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Video Tech Company Leverages SEM to Drive Enterprise Leads

The Point

Started in 2008 as the world’s first open source video player, JW Player pioneered video on the Web and today has customers in 193 countries, ranging from Fortune 500 companies to individual bloggers. The company’s flagship product, JW Player, is live on more than 2 million sites with more than 1.3 billion unique monthly views.

SEM 222
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7 Secrets Every Tech Company Must Know to Skyrocket PPC Conversion Rate

Launch Marketing

The digital realm is vast and includes many competitors, especially for tech companies. One powerful approach to do so is through top-notch pay-per-click (PPC) campaigns. A high score can lead to a lower cost per click (CPC) and better ad positioning. Amid the chaos, your brand deserves to shine.

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14 Social Media Metrics That Drive Results in 2023

Marketing Insider Group

For B2B companies, the Conversion Rate is key. Brand Awareness You already know how important Brand Awareness is, especially for B2B companies. Cost-Per-Click Cost-Per-Click (CPC) helps you keep track of your ad spend. Measuring CPC is as easy as pie. Measuring CTR is simple.

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How to Determine Your Paid Media Budget

SmartBug Media

Every business will measure the success of their marketing campaigns differently, whether it's products sold, leads generated, or contacts engaged. Many companies will also use paid media to promote their brand and gain greater visibility in the marketplace. Across all industries, the average cost per click on Google Adwords is $2.69

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Instagram Marketing for B2B Companies: Eight Best Examples to Follow

Webbiquity

Today, over 25 million businesses invest time and effort into creating Instagram marketing strategies for their companies to raise brand awareness, increase brand loyalty, and find potential customers. The best part is that Instagram isn’t only a perfect place for consumer brands—it can work really well for B2B companies, too.

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Ultimate Guide to the Pros and Cons of LinkedIn Ads  

SmarkLabs

Get specific and target by job title, company name, industry, and more to make the most of your budget. Bid on a cost-per-click (CPC) or cost-per-mille (CPM) basis and pay as little as $10/day to run a campaign. To get started, check out the SmarkLabs blog on upgrading your LinkedIn company page.

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What Is Cost Per Lead, and How Can You Use It To Improve Your Marketing?

Marketing Insider Group

It seems like all you have to do is think about marketing and you’ll start seeing endless ads for companies promising foolproof lead generation. To that end, one of the most critical metrics is cost per lead. Use CPL with other metrics and models, such as cost per mille, cost per click, and cost per action.