Everything Technology Marketing

OCTOBER 10, 2010

The biggest segmentation error that people make is to start with the "who" or "what" and segmenting the market using criteria such as industry verticals, company size or geography and other dimensions because this data is easy to gather. A better segmentation strategy is to start with why companies purchase a solution.

Segmentation 100

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Everything Technology Marketing

NOVEMBER 14, 2009

This article outlines a ten-step process any size company can use to successfully enter a new market. Where and who do they go to when looking for solutions provided by your company? What kind of people (titles, roles) would be the best initial point of contact inside the customer targets that would accelerate access?

Planning 100

Planning Marketing Analytics Tools Contingency Planning Tactics 100

Everything Technology Marketing

MARCH 14, 2011

Early majority buyers will want to see references from companies just like them to reduce risk and ensure economic and technical success. There are great solutions available that let you do that granular packaging with minimum effort (contact me at hhschulze@gmail.com if you are interested in learning more). (8)

Marketing Automation Services 100

Marketing Automation Services Budget Programs Software Lead Ranking 100