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Tony Zambito

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Five Intangible Buyer Behavior Trends To Monitor In 2021

Tony Zambito

Here are 5 intangible buying behaviors, uncovered through qualitative buyer research interviews at the end of 2020, companies should monitor: Spending Squeeze. The increase in recent uncertainty will cause B2B companies to squeeze tighter on budgets. Such negativity will take many years for companies to overcome. .

Trends 209
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The State of Buyer Personas 2022 Survey is Now Open For Your Input

Tony Zambito

However, when utilized correctly as intended, they have done wonders not only for companies but ultimately for buyers. In many interviews with buyers who have worked with companies utilizing buyer personas as intended, they report better relationships and better returns. . Ten to fifteen minutes tops.

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Tony Zambito And Center For Buyer Insights To Launch Buyer Outlook Insights Study July 1

Tony Zambito

Organizations wishing to participate in the Buyer Outlook Insights study should contact Tony Zambito with emails directed to tzambito@tonyzambito.com. . This innovation has helped leading Fortune 100 companies gain a deeper understanding of their buyers resulting in improved customer strategies, customer experience, and revenue performance.

Studies 162
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Is Your Organization Ready For Market Strategy In A Digital Economy?

Tony Zambito

GPS companies such as Garmin and Tom Tom began to shrink considerably. Today’s companies, in consumer or business-to-business markets, are faced with varying degrees of vulnerabilities to innovative digital transformation. Company Readiness In Market Strategy. How Companies Get Ready.

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Plan for the Social Buyer Before It’s Too Late

Tony Zambito

.  If you are a Chief Sales Officer, when was the last time you checked how often your sales teams are making contact with potential buyers?    Don’t worry, you are in good company as 85% of business phone calls go into voice mail and are never returned. What is happening? .      Related articles.

Planning 100
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Channeling Buyer-Based Experiences in SMB

Tony Zambito

Darren Pleasance, a Principal with McKinsey & Company, recently covered this topic in an excellent article entitled, Serious about SMB experience? Then how come they don’t know that I talked to someone in their company already?” . This applies to both inbound and outbound efforts.

SMB 100
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Rethinking Market Strategy In A Digital Economy

Tony Zambito

Digital) Interactive Behaviors : How people interact with companies, organizations, and with each other is undergoing a digital revolution. For instance, for the past 2 to 3 years Genesys has been adapting to new market rules and new market-oriented behaviors affecting contact center and customer service management.