketing Marketing Management 155

Zoominfo

JANUARY 19, 2020

Social media and review sites give customers free rein to voice their opinion about a business or product. Gather information about each bad review. Bookmark popular review websites: Establish a workflow that provides easy access to sites customers most commonly use to post reviews. Gather information about each bad review.

Business 130

Business Opinions Press Contact Marketing 130

Biznology

JUNE 6, 2012

In large companies like IBM, there are several brands and business units that offer products or services related to top words such as analytics or cloud. I’m talking about creating clear information architecture (IA) that shows Google (and your users) the relative importance of pages related to the same keywords.

De-duplication 80

De-duplication Optimization Work Management Marketing Management 80

PureB2B

MAY 30, 2022

There is a range of reasons why more companies are hiring remotely: The high cost of office space in major cities. Your processes that worked on-site won't work remotely. For example, 72% of companies that allow remote work say that it leads to higher retention rates. More people want the flexibility that remote work allows.

Enterprise Management 62

Enterprise Management Work Management Marketing Management Cold Calling 62

Rev

SEPTEMBER 27, 2023

They also help improve the efficiency of the overall sales process by providing data and insights to help reps make informed decisions. A good sales CRM will allow you to track customer interactions, store contact information and automate sales processes. So how do you know which sales tools to include in your stack?

Enterprise Management 78

Enterprise Management Work Management Marketing Management Budget Programs 78

Litmus

MAY 10, 2021

It’s times like these that having a documented content strategy is extremely handy. Having a strategy document to call upon when you need to review and confirm goals will help you determine what’s most important for your marketing. Driving more organic traffic to your site. Contact management. Converting traffic to leads.

Marketing Automation Services 143

Marketing Automation Services Budget Programs Work Management Template 143

Marketing Insider Group

SEPTEMBER 7, 2020

Sure, content is a necessity, but the end goal is to see these readers act and make a purchase, download a document, or give us their contact information for later use. Message matching plays a key role in getting your site visitors to interact with your brand. The thing is you need to start thinking outside of the box.

Conversion Rate 307

Conversion Rate Tactics Optimization Conversion 307

Marketing Insider Group

OCTOBER 6, 2021

As the industry grows to meet this demand, SEO for SaaS is becoming more important than ever for companies that want to remain visible and competitive in their space. Companies in the SaaS industry already depend more on their digital marketing efforts than others since they live almost exclusively online. Your E.A.T.

Top of Funnel 61

Top of Funnel Lead Scoring Lead Ranking SEO 61

Convert

JULY 28, 2021

Google has been developing its machine learning and artificial algorithms for years and no other company has access to those testing and experimenting capabilities Google does. Is it finding more information or finding more information before making a purchase? Is it general research or pre-buying research?

SEO 145

SEO SERP Trends Keywords 145

Contently

NOVEMBER 3, 2021

I treat every story as a valuable source of information for readers—and a valuable gateway to a brand.” As a content marketer, what’s my responsibility to double-check that information cited in a third-party article is accurate? Note all third-party-sourced information via hyperlink or comment. Sites like Otter.AI

Content Marketing 191

Content Marketing Content Case Studies Viral Marketing 191

Salesforce Marketing Cloud

FEBRUARY 23, 2022

Service companies have been wracked by change over the past couple years. Change management best practices vary, but it generally refers to the methods companies employ to support employees as the business transforms. Due largely to the pandemic, organizational and business change remains constant as companies pivot.

Enterprise Management 98

Enterprise Management Work Management Service Burn Rate 98

Only B2B

NOVEMBER 1, 2020

Do you know B2B companies too accepted the power of content marketing, about 69% of the marketers documented content marketing strategies to surge their revenues. For this you need to create a buyer’s persona, a document with the sections: Name Age Gender Issue Solution Decision making capability. Lead Magnets.

Lead Scoring 126

Lead Scoring Lead Ranking Generation Long Tail Marketing 126

SalesIntel

FEBRUARY 15, 2024

According to 89% of top-performing salespeople, social networking sites like LinkedIn are critical for closing deals. They keep their profiles up to date, research their prospects’ profiles before contacting or emailing, and monitor what prospective customers share in groups. Enabling communication with a broad audience.

Sales Management 52

Sales Management Linkedin Ideal Customer Profiles Top of Funnel 52

Salesforce Marketing Cloud

DECEMBER 1, 2021

Over the past decade, however, regulations have sharply cut back on personal contact. The new normal for sales professionals is a hybrid approach with an accent on digital contact. 12% of companies surveyed said they would be comfortable closing deals of $500,000 to $1 million without face-to-face interactions.

Cold Calling 97

Cold Calling Lead Scoring Lead Ranking B2B Sales 97

Salesforce Marketing Cloud

JUNE 10, 2022

As providers, manufacturers, and pharmaceutical companies open digital front doors to engage with patients and B2B buyers beyond traditional in-person visits, building trust with these new channels is critical. This document is a contract that makes responsibilities and obligations around data protection crystal clear.

eCommerce 96

eCommerce Work Management Allocation Paid Search Agency 96

Optinmonster

MAY 4, 2023

Advantages of WordPress CRM Plugins If you already have a WordPress website, it makes sense to use a CRM plugin that works directly from your site. Leads will come in through your WordPress contact forms. Using a WordPress CRM plugin means you don’t have to send information from your WordPress site to a third-party app.

CRM 72

CRM Top of Funnel Marketing Automation Services Enterprise Management 72

SalesIntel

OCTOBER 20, 2023

ZoomInfo and SalesIntel are two prominent contenders for a leading spot in the B2B contact data space, both offering platform services and solutions to empower businesses with data that drives revenue. This multifaceted platform equips users with data such as contact details and in-depth company profiles.

Zoominfo 52

Zoominfo Peer-to-peer Paid Search Agency API 52

Navigate the Channel

JANUARY 4, 2023

As people increasingly used their mobile devices for information on the go, the small screen proved itself bigger than the larger lap or desktop screen when delivering sales messages to targeted audiences. second for an informational page decreased bounce rate by 8.3% for 1 in 2 lead generation sites.”).

CMS Development 65

CMS Development Tips Marketing Management Mobile Advertising 65

Sprout Social

SEPTEMBER 26, 2023

Most companies were uncertain of the groundbreaking tech—concerned about data security and compliance requirements. Please note: The information provided in this article does not, and is not intended to, constitute formal legal advice. Whenever a company says they have an AI feature, you must ask them—How are you powering that?

Marketing AI 108

Marketing AI Enterprise Management Work Management Marketing Management 108

Brandpoint

MAY 18, 2020

Most customers prefer to check out your company’s digital content before taking steps to contact your sales department; Forrester points out that’s now common practice for 68% of B2B buyers. A shared Google document could be a repository for content ideas and key references from both sides. How aligned is your company?

Top of Funnel 149

Top of Funnel Paid Search Agency Planning Work Management 149

DealSignal

DECEMBER 29, 2023

Boasting an impressive database of over a billion companies and individuals globally, DealSignal offers an array of detailed insights. In essence, DealSignal equips businesses with top-tier, accurate information that is crucial for successful outreach. The standout feature of DealSignal is its unwavering commitment to data quality.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Ideal Customer Profiles 52

Martech

OCTOBER 20, 2022

Aside from actual on-page optimization and linking efforts, there is nothing that impacts a site’s performance more than the development and design. In fact, a site with excellent on-page optimization and strong linking will always suffer under a poorly coded site architecture and/or design. Background Information.

CMS Development 97

CMS Development Marketing Websites Paid Search Agency Work Management 97