Valasys

MAY 10, 2021

On the 4 th of May 2021, Demandbase announced two major acquisitions including integration with InsideView into a broad B2B go-to-market offering and with technographics provider DemandMatrix. These acquisitions are following Demandbase’s acquisition of ABM orchestration & analytics platform Engagio in June 2020.

DemandBase 52

DemandBase Account Based Marketing Acquisitions ABM 52

Customer Experience Matrix

MAY 25, 2016

I’ve been writing about Demandbase since 2009, when they had already begun their climb from compiling company profiles to enhancing Web site visitor records to personalizing Web content to targeting Web display ads. But the Oracle announcement was last month’s news and the question with Demandbase is always, what’s next?

Account Based Marketing 0

Account Based Marketing DemandBase Eloqua Buy 0

Webbiquity

FEBRUARY 22, 2022

When DemandBase produced this cartoon and promoted it on Twitter, was the objective lead gen? But there’s no question the influencers involved were sharing this widely with their networks, drawing huge attention to DemandBase’s brand relaunch campaign. Source: Onalytica. That shouldn’t be surprising. Well, maybe.

B2B Marketing 358

B2B Marketing Research Paid Search Agency Advertising Agencies 358

Engagio

MARCH 19, 2024

As a seller who lives this every day, I’m going to detail how I’m using Demandbase’s new Prescriptive Sales Dashboards to get off zero as quickly as possible. Demandbase keeps it simple. Demandbase has always helped teams detect early stage buying signals with anonymous company-level and known contact-level engagement.

Demand Generation 87

Demand Generation DemandBase Outreach Forecasting 87

DemandBase

MAY 22, 2019

If you’re thinking “what is this Demandbase ABM Ecosystem and why should I care?” Put simply, the Demandbase ABM Ecosystem is a collection of software solutions that integrate with and complement the Demandbase Platform. So how does a Demandbase client get value from the Demandbase ABM Ecosystem? The post The “Why?”

DemandBase 63

DemandBase Account Based Marketing ABM Marketing Management 63

Valasys

APRIL 2, 2019

On March 28 th 2019, Demandbase announced a new level of ABM integration with Marketo Engage so as to provide B2B marketing and sales teams with more flexibility to share accounts and audiences between platforms and between solutions. This new integrated functionality will roll out to Marketo and Demandbase customers in Q2 2019.

DemandBase 53

DemandBase Marketo Account Based Marketing ABM 53

Engagio

FEBRUARY 14, 2024

2023 was a year of significant change and growth for Demandbase. account identifi A continued factor in our success: The stable improvement of our target account identification Demandbase has always taken a different approach to target account identification. At any given time, Demandbase has around 3.7 consumers).

DemandBase 62

DemandBase Lead Ranking Vendors Comparison 62

Engagio

MAY 3, 2021

One suite, two acquisitions, three companies coming together, four clouds, and five key B2B data assets! The Demandbase One B2B Go-To-Market Suite consists of four connected clouds. Technographics (DemandMatrix) : Provides insight into a company’s current tech stack and future technology needs.

InsideView 127

InsideView DemandBase Enterprise Management Work Management 127

Engagio

SEPTEMBER 13, 2023

Demandbase was recently named a 2023 Gartner ® Peer Insights Customers’ Choice for Account-Based Marketing Platforms and I couldn’t be prouder. Well, as the Head of Customer Experience at Demandbase, glowing reviews from customers are about as good as it gets. Here’s how we do it at Demandbase, and it’s gold!

Peer-to-peer 83

Peer-to-peer Marketing Management DemandBase Gartner 83

Customer Experience Matrix

MAY 19, 2010

Summary: DemandBase has added real-time access to its data identifying Web site visitors, enabling Web sites to deliver customized pages. It's another step in the company's systematic expansion. It’s more than a year since my original post about DemandBase. The company says it can associate three times as many visitors with U.S.

DemandBase 120

DemandBase Leadlander Jigsaw Marketing Automation Services 120

Customer Experience Matrix

APRIL 1, 2009

I had a nice little chat with DemandBase two weeks ago. That is, they take business data from several including sources Hoovers, D&B , LexisNexis , AccuData , BusinessWatch Network , Jigsaw ) and merge it into one big contact list that people can use for outbound promotions or to enhance their own files.

DemandBase 120

DemandBase Lead Scoring Lead Ranking Jigsaw 120

Engagio

AUGUST 15, 2023

If you’re using ad tech from a provider other than Demandbase, chances are you’re using a platform that doesn’t speak B2B as its native language. That’s not the case at Demandbase. B2B digital marketers only want to target people at accounts that are a good fit for their company and likely to make a purchase.

Paid Search Agency 62

Paid Search Agency DemandBase Ads Ideal Customer Profiles 62

Engagio

OCTOBER 11, 2023

In GTM, data helps businesses find the right people and companies to sell to and make sure they’re reaching them in the right way. The right data underpins everything from building target account and contact lists to fueling sales prospecting and cleaning existing databases.

Marketing AI 77

Marketing AI Marketing Management B2B Sales Marketing Analytics Tools 77

Only B2B

OCTOBER 13, 2021

Your sales staff can contact out and assist them with this information. However, not every intent data source will be best suited for your company. Continue reading to learn about the finest B2B intent data providers and how they may help your company generate money. Demandbase. God speed to your prospecting!

Intent Data 118

Intent Data Intent Enterprise Management Work Management 118

DemandBase

JANUARY 27, 2020

Though some accounts will not be prioritized for outreach, especially if the company is running 1:Many Account-Based Marketing. How can ABM and the Demandbase platform help you take action when accounts are showing buyer intent? While the contact didn’t respond to Collin, his outreach prompted her to return to the site.

Traffic 99

Traffic Account Based Marketing DemandBase Demand Generation 99

Engagio

MARCH 17, 2021

No more wasting budget by marketing to companies that weren’t a good fit. No more spending money to attract companies that Sales didn’t want to talk to. As a result, first-generation ABM efforts didn’t deliver what Sales teams needed: hot accounts they could contact to drive revenue right now. And it was pretty exciting, too.

Account Based Marketing 161

Account Based Marketing DemandBase ABM Inbound Marketing 161

Engagio

JULY 1, 2021

A core feature within Demandbase One is Selectors. But with Demandbase Selectors, you are able to perform basic segmentation and advanced, cross-object segmentation. But with Demandbase Selectors, you are able to perform basic segmentation and advanced, cross-object segmentation. Why is Demandbase Selectors useful?

Demand Generation 93

Demand Generation Account Based Marketing ABM DemandBase 93

Engagio

MAY 19, 2021

She’s at the forefront of innovating how companies engage and interact with their customers. We asked what the broad shift from marketing to experiences — reflected here at Demandbase by the emergence of ABX — means to her. An accurate, complete set of company and contact records is essential to ABM success.

Account Based Marketing 143

Account Based Marketing Enterprise Management DemandBase Work Management 143

Engagio

NOVEMBER 14, 2023

Account-based marketing (ABM) has not only altered the trajectory of B2B marketing; it has fundamentally reshaped the way companies go to market. A key milestone in the maturation of ABM was the strategic merger of Demandbase and Engagio in 2020, combining their strengths to forge the most comprehensive ABM platform to date.

Marketing AI 62

Marketing AI Account Based Marketing Peer-to-peer Marketing Automation Services 62

Engagio

OCTOBER 1, 2021

The modern marketer should be able to tell you what companies are on their website, what content visitors engaged with, and when activity occurred with ease. Demandbase Attribution illuminates the specific marketing activities that influenced journey stage movement, pipeline, and revenue at scale.

Touchpoints 71

Touchpoints Marketing Attribution DemandBase Allocation 71

Engagio

OCTOBER 18, 2023

It’s a strategy that emphasizes connecting with multiple high-value contacts instead of individual leads. I love the look and feel of Demandbase.” It looks primarily at these things: Firmographics – company revenue, growth rate, number of employees, industry, location, structure. Also, ABSD isn’t just about working harder.

DemandBase 71

DemandBase Sales Qualified Leads Account Based Marketing CAN-SPAM 71

Convince & Convert

FEBRUARY 9, 2024

All the big solution providers (Salesforce, HubSpot, Demandbase, etc), and a few new ones, are working to build the all-in-one Sales AI solutions. The difference between sending a prospect a video that mentions their name, company, or specific needs vs videos with no personalization is night and day. But, no one is there yet.

Deliverability 129

Deliverability Ad Frequency DemandBase Paid Search Agency 129

Engagio

MAY 3, 2021

Back then, he claimed that we were undergoing a broad technological and economic shift in which software companies were poised to take over large swathes of the economy. Andreessen talked about the companies that are winning — Apple, Netflix, LinkedIn, Amazon, Google, etc. — and pointed out these are really software companies.

DemandBase 71

DemandBase InsideView Lead Ranking Account Based Marketing 71

Engagio

JANUARY 14, 2021

And we’re in good company. For SDRs to hit their numbers, they need to prioritize the right accounts and contacts that are most important. We conducted a study at Demandbase that showed that SDRs can save about 5+ hours a week of work with effective prioritization. Technographics (if you are a SaaS company, like us).

Ideal Customer Profiles 118

Ideal Customer Profiles Lead Ranking DemandBase Sales Qualified Leads 118

The Point

AUGUST 25, 2020

To better help our clients plan, design, operationalize, and scale their ABM strategies , the team at Spear developed a workbook designed to assist companies in assessing their ABM readiness. Industry, Company Size, Installed Technologies, Other). Contact Data. Target Account List. – Has a Target Account List been defined?

Ideal Customer Profiles 147

Ideal Customer Profiles Account Based Marketing ABM Lead Ranking 147

DemandBase

MAY 26, 2020

We will be diving into topics important to sales teams, such as humanizing the selling process, outreach strategies with buying committees, and ways you can use Demandbase daily to power your selling. And the process of engaging buying committees is growing increasingly challenging as companies are adding more stakeholders to the mix.

Account Based Marketing 133

Account Based Marketing ABM DemandBase Peer-to-peer 133

Martech

JULY 14, 2022

This shift from a reactive to proactive marketing approach is working well for many B2B companies. For example, Demandbase calls this convergence its “Smarter Go-To Market” offering, while Kwanzoo expects a B2B Go-To Market suite — anchored by its B2B GTM platform — to become standard. The vendors respond. Deeper investments in AI.

Account Based Marketing 118

Account Based Marketing Enterprise Management Work Management Marketing Management 118

ClickZ

JUNE 15, 2020

The updated graphic attempts to map more than 8000 companies across six marketing categories and does, in fact, look like the map of a strange new world. Account-based marketing (ABM) platforms like Demandbase and Terminus enable B2B marketing and sales teams to target companies that align well with their existing clients.

Digital Asset Management 145

Digital Asset Management Lead Ranking Lead Scoring Enterprise Management 145

Engagio

JULY 27, 2021

Every company would love to understand and anticipate customer movements. The uses mentioned above are no stranger to Demandbase. Demandbase uses predictive analytics to help companies with Fit, Intent, Relationships, Engagement — or FIRE — to identify key accounts by scoring them using our proprietary models.

Lead Ranking 71

Lead Ranking Ideal Customer Profiles Lead Scoring Analytics 71

Engagio

JANUARY 12, 2021

They want decision-makers to know who your company is when they call. Are the right people at the account spending time with your company, and is that engagement going up over time? Track all the meaningful activities for each of the contacts at your target accounts. Let’s cover each. Engagement analytics. Track activities.

Account Based Marketing 112

Account Based Marketing ABM Lead Ranking Top of Funnel 112

Engagio

NOVEMBER 5, 2020

You may have guessed by now that I’m talking about our new Demandbase ABM Platform. From the day I founded Engagio, to the day I realized that Demandbase was the perfect partner to accelerate our vision, I’ve been working tirelessly to create a next-generation marketing automation platform for B2B. . What are they doing on the web?

Account Based Marketing 62

Account Based Marketing Marketing Automation Services ABM DemandBase 62

Hubspot

DECEMBER 23, 2022

Find accurate contact data for your prospects. Even in instances where salespeople can identify interested customers, 19% of salespeople struggle with getting in direct contact with decision-makers. Additionally, these solutions help teams find accurate contact data and manage outreach. Qualify and prioritize these prospects.

Enterprise Management 72

Enterprise Management Ideal Customer Profiles Work Management Marketing Management 72

DemandBase

NOVEMBER 5, 2020

You may have guessed by now that I’m talking about our new Demandbase ABM Platform. From the day I founded Engagio, to the day I realized that Demandbase was the perfect partner to accelerate our vision, I’ve been working tirelessly to create a next-generation marketing automation platform for B2B. . What are they doing on the web?

Account Based Marketing 52

Account Based Marketing Marketing Automation Services ABM DemandBase 52

DemandBase

MAY 28, 2020

You’re in good company. Check out this blog from @Demandbase, which lists five types of data that strengthen marketing performance. Use firmographic data to hone in on the right industries, geolocations, company sizes, etc. Has a contact visited your product and solution pages? Marketing Efficiency Is About Good Data.

Efficiency 71

Efficiency Account Based Marketing Sales Qualified Leads DemandBase 71

Digital B2B Marketing

OCTOBER 18, 2012

Here are a couple examples of how B2B target audiences are generalized for advertising: Juniper targets companies with large data centers. However, before that can be turned into a broad advertising plan, it is generalized as large companies or specific industries likely to have large data centers. Measure traffic by company.

Demand Generation 100

Demand Generation DemandBase Advertisements Advertising 100

Hubspot

MAY 8, 2020

Recall that account-based marketing is a marketing strategy that targets companies, rather than individual customers. Price : Contact for pricing. Demandbase. Price : Contact for pricing. Users of Demandbase's software experience ABM programs throughout the entire customer journey. Price: Contact for pricing.

Account Based Marketing 95

Account Based Marketing Work Management Marketing Management Budget Programs 95

ANNUITAS

APRIL 24, 2014

When I worked at Demandbase I was particularly inspired by the book and applied the cornerstone trigger event, Oakland A’s loss of player Jason Giambi to the Yankees, to B2B marketing and sales. I emailed the following to Ardath: “We need to take a similar approach to picking the companies we are going to pursue. How cool is that?

Account Based Marketing 100

Account Based Marketing DemandBase Demand Generation Work Management 100