Industrial Marketing Today

SEPTEMBER 12, 2011

Yet, many of these industrial companies are struggling to implement digital marketing because of lack of relevant content. What I have learned is that these companies need help with content in digital marketing at many levels. What I have learned is that these companies need help with content in digital marketing at many levels.

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Paid Search Agency Marketing Management Content Buying Cycle 60

Industrial Marketing Today

JANUARY 14, 2011

Think about it, what would persuade an investor to invest in a company over its competition? Because the business objectives of those companies are closely aligned with the investor’s goals. Rick Short , Indium’s director of marketing, in an interview by HubSpot , explained why blogging is so important to his company. “My

Content Marketing 60

Content Marketing High Quality Lead Planning BtoB 60

Industrial Marketing Today

SEPTEMBER 1, 2011

E-mail marketing to a house list continues to be the top marketing channel for many industrial companies and manufacturers according to Trends in Industrial Marketing 2011 from GlobalSpec. Other areas of concern in list hygiene include: Adding new contacts from a tradeshow and/or a new salesperson. Personalized Content.

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Relevance List Brokers Opt-out Marketing Analytics Tools 60

Industrial Marketing Today

MARCH 23, 2012

by The Lovin’ Spoonful, I am wondering if manufacturers and industrial companies believe in their industrial websites. I am not so sure manufacturing companies are fully convinced that their website is a real sales tool. My doubts stem from some of the things that I hear in my regular conversations with these companies.

Marketing Websites 60

Marketing Websites Marketing Budget Creation Budget Programs Marketing Proposals 60

Industrial Marketing Today

MAY 21, 2010

Or are you trying to position your company or yourself (consultants and coaches) as a thought leader to influence C-level execs and decision makers? Create content – It is easy to get bogged down with the design aspects of a company blog. It has to be a value exchange for people to give up their contact information to you.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Industrial Marketing Today

MARCH 29, 2011

Lead generation from their Websites is the number one objective of most manufacturers and industrial companies that I talk to. Try adding an option to your Contact Us form for someone to call them. Technical articles, white papers and case studies would require basic registration information – name, company name and email address.

Marketing Websites 60

Marketing Websites Web 2.0 Sales Qualified Leads Lead Nurturing 60

Industrial Marketing Today

FEBRUARY 24, 2012

Every manufacturing or industrial company that I talk to wants more leads. I am here to tell you that it is very real and thriving within manufacturing companies. I am here to tell you that it is very real and thriving within manufacturing companies. This is not a new problem. The s**t hit the fan!).

Lead Generation 60

Lead Generation Sales Qualified Leads Lead Ranking Marketing Qualified Leads 60

Industrial Marketing Today

JUNE 22, 2011

IMO, these people have merely raised their hands to indicate some interest in your company, content and the free offer. Visitors who sign up to download your white papers, eBooks and other free content definitely grow your list of contacts but calling them leads without taking the next step is premature at best if not a costly mistake.

Sales Qualified Leads 60

Sales Qualified Leads Lead Ranking Lead Scoring Top of Funnel 60

Industrial Marketing Today

MARCH 16, 2012

Talking to manufacturers and industrial companies on a daily basis has convinced me that when they say they need help with their lead generation, they really want more RFQ (Request For Quote) opportunities. I direct their attention to all the blog posts that I’ve written in the past about inbound marketing for industrial companies.

Lead Management 60

Lead Management Lead Ranking Lead Scoring Sales Qualified Leads 60

Industrial Marketing Today

NOVEMBER 3, 2011

I am seeing more manufacturers and industrial companies willing to try inbound marketing with content. Some companies need help setting up their business blogs but for most, the biggest obstacle is creating content. Does your industrial company have a blog site or did you add a blog to an existing one?

Marketing Websites 60

Marketing Websites Curation Ad Exchange Case Study 60

Industrial Marketing Today

JUNE 12, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Websites: To Publish Prices, Or Not To Publish…That Is The Question by Achinta Mitra on June 12, 2010 in Industrial Marketing Strategies , Sales Strategies , Website Design & Development Do you show prices on your B2B website?

Sales Management 60

Sales Management Pricing Price Marketing Websites 60

Industrial Marketing Today

APRIL 26, 2010

Cold calling is replaced by useful content and tools that help people find them and contact them for more information. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Instead of buying print ads in trade journals, they create their own blog and build an active community around it.

Marketing Budget Creation 60

Marketing Budget Creation B2B Marketing Web 2.0 Marketing Budget 60

Industrial Marketing Today

MARCH 17, 2011

The mantra for effective business blogging is to regularly pump out fresh content that is reader-centric and not focussed too much on you, your products or your company. Many manufacturers and industrial companies tend to back away from launching their business blog because of this content dilemma.

Top of Funnel 60

Top of Funnel FAQ Case Studies Content 60

Industrial Marketing Today

MAY 11, 2010

Given the current state of the economy, I find companies in the industrial sector only recognizing SAL’s and SQO’s. Company news and industry SIC codes tied for third. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. He is the Founder & President of Tiecas, Inc. –

Sales Cycle 60

Sales Cycle Lead Ranking Marketing Qualified Leads B2B Sales 60

Industrial Marketing Today

JUNE 29, 2010

Most CEOs of manufacturing, engineering and technical companies do not believe in the value of brand building and consider it the domain of consumer marketing (B2C). Yes, GE and Microsoft sell directly to end-users but they are primarily B2B companies. Branding is an expense item like the rest of marketing. Definitely not.”

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

Industrial Marketing Today

SEPTEMBER 13, 2010

It is critical that your company be found early and often in the initial phases if you hope to make it to the short list of vendors who are asked to submit a RFQ. There are many of them out there to suit every type of marketer, from small industrial companies to large enterprises. Not every action needs to be scored.

Buying Cycle 60

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0 60

Industrial Marketing Today

JANUARY 3, 2012

This is my first post in 2012 and I want to start the New Year by answering a perennial question about content marketing for manufacturers and industrial companies. Happy New Year! The question – what do we write about? The answer – create a content series. Add links within your posts to these longer content.

Long Tail Marketing 60

Long Tail Marketing Thought Leadership Content Marketing & Strategy 60

Industrial Marketing Today

AUGUST 3, 2010

This way the company can see exactly where the leads are coming from, how old they are, where they are in the process, which account executive is handling them and where leads typically fall out. Influence: This is a measure of the likelihood of a person recommending your company or brand.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Industrial Marketing Today

SEPTEMBER 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Content Auditing and Mapping it to the Industrial Buy Cycle by Achinta Mitra on September 3, 2010 in B2B Lead Generation , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing These days it is popular to say “Content is marketing currency.”

Buying Cycle 60

Buying Cycle Buy Marketing Budget Web 2.0 60

Industrial Marketing Today

NOVEMBER 28, 2010

Attempting do-it-yourself (DiY) search engine optimization (SEO) is common among industrial companies since they tend to have dedicated IT departments. Here I want to focus on the three most common SEO mistakes that I see when industrial clients contact me for Website optimization. Should IT be handling this task? Tread carefully!

Optimization 60

Optimization SEO Marketing Websites Keywords 60

Industrial Marketing Today

JUNE 1, 2011

Here are some ways that AEC companies are using them for marketing and to do their daily jobs more efficiently. Construction signage: Signage at job sites is a great place to put a QR code which can include full contact information and meet safety regulations by auto-dialing emergency phone numbers.

Marketing Proposals 60

Marketing Proposals Comparison Mobile Marketing Communities 60

Industrial Marketing Today

JUNE 17, 2011

Many industrial companies and manufacturers struggle with content marketing. Over the years, they’ve relied heavily on their personal contacts, business networks, sales reps and traditional outbound marketing to generate new leads and sales. Inviting guest bloggers to post on your company blog if you have one.

Paid Search Agency 60

Paid Search Agency Content Marketing Companies Marketing Budget 60

Industrial Marketing Today

DECEMBER 7, 2010

According to Kelly Gay, KnowledgeStorm CEO, “79% of all leads generated by marketing are not followed up by sales in a typical technology company. Neither is it sending out a “one size fits all” drip email campaign to your entire database of contacts. Of the remaining 21%, 70% are discarded by sales as not being qualified.

Lead Nurturing 60

Lead Nurturing Lead Generation Sales Qualified Leads Marketing Qualified Leads 60

Industrial Marketing Today

APRIL 28, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website A Blogging Style to Call Your Own by Achinta Mitra on April 28, 2010 in Industrial Marketing Blog , Industrial Marketing Strategies , Social Media Marketing Creating a blog is not too difficult but building an active community around it is.

Web 2.0 60

Web 2.0 Privacy Policies Buying Cycle RSS 60

Industrial Marketing Today

AUGUST 17, 2010

Keep in mind your marketing content may exist in various forms and formats; company website, blog, email campaigns, press releases, marketing collateral and social networks. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Some of these marketing assets will change over time.

Optimization 60

Optimization Web 2.0 Planning Buying Cycle 60

Industrial Marketing Today

NOVEMBER 1, 2010

While there are plenty of business blogs from B2B marketing consultants (including this one), industry portals and vertical search engines, there aren’t too many from manufacturers and industrial companies. Here’s proof that business blogging is an effective inbound marketing strategy for manufacturers, engineering and industrial companies.

Business Blogging 60

Business Blogging Enterprise Management Paid Search Agency ROI 60

Industrial Marketing Today

SEPTEMBER 29, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website 101 Tips from 50 Small Business Bloggers by Achinta Mitra on September 29, 2009 in Industrial Marketing Blog , Industrial Websites , Social Media Marketing I came across an incredible blog post recently that I think every small business owner should read.

Small Business Marketing 60

Small Business Marketing Blogger Web 2.0 Tips 60

Industrial Marketing Today

JUNE 24, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Social Media with Email Marketing – is it the Super Combo? It is a joint presentation by Omniture, an Adobe company, and ExactTarget on the best practices of Email and Social Engagement. Do you have any good examples of social media used in email marketing?

Social Media 60

Social Media Email Marketing Social Marketing Web 2.0 60

Industrial Marketing Today

APRIL 22, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website The Distribution Trap – How Innovations Become Commodities by Achinta Mitra on April 22, 2010 in Industrial Marketing Strategies , Sales Strategies I read an eye-opening article by Andrew R. He is the Founder & President of Tiecas, Inc. –

Distribution 60

Distribution Web 2.0 Lead Ranking Privacy Policies 60

Industrial Marketing Today

APRIL 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Social Media and B2B Marketing Do Pair Well by Achinta Mitra on April 20, 2010 in B2B Lead Generation , Industrial Marketing Strategies , Social Media Marketing , Social Networking For a while, it was difficult to find hardcore data to make a business case for social media.

Social Media 60

Social Media Social Marketing B2B Marketing Web 2.0 60

Industrial Marketing Today

OCTOBER 21, 2010

In case you are not familiar with the term inbound marketing, it refers to marketing tactics that focus on helping your prospects and customers find and contact you as opposed to interruptive outbound marketing such as telemarketing, direct mail, radio and TV advertisements. Some marketers also refer to it as content marketing.

Marketing Automation Services 60

Marketing Automation Services Inbound Marketing Marketing Automation Top of Funnel 60

Industrial Marketing Today

MAY 7, 2010

It not just driving revenues for the company, 44% of marketers said their own compensation was tied to sales. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. In order to meet new revenue and ROI goals, marketers need to improve their strategic skills (50%) and sales skills (40%).

Lead Generation 60

Lead Generation Sales Qualified Leads Web 2.0 B2B Marketing 60

Industrial Marketing Today

JANUARY 26, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website The 6 essential rules of a website redesign – Ignore them at your peril by Achinta Mitra on January 26, 2010 in Industrial Websites , Search Engine Optimization (SEO) , Website Design & Development Is you current website an asset or a liability?

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Rules Marketing Websites Web 2.0 Buying Cycle 60

Industrial Marketing Today

JULY 29, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website Business Value of Social Networking by Achinta Mitra on July 29, 2009 in Social Media Marketing , Social Networking Saw a very interesting video where Seth Godin talks about how useful social media is to businesses. He is the Founder & President of Tiecas, Inc. –

Social Networks 60

Social Networks Lead Scoring Lead Ranking Web 2.0 60

Industrial Marketing Today

APRIL 21, 2010

an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. He is the Founder & President of Tiecas, Inc. – Achinta offers his industrial clients marketing for engineers by an engineer.

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Budget Programs Education Marketing Budget Lead Ranking 60

Industrial Marketing Today

JUNE 19, 2010

Even if you have carefully segmented your target audience by demographics, different people within the same company can and do react differently to your content. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. And they use different sources to get their information.

Relevance 60

Relevance B2B Marketing CMS Development Buying Cycle 60

Industrial Marketing Today

JUNE 15, 2010

Success story #2: Developer of software suite for the upstream oil & gas industry The client’s old corporate website was designed by us to put a sharper focus on their target audience of reservoir and production engineers, operations personnel and upper management in oil and gas production companies.

CMS Development 60

CMS Development Marketing Websites Work Management Web 2.0 60