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11 Questions to Help Evaluate Your Demand Generation Plan

Fearless Competitor

Is Your Demand Generation Plan as good as it can be? We’re also partners with Marketo, as they sponsored two of the white papers at Find New Customers , the business to business lead generation company, including the popular and highly acclaimed How to Find New Customers. Do you have specific, quantitative demand generation objectives to meet every quarter?

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4 Tricks To Master The Magic Of Modern Lead Generation

B2B Marketing Insider

Do you want to generate more leads from buyers shopping only on price –OR– from prospects looking for your help? It’s no secret that the nature of lead generation and sales is changing. For a long time, salespeople could generate a lot of their own leads and then guide prospects through the buyer’s journey before closing the sale. Demand Generation

What Type of Content Should My Company Produce?

Fearless Competitor

That’s the tagline of Mitch Joel’s popular book and, without question, companies need to embrace a publishing mindset in B2B marketing. With great content, business sales leads are almost impossible to obtain. I’m continually amazed by the number of B2B sellers with either no content or terrible, self centered content. Quality leads matter. contact-form].

Sales and Marketing leader Jeff Ogden interviewed on INTREPID radio

Fearless Competitor

Jeff and I had a fun and engaging discussion about the common mistakes organizations makes in B2B sales, lead generation, content generation, HubSpotTV, and the strong marketing utility of publishing white papers and guest posting. Follow  Jeff on Twitter or download the  free white paper on B2B lead generation. Quality  sales leads matter. contact-form].

B2B Marketing Trends for 2016

The first generation of digital natives expects to be able to complete most of their selection process. distribution and lead nurturing, to more effectively communicate with prospective buyers at each stage of funnel. To get a more granular view of how B2B marketing professionals are adapting to these trends and pressures, we asked 25 leading influencers. B2B Marketing.

Overview of Find New Customers

Fearless Competitor

Forgive us, but we simply wish to share a brief company overview of the B2B Lead Generation company Find New Customers. Sales lead generation is critical today. Jeff Ogden is President of  Find New Customers “ Lead Generation Made Simple ” Check out the online show every Friday at 11am ET, “Laugh and Learn with the Fearless Competitor.&#

Inbound Marketing – Simplified

Fearless Competitor

Inbound marketing is a critical part of B2B lead generation today. Jeff Ogden is President of  Find New Customers “ Lead Generation Made Simple ” Check out the online show every Friday at 11am ET, “Laugh and Learn with the Fearless Competitor.&# Find New Customers is one of few  lead generation companies in New York. contact-form].

How to turn a good white paper into a great lead generation piece

Fearless Competitor

Great content or a great lead generation tool. Do you want a trickle of leads or a flood? To illustrate, let’s look at an example of how to turn a nice white paper into a great lead generation program: Let’s say you hire a company like the B2B lead generation company Find New Customers to write a white paper for you.

Cold Calling is Dead. No it isn’t. Cold is dead. Calling is not.

Fearless Competitor

We’re the leading vendor of really cool stuff. Jeff Ogden is President of  Find New Customers “ Lead Generation Made Simple ” Check out the online show every Friday at 11am ET, “Laugh and Learn with the Fearless Competitor.&# Find New Customers is one of few  lead generation companies in New York. Quality leads matter. We disagree.

B2B Marketing Trends for 2016

The first generation of digital natives expects to be able to complete most of their selection process. distribution and lead nurturing, to more effectively communicate with prospective buyers at each stage of funnel. To get a more granular view of how B2B marketing professionals are adapting to these trends and pressures, we asked 25 leading influencers. B2B Marketing.

Laugh and Learn featuring @fearlesscomp – Episode 16 – Content Marketing

Fearless Competitor

In his weekly show, Jeff Ogden, the Fearless Competitor and President of the B2B lead generation company Find New Customers shares a witty video clip with a good marketing take-away. Find New Customers is a leads generation company who helps businesses who have between 150 and 5,000 employees and sell complex products to businesses to craft marketing strategies using the best lead generation approaches, including social media marketing. Find New Customers is one of few  lead generation companies in New York.

Find New Customers: 6 Keys to B2B Marketing Success in 2011

Fearless Competitor

If you want to find new customers using lead generation programs , you need to do a few things very well. sales lead generation program depends on successful execution of a handful of things. It is my firm belief that companies ought to embrace these six points for success. Find New Customers is one of few  lead generation companies in New York.

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Laugh and Learn featuring @fearlesscomp

Fearless Competitor

Jeff Ogden is President of  Find New Customers “ Lead Generation Made Simple ” Check out the online show every Friday at 11am ET, “Laugh and Learn with the Fearless Competitor.&# Find New Customers is one of few  lead generation companies in New York. Follow  Jeff on Twitter or download the  free white paper on B2B lead generation. Quality leads matter. In fact, a recent study found that sales teams with fewer, high quality  sales leads closed more than sales teams with more leads of dubious quality.

“If we just do _, everything will be fine”

Fearless Competitor

“We don’t have time to bring in a leads generation consultant. If it were that easy to crank up B2B lead generation, savvy companies like  Eloqua ,  Kinaxis ,  Amazon and  Zappos would be a dime a dozen. You need to craft stories and build solid processes, like comprehensive lead nurturing programs. Quality leads matter. contact-form].

B2B Marketing Trends for 2016

The first generation of digital natives expects to be able to complete most of their selection process. distribution and lead nurturing, to more effectively communicate with prospective buyers at each stage of funnel. To get a more granular view of how B2B marketing professionals are adapting to these trends and pressures, we asked 25 leading influencers. B2B Marketing.

Poke the Box – Review of Seth Godin’s new book

Fearless Competitor

Do Salespeople want more sales leads? B2B Lead Generation by taking Initiative. dumped my former business partner and founded the B2B lead generation company Find New Customers in early 2009. We’d not have hosted a Focus.com roundtable on B2B lead generation. Find New Customers is one of few lead generation companies in New York.

B2B Advanced Marketing Practices Handbook

Fearless Competitor

MarketingSherpa has just released this new handbook on B2B lead generation on Scribd. Jeff Ogden is President of  Find New Customers “ Lead Generation Made Simple ” Check out the online show every Friday at 11am ET, “Laugh and Learn with the Fearless Competitor.&# Find New Customers is one of few  lead generation companies in New York.

Find New Customers: Which Website Approach is Most Effective?

Fearless Competitor

Jeff Ogden is President of  Find New Customers “ Lead Generation Made Simple ” Check out the online show every Friday at 11am ET, “Laugh and Learn with the Fearless Competitor.&# Find New Customers is one of few  lead generation companies in New York. Quality leads matter. contact-form]. Filed under: Demand Generation.

Top 10 Guest Posts You May Have Missed

Fearless Competitor

Guest posts are a great way to promote your company and be thought of as a thought leader. Here are some other great content on B2B lead generation and marketing you may not have seen before. We’ve written so many great articles on topics like sales lead generation , social media marketing and the like for other blogs. Quality leads matter.

Why you will never see an ad for Find New Customers

Fearless Competitor

We are a different kind of b2b lead generation company. We share great content on b2b marketing , sales lead generation , lead nurturing , lead scoring , etc. Find New Customers is one of few  lead generation companies in New York. Quality leads matter. contact-form]. Jeff Ogden, President of Find New Customers.

How to Do Great Marketing with (Almost) Zero Money

Fearless Competitor

Many small companies and startups are afflicted with a serious problem – they have little spare cash. These approaches have been primary means of attracting business sales leads in the past. If we take Brian at his word, that means if you are smart, you can compete with the big boys – even if you lack the millions of dollars some companies spend on marketing. contact-form].

How to Deal with Key Content Marketing Challenges

Fearless Competitor

Content marketing is a b2b marketing imperative and this video by Jeff Ogden, the Fearless Competitor and President of the B2B lead generation company Find New Customers is outstanding. Jeff Ogden is President of  Find New Customers “ Lead Generation Made Simple ” Check out the online show every Friday at 11am ET, “Laugh and Learn with the Fearless Competitor.&#   Find New Customers is one of few  lead generation companies in New York. Follow  Jeff on Twitter or download the  free white paper on B2B lead generation.

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Spring Training, Spring Football and Marketing

Fearless Competitor

B2B Lead Generation – Have You Built the Foundation? Where is your agreed definition of a lead? Jeff Ogden is President of  Find New Customers “ Lead Generation Made Simple ” Check out the online show every Friday at 11am ET, “Laugh and Learn with the Fearless Competitor.&#   Find New Customers is one of few  lead generation companies in New York.

The Sorry State of Sales Leads Today

Fearless Competitor

points out the sorry state of sales leads today. very small percentage of companies are excellent in this important area. Here are two take-aways: What Percentage of Marketing-Generated Leads  do you Feel Fit your Sweet Spot? (i.e. company fits your Ideal Customer Profile). Sales Reps should view leads as arrows pointing to potential opportunity.

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B2B Marketing: Winning net new customers is #1 goal…

Fearless Competitor

The conclusion of CSO Insights study of over 2,000 companies revealed: Companies want to win new customers, and quotas are up, but they do not have the systems and processes in place to succeed. Sales lead definitions much be agreed. Lead nurturing needs to be put in place. Lead scoring must be agreed and implemented. These are the kinds of areas where the B2B lead generation experts at Find New Customers can help. Why don’t you contact Find New Customers today? Quality  sales leads matter. contact-form]. Only 6.5%

Live updates from the Aprimo Marketing Summit

Fearless Competitor

Jeff Ogden is President of  Find New Customers “ Lead Generation Made Simple ” Check out the online show every Friday at 11am ET, “Laugh and Learn with the Fearless Competitor.&# Find New Customers is one of few  lead generation companies in New York. Find New Customers helps companies like yours (with 150 to 5,000 employees and complex products) implement  lead generation programs to improve the way you find and  acquire high quality  sales leads using best practices in  online lead generation.

What is Revenue Performance Management? – whiteboard discussion by Jon Miller of Marketo

Fearless Competitor

“The following video comes from Marketing Automation Software Guide, a free online resource for marketing automation software buyers.&#. In this video, Jon Miller, VP of Marketing and co-founder of Marketo discusses in a whiteboard presentation how companies can improve fiscal results using Revenue Performance Management. Jeff Ogden is President of  Find New Customers “ Lead Generation Made Simple ” Check out the online show every Friday at 11am ET, “Laugh and Learn with the Fearless Competitor.&# Quality leads matter. contact-form].

B2B Lead Generation: Edelman Trust Factor 2011: Credentials Count More Than Ever

Fearless Competitor

Do Salespeople want more leads? If you are looking to improve sales leads using B2B lead generation strategies, you need to build trust with prospective buyers. For the first time, the Barometer asked about the credibility of a company’s technical expert who is , in turn, deemed “very” or “extremely credible” by a vast majority (64 percent). contact-form].

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B2B Content Marketing: HubSpot May Be the Best in the World

Fearless Competitor

Do Salespeople want more leads? They’ve always been a very innovative marketing company. And they host a weekly online “TV&# show featuring special guests. ( I was the guest back on November 19, 2010 ). You have not built any sort of lasting asset for your company. Or second, you can be your own media company, start a blog and publish your own content. 

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Sunday thoughts

Fearless Competitor

Looking for instant results in B2b lead generation ? It ain’t there. I’m shocked at the number of companies who expect instant results. Run a few email blasts and watch the leads pour in? It’s not about throwing so-called sales leads to salespeople. Check out our new lead nurturing cheat sheet in this video clip. Quality leads matter.

Personal review: Aprimo Lead Management

Fearless Competitor

Does Aprimo Lead Management Measure Up? At the Aprimo Marketing Summit , I had a chance to take a close look at the Aprimo Lead Management offering. I was able to grill them with questions that trip up many vendors. With my experience in B2B lead generation and marketing automation, I felt confident I could give them challenging questions. found a very strong and graphical offering for lead management. But you sure better sketch it out on a white board BEFORE you try to create it in Aprimo Lead Management.). Quality leads matter. contact-form].

B2B Lead Generation: The Power of Video

Fearless Competitor

Do Salespeople Need More Leads? B2B Lead Generation Using Online Video. Look at what the supply chain software company, Kinaxis , (winner of our B2B Marketing Idea of the Year Award ) did with video. And why we have our very own Find New Customers YouTube channel - filled with great videos on B2B marketing and lead generation. Jeff Ogden is President of the B2B lead generation consultancy Find New Customers “ Lead Generation Made Simple ”. Quality sales leads matter. contact-form]. Yes, Indeed!

Thought Leadership Interview #11 – Jeff Chamberlain of Aprimo

Fearless Competitor

World class companies like Intel, Kodak and American Express run their marketing operations and execution on Aprimo’s marketing software. CSO Insights recently found that quota achievement was at its lowest rate ever, lead generation budgets were flat or cut, and quotas were being raised.  These same changes are having an impact on sales as well.  I do think that things have picked up significantly but we are seeing tremendous demand for integrated marketing solutions for a good reason.  We must work smarter, not harder.  Quality leads matter. Thanks!

Personality – the Missing Ingredient in B2B Marketing

Fearless Competitor

Jeff Ogden is President of  Find New Customers “ Lead Generation Made Simple ” Check out the online show every Friday at 11am ET, “Laugh and Learn with the Fearless Competitor.” Find New Customers is one of few  lead generation companies in New York. Follow  Jeff on Twitter or download the f ree white paper on B2B lead generation. Boring.

Hosting the B2B Track at the Aprimo Marketing Summit 2011

Fearless Competitor

If you are a B2B company going, I’ll be your host. Jeff Ogden is President of  Find New Customers “ Lead Generation Made Simple ” Check out the online show every Friday at 11am ET, “Laugh and Learn with the Fearless Competitor.&# Find New Customers is one of few  lead generation companies in New York. Follow  Jeff on Twitter or download the  free white paper on B2B lead generation. Quality leads matter. contact-form]. Are you joining me at the Aprimo Marketing Summit ? world class line up of speakers.

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Find New Customers – Improve email marketing in 2011

Fearless Competitor

Email is the lynch-in of B2B lead generation today. 77% of all US online consumers say they have become more cautious in the past year about giving their email addresses to companies. Jeff Ogden is President of  Find New Customers “ Lead Generation Made Simple ” Check out the online show every Friday at 11am ET, “Laugh and Learn with the Fearless Competitor.&#

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